Displaying items by tag: James Long

Okay, so nobody buys anything, but London is the city of ideas. It's the city of newness and also the historical home of menswear. It's the benchmark, it's the tradition and it's the craziness. 

London Fashion Week Men's starts tonight.

ICEBERG: To describe British designer, James Long’s Iceberg collection as ‘commercial’ is to acknowledge the shift in fashion. Post-Gucci, anything bright, standout and clashing is commercial.

This had Long’s signature play with knitwear, but with Italian manufacturing polish. You can picture each and everyone of these clothes hanging on a rail in a store tomorrow.

The fascination with cartoon characters was there, there was a mash-up between F1 and Snoopy, and while the sportswear fashion cycle is finishing (soon!), there are plenty of takers for comfort still.

Iceberg, as a brand, hasn’t been over exposed in the logo/branding segment yet so much to play with. Lots of full look colour and, with a big name like 'Iceberg', it's not a brand to disappear into the background in.

ASOS - ASOS showed a teaser SS19 collection inspired by cult classics such as Blade Runner, Tron and Total Recall. Think shine, see-through and bold colours. 

TOPMAN - While no clothes, it was a return to Soho of old with a party at the Phoenix Artist Club. You can picture Francis Bacon down here throwing a few drunken obscenities at the bar staff. I still have a lot of affection for Topman and I'm excited about their new AW18 collection. 

What did TheChicGeek wear? Credits - Shirt - Paolo Pecora, Linen Trousers - Basic Rights, Shoes - Dune, Sunglasses - Kaleos

See LFWM Day 2 - here

From the frow to standing at the back! TheChicGeek was all over the recent menswear shows at London Collections: Men. Here are the trends that caught his eye:

Copper - That highlight orange has become slightly dirtier and more grown up.

From Far Left - Craig Green, Katie Eary, Hopman Design, Oliver Spencer

Grunge - Nobody’s ever made money from selling grunge, it’s kind of the point, no?

From Far Left - Topman Design, Burberry, J.W. Anderson

Neck Scarves - Double knot it for accessory impact.

Both Margaret Howell

Soft 70s Teddy Bear Hair - Layers, Bowl Cut, or simply ask for an 'Abigail's Party' next time you're at the barbers.

Below From Left - Lou Dalton, Burberry

Cropped Mid-Driff - Not since Mark Owen in the Relight My Fire Video have I been this excited about the male midriff. AW16's new, chilly erogenous zone!

From Far Left - Agi & Sam, Astrid Andersen

Inside Out Sheepskins - You could just turn last year's inside out, but it probably won't look as good!

From Far Left - Coach, James Long, 1205

Sequins - These were dress-down sequins on sportswear and simple tops.

Burberry, James Long

Silk - Menswear bedroom eyes with luxurious plain or printed silks in bedroom shapes.

Below - Katie Eary, Topman Design