Founded by management consultant Pieter-Jan Beyls, who wanted a skincare range that delivered for his active and varied lifestyle - extremes of temperatures, humidity and pollution from the daily commute, to air conditioned offices and humid gyms, BEYL's formulations auto-adapt to hot and humid, cold or dry skin conditions and protect against city pollution, thus preventing premature ageing, dull skin tone and promoting healthier looking skin.
Above - BEYL - Purify & Refresh Cleansing Gel 150ml - £35, Firm & Revitalise Eye Cream 15ml - £65, Clima-adaptive Anti-pollution Moisturiser 50ml - £85
BEYL is tailored to work on the three different levels of the skin: the surface, at barrier level and deep into the dermis at cellular level.
Working with a team of experienced scientists over 3 years, following multiple user trials and clinical tests, a simple yet effective, scientifically proven, three-product system was created: cleansing gel, eye cream and moisturiser.
TheChicGeek says, “BEYL, as a new brand, has done the right thing by keeping it simple. Too many brands launch with too many products. Launching with three standard, and useful, products means you get completely involved with the brand and quickly.
This is really good; a fusion of naturally derived actives – power botanicals, microalgae, glycoproteins, and nutrients work at different levels and I saw a noticeable positive difference in my skin.
The result is an uncomplicated, yet thorough and effective three product routine that works with each man’s unique skin and adapts to the changing environments that we face on a daily basis leaving a balanced, energised and healthy looking skin.
This is premium priced, so here’s the science bit:
On the Skin surface - Encapsulated Vitamin C, a powerful antioxidant, works to increase the skin’s antioxidative capacity against free radicals, thus protecting the skin as well as improving skin hydration.
At the microbiome level (epidermis) - A prebiotic microalgae actively restores the homeostasis of the skin by protecting it from inner stress signals, cortisol and adrenaline, restoring its natural circadian rhythm & balance. Broad spectrum pre and probiotic properties maintain a balanced and diversified microbiome.
At the cellular level (dermis) - A glycoprotein promotes keratinocyte growth and fibroblast adhesion for skin regeneration and rejuvenation. It additionally helps the skin retain water and gives a cryoprotective effect due to its ability to modify the morphology of ice crystals.
The only negative, the cleansing gel could be dispensed slightly smaller because you don’t need a lot and at £35 you’ll want to enjoy and savour every drop. My skin looked visibly healthier. I’m completely sold."
Takeaway - Premium, but worth it.
Available at Selfridges and BEYL
Disclosure - Samples were gifted by BEYL for review