Rolls Royce’s best customer, the Indian guru Bhagwan Shree Rajneesh was the compelling, albeit fairly silent, star of the recent Netflix documentary, Wild Wild Country.
Dressed in his long-flowing finery he was surrounded by his adoring followers all wearing a spectrum of reds.
Left - The cult's followers wearing their red colour palette
Also known as Osho, the story followers the Bhagwan, his one-time personal assistant Ma Anand Sheela and their community of followers in Rajneeshpuram, aka Antelope, located in Wasco County, Oregon during the 1980s.
Right - The Bhagwan
This commune was a place of free love and followed the teachings of the Bhagwan. His taste for the finer things in life - 93 Roll Royces! - is part of the madness of it all.
Left - Uniqlo - Men Supima Cotton Crew Neck Short Sleeve T-Shirt - £9.90
The reason they wore reds was to represent “the colours of the rising or setting sun”, as well as beaded necklaces with a locket containing a picture of the Bhagwan's face. It’s fascinating how everybody is wearing something different while conforming to the same colour chart.
I’m expecting Pantone to release a ‘Bhagwan Red’ next year, which would be a crimson/berry red. But you can get in early by buying anything on this colour chart with no logos or branding.
Left - Berska - Bomber Jacket - £19.99
The community imploded, but I won’t spoil it. Let’s just say it makes me rethink about eating from the salad cart at the local Harvester!
Left - American Apparel - Cranberry Hoodie - £34
Left - Spoke - Coral - £89
Left - ASOS - Skinny Smart Trousers In Strawberry Red - £20
Left - YOURTURN - Dip Dye T-Shirt In Red - £12 from ASOS
Left - Ted Baker - Proshor Chino Short - £69 from House of Fraser
Left - Rivieras - Classic 10 Canvas Loafers - £50 from matchesfashion.com
Left - Buscemi - 100mm Guts Red Leather Hi-Top Trainers -£670 from Harvey Nichols
More Get The Looks - The Assassination of Gianni Versace - here
If you thought Borg was a 1970s tennis player. you’d be correct, but, it’s also this season’s hottest material. Normcore, dad-chic, basic-bitch, the sources of reference are numerable, but it’s all about the fleeciest of fleeces, this season.
Borg is a type of synthetic plush pile imitation fur fabric commonly used for linings, according to Wikipedia, and the coolest of London designers - Martine Rose, Cottweiler - have been lapping it up.
You can find it at all price points, just look for exaggerated fleeces in dull colours. You could even ask your dad for his old one - very Countryfile. You don’t want to stand out, you want to blend in. Bring on the boring Borg!
Left - Martine Rose SS18
Left - ASOS - Oversized Hoodie In Borg - £30
Left - Topman - Red Check Borg Jacket - £50
Left - Uniqlo - Men Fleece Long Sleeve Full-Zip Jacket - £19.90
Left - River Island - Navy Fleece Hoodie - £32
Left - Napa by Martine Rose - Off-White Tyson Fleece - £275 from brownsfashion.com
Left - Cottweiler - Contrast-Panel Fleece Sweatshirt - £252 from matchesfashion.com
Left - CMMN SWDN - Fleece Track Jacket - £215 from MRPORTER.COM
Left - Albam - Fleece Jacket - £150
Left - Fila Vintage - Retro Teddy Bear Fleece Jacket - £64.99
Left - Tommy Hilfiger - Block Stripe Fleece Jacket - £240
Am I premature or too late, but does the closure of American Apparel signal the beginning of the end of the hipster?
Left - American Apparel is disappearing from British high-streets
This Terry Richardson-type wank fantasy of sports socks and short shorts, with a dash of the ethically made, didn’t quite make it. It had potential. It rode that early wave of ethical consumerism and sold items people need and use in volume. Basics.
It shoulda/coulda been a Gap for hipsters, but thought itself too cool for that and in the process shot themselves in the foot. If you didn’t wear gold meggings and a towelling headband you weren’t going to quite cut it in an average branch of American Apparel.
Right - Ironic? Were you cool enough to wear these?
You can aim for hipsters, but, ultimately, you want everybody, something that Uniqlo seems to have mastered. And, if you're charging a premium you need to remind consumers what the extra is for, in this case, it was made in the USA. Selling basics is a tough job, these days, as it is so price sensitive. Retailers, like Gap, are struggling to reinvent themselves in this post-hipster market. Maybe they should adopt the best bits of American Apparel and add some contemporary sex appeal to their image.
American Apparel was like one of those scowling cool kids who doesn’t say much, looks the part, but you realise, quite quickly, they have nothing to say.
I am having daily style dilemmas and wondered if such a savvy gent as yourself might be able to offer some insight.
I have just started my first real-life office job, and the question on my mind every morning as I rush from shower to breakfast table is "what the hell should I wear?" and as I rush out the door clad in my best attempt at cool and understated, doubt creeps in. By lunchtime, i.e. now, I'm more often than not thoroughly unhappy with my chosen duds.
Left - Uniqlo - Oxford Shirt - £19.90
I'd like to point out that the office I find myself in is a very stylish, image-conscious place, so I feel as though a standard shirt, tie and black school trousers combo won't cut it. And I'm just about the only man in the whole place, so there's a dearth of male rolemodels to emulate. And to top it all, the pay is a pittance so I find myself unable to give myself a complete wardrobe makeover.
My question to you is this - what, for you, epitomises good stylish office menswear? And how would you go about tweaking a wardrobe to help ease the transition from student bum to office monkey?
Yours, in sartorial crisis,
Firstly, I think you're over thinking this. Keep it simple. I would suggest getting a few Oxford shirts and some knitwear for when the weather gets cold or that air conditioning kicks in.
For the shirts, go for white and light blue, these go with everything. Uniqlo always has a good selection in lots of sizes. For knitwear, go for a fine merino wool, you don't want anything too thick for indoors. I've tried ASOS' and it washes well and fits nicely at a great price. As for colours, male neutrals such as grey, black or navy.
For bottoms, stick to smart casual trousers such as chinos, these will look great with the above and for shoes something sporty but smart. I'm all over these suede Clarks trigenic trainers, this season - here
Hope this helps,
Right - ASOS Crew Jumper in Merino Wool - £28