Displaying items by tag: Packaging

Wednesday, 10 February 2021 10:31

Gillette Goes Eco-Friendlier

Gillette razors recycling eco friendlyGillette has introduced technology upgrades to its blades, redesigned sleek modern handles across its range of refillable razors and makes a significant step forward in sustainability with new fully recyclable cardboard packaging.

Left - Gillette's new plastic free packaging

“We’ve continually helped guys be the best they can be, setting the bar high with game- changing innovation and what it means to have a great shave. We’ve done that for the last 120 years, and today, we’re setting ourselves up for the next 120” Matt Thomas, Gillette Brand Director for UK & Ireland said. “We’re not just talking a tweak here and there, but a full upgrade across every aspect of our refillable razors. New blades, new handles, new recyclable packaging - the best really has just got better.”

As of today, men in households across the UK & Ireland will now have fully recyclable packaging, made with recycled content and responsibly sourced paper, certified by the Forest Stewardship Council (FSC). Through this, Gillette estimates that it will eliminate a total of 66,000kgs of plastic (66 metric tons) in the UK & Ireland – the equivalent of over 6.5 million water bottles. Across Europe, the move is expected to eliminate the equivalent of over 30 million water bottles worth of plastic.

The Gillette razors (blades and handles) also continue to be fully recyclable via their partnership with TerraCycle in the UK & Ireland. Gillette were the first brand to offer a national razor recycling programme to keep hard to recycle items (like razors) from ending up in landfills.

TheChicGeek says, “It’s 2021 so everything should be fully recyclable. Gillette is a huge brand and these types of steps will make a huge difference in plastic waste. They've also slimmed down the range. Nobody needs that amount of choice in reusable razors.

In order to recycle your old razors - and they will take any brand - you need order your freepost TerraCyle envelope from the Gillette website. I suggest they put an envelope in with each new box, but I fear this is more about growing their mailing list than actively encouraging recycling."

www.gillette.co.uk

Disclosure - Samples were provided by Gillette

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Published in News
Tuesday, 02 February 2021 10:18

Non Gender Specific New Sustainable Packaging

non gender specific beauty grooming news

The world’s leading gender-neutral skincare brand “for all humans” Non Gender Specific, is celebrating its 3-year anniversary with a new sustainable packaging initiative. Not only does the brand offer non-binary, high-performance formulas for everyday skincare, but it now aims to eliminate landfill waste and increase the use of recyclable and industrially compostable materials for beauty consumers. 

 

 

The new eco-friendly packaging is:

  • Manufactured with 100% renewable energy
  • Made from 80% post consumer waste (traditional paper used for packaging is about 30%)
  • Made from an additional 10% of hemp paper 
  • Has already saved approximately 13 trees, 1,100 gallons of water, 46 pounds of solid waste, and 5,700 pounds of CO2

In addition to the above, NGS has also earned new sustainable certifications with: 

  • Forest Stewardship Council (FSC)
  • Processed Chlorine Free (PCF)
  • Green-e

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Published in News
Friday, 19 May 2017 21:11

ChicGeek Comment The Brand Disconnect

The week Marks & Spencer previewed their new AW17 menswear collection and instead of a traditional press day, which is usually a selection of clothes hanging on a rail or mannequins, they opted for a catwalk presentation.

Left - One of the models was Instagramming his six-pack on M&S's AW17 menswear catwalk show

They’ve done this previously, but, this time, it was a fun affair and they injected personality and humour into the proceedings. As well as a cross-section of ages of male models, there was a sausage dog, a little girl, a topless Instagram selfie taker, a musician, a guy wearing a tuxedo. You get the idea.

The idea was that it was men on the street and these were the characters in M&S clothes and the different type of guys they dress or can be dressed there.. 

There was one model carrying a coffee and even a guy holding one of those brown, square paper coffee shop bags. It was all very Sunday-mornings-avocado-on-toast, Bright-Lights, Big City and was aspirational enough.

The next day I woke up thinking about that coffee and paper bag and thought why weren’t they M&S branded? Why weren’t the models carrying M&S carrier bags? The answer is because they’re not cool enough. One of M&S’s checkerboard carrier bags says “egg & cress sandwich” rather than "modern, urban and fashion conscious guy".

And that’s the Brand Disconnect.

M&S needs to work backwards. It needs to think about making people feel good and want to carry a M&S bag and for it to be believable in a show like this. There is no reason why people aren’t happy to get their coffee and Danish from Marks & Spencer. There’s also no reason why they’re not happy to get the rest of their wardrobe from there either, but once it hits one of their green or white plastic bags it sucks the life out of the purchase. Any notion of special is gone.

And I think this is Marks & Spencer’s problem: it’s not the product, it’s the packaging. It’s just not cool or special enough. They have plenty of hot-food, coffee shop-type places and could easily make contemporary packaging for customers to take this away in. Or, even just simple brown bags with a printed logo. It’s not about disguising it’s M&S, it’s about updating and making people want to carry your brand. It's also not about money, well designed and contemporary packaging shouldn't cost much more.

They don’t have to go all hipster, but if they’re ever going to update and put back some retail magic they need to ask themselves why weren’t they happy for the models to be carrying current M&S packaging? Retail is detail after all.

Update Correction - Marks & Spencer's said "We are surprised about your branding comments, as we used both a branded coffee cup and a branded bag in our show (see pictures attached) and worked really hard to ensure we included lots of detail. Also, we have not offered the green carrier bags for over a year, in line with when the whole branding was re-designed in black and white".

I accept my mistake and it's good to see they used their own packaging. From where I was standing, at the show, the packaging looked plain and anonymous. I still think it shows how important bold branding and packaging is even in the most simple and everyday of purchases and how modern retailers want and need customers to be seen to happily carry their product.

Published in The Fashion Archives

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