Drawing inspiration from 100 years of British history, engineering and culture, Triumph Lifestyle, is a new menswear brand providing clothing for those 'who appreciate quality of craftsmanship and iconic classics’.
A premium ‘moto -inspired’ clothing brand brought to you by the legendary Triumph Motorcycles, the new Autumn/Winter 20 collection, its second, offers a mix of reimagined wardrobe staples produced in the finest fabrics.
The collection combines iconic styles, incorporating staple vintage details from the original Triumph Motorcycle archives, such as original biker Talon zips and D pocket jackets.
This season features a selection of premium cotton jersey and tees starting with hand drawn designs inspired by the Triumph Motorcycles archives based on a 1950s Triumph Motorcycles instruction manual and moto track racing to include slub yarns, textural weaves, heavy twill and retro piques.
Left & Below - Triumph Lifestyle - Prices range from £25 - £650
TheChicGeek says, “When motoring brands move into clothing or ‘lifestyle’ it can often go either way. I saw this at a Berlin menswear trade show in January and I was instantly impressed by the quality. The prices aren’t cheap - it’s obviously chasing the Belstaff customer - but, neither is it crazy. Being privately owned, Triumph clearly want to do justice to the brand in this new enterprise and this looks like it has had careful thought and curation rather than just lazily sticking the name onto everything. *looks at Ferrari*
Moto-wear is very popular with an older, but want-to-look-younger-for-longer demographic of men and they have money to spend. While not groundbreaking, these are the types of clothes many guys want to wear and invest in."
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Thankfully Gloverall has realised that there’s only so many duffle coats we can buy (they do make the best by the way) and only so many times they can wait for this classic outerwear item to come back into fashion on the back of a Paddington Bear movie.
So to fill that void and expand the offering there is a new label from this proudly British manufacturer called Gloverall 1951.
Left - Gloverall 1951 - Monty Duffle Coat - £430
Vintage inspired and delving into its rich sports-led archive, this made in England collection takes its lead from a set of black-and-white photographs chronicling the early days of the British Grand Prix.
The images from the 1950’s capture moments both on and off the race-track featuring motor-racing cause-célèbre of the day, Tony Brooks. Photographed wearing Goverall‘s iconic Monty duffle coat, Brooks is captured alongside racing legends Sterling Moss and Mike Hawthorn while racing at the Monaco Grand Prix in 1957.
For AW 15, the launch collection updates the iconic Monty duffle coat, featuring appliqué racing-inspired motifs and pins.
Additional outerwear highlights include a selection of all-weather raincoats, sporty mid-length car coats, a tailored sports blazer, a quilted rally jacket, a wadded parka and the race-inspired Paddock jacket. Premium british fabrics run throughout: tweeds from Abraham Moon, Fox Brothers and Harris Tweed feature alongside waxed cottons by Halley Stevens and bonded cottons by British Millerain.
Right - 1951 Sweatshirt - £150
The complete collection also includes a range of casual utility shirts with faint echoes of the 1950s alongside a beautifully executed selection of Aran and Guernsey knits, Fair Isle and striped options as well as a crew-neck knit emblazoned with the collection’s 1951 slogan.