The US 'essentials' brand, Bombas, has launched in the UK. Bombas was founded in 2013 on the discovery that in the US socks are the number one most requested item at homeless shelters. Co-founders, David Heath and Randy Goldberg wanted to help alleviate this basic need, so spent two and a half years researching and developing a technically-superior sock that would provide comfort and durability for all its wearers.
Versace underwear, thanks to its signature use of the ancient Greek key design, has become one of the most recognisable brands across social media and in other images.
A little light history if you will. This decorative border is also called a meander or meandros. It recalls the twisting and turning path of the Maeander River in southwestern Turkey and is the labyrinth in linear form. It is thought to symbolise infinity and unity.
These, let’s call it an ‘homage’, from River Island, could fool even the biggest designer underwear fan. While the Versace Medusa head has been replaced by a bee - clearly these will be popular in Manchester - the rest looks almost identical and nobody on Instagram would ever know!
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There’s something very millennial, and also sexy, about pink pants. We’ve not had a pair of desirable hipster Y-fronts since American Apparel closed its doors.
Left & Below Left - Boy Smells Men’s Blush Brief - $25
Boy Smells from LA, known for their candles, has expanded with intimate apparel called ‘Unmentionables’. All styles are made in Peru out of premium Pima cotton. For colour, Boy Smells has chosen to further expand the brand’s signature pink with other neo-naturalistic tones: bone, buff, bare, and blush.
On the other side of the Atlantic, Ron Dorff, the Franco/Swedish basics brand, has a pair of pink Y-fronts that will make everybody wink. Think pink for that underwear drawer refresh.
Below Right & Bottom - Ron Dorff - Y-Front Briefs - £28