Has the fear truly gone when there is nothing to miss out on? The anxiety inducing reason to exist for FOMO, or the fear of missing out, disappeared thanks to COVID 19. Poof!
In lockdown, nobody was doing anything, going anyway or seeing anything that you need worry yourself about missing out on. What a relief! *exhales* It was a great leveller.
Fashion has been one of the main pushers of FOMO. Hinged on social media, the fulcrum was this idea that everybody was having a better time than you and you needed all this stuff to go with it. The positive side of it suited marketers.
FOMO was the reason you often left the house, the reason you justified needing something that you really didn’t and then pushing the continued momentum on of FOMOing others through your social media channels. LOOK AT ME...
COVID 19 has been one giant reset button, and while people will document their lives, which inevitably will induce some type of FOMO, it won’t have the intensity or the choreography as before. The obsessions with far flung places and life filters was waning anyway. Influencers all looked the same and seemed to do the same things. “I shop therefore I am” became very different when all you were allowed to buy was food and medicine.
I don’t buy into this idea that the world will be radically different. The world is elastic and will spring back into some shape that was recognisable from before. What has changed drastically is the economy. This will be the catalyst. A great recession that will take years to get over and, when out the other side, things will look different. It will be crass to be too show-offish, too material, too extravagant, too pricey - will we see designer logos minimised? - in lean times. It will bookend the 21st century’s teen decade and be a full stop to the look-what-I’ve-got culture which dominated much of the past decade.
It’s the art equivalent of installing escalators into museums and turning them into shopping centres. It was such a visual decade with nothing to be repeated. Disposable. The luxury brands will morph, like they always do, and ones who can repackage this new environment will profit, again, like always. This isn’t wishful thinking, like less pollution and people thinking greener about what they buy, it is a reaction to an action, which, when many people will be unemployed or struggling to make ends meet, FOMO is the last thing they'll need in their lives. This digital window will look dated and tease-like to many. It will be a turnoff.
FOMO is often seen as a fun positive, like seeing what your friends are doing etc., humans are naturally nosy, and used in advertising as a trendy term, but it’s a fine line and this anxiety, "a desire to stay continually connected with what others are doing”, - defined by Wikipedia - can spiral into pressure and a feeling of inadequacy. It was fast and people’s lives have slowed. Money was often the cause of things speeding up. People have appreciated more time and witnessed the little things in nature during these past few months like they’ve never had time to do in recent memory.
Life was a reason to generate ‘content’ before and this content overload just kept getting more demanding. Images can go back to being memories and records rather than a competitive hustle. We had JOMO, joy of missing out, before, as a reaction to FOMO, but I think we’ll be happy sitting somewhere between the two.