Displaying items by tag: Upcycle

Wednesday, 17 February 2021 17:36

Label To Know William Wood Watches

new menswear labels to know william wood watchesWilliam Wood is a British luxury watch brand up-cycling firefighting materials into unique luxury watches. Founder Jonny Garrett was inspired to create William Wood Watches in memory of his heroic firefighting grandfather and a percentage of sales are donated to firefighting charities.

Each watch contains a piece of firefighting heritage - part of a 1920s London Fire Brigade brass helmet is melted into every crown and the straps for each collection are made from hand-cut British fire hose that has served and protected the UK Fire and Rescue Service for over a decade, and you can still smell the rich smokiness in the red, yellow, blue or cargo green rubber.

Founded in 2016, William Wood has plans afoot to convert a closed British fire station into their showroom and flagship store. There are three limited-edition watch collections and a fourth - Triumph - due to be launched in March this year.

new menswear labels to know william wood watches

TheChicGeek says, “This is a fun and strong concept. I love the coloured rubber watch straps and where they all come from; London Fire Brigade Red, West Midlands Fire Service Yellow, Tyne & Wear Fire Service Blue and British Armed Forces Fire Unit Green.”

Below - William Wood - Triumph Collection - £2,150

From 1st March 2021


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