Ted Baker has a new Global Creative Director, Anthony Cuthbertson. For high summer 2021, he offers a more relaxed, joyful wardrobe with a British influence that is said to celebrate the brand’s homeland.
The collection takes a more youthful approach to tailoring, using lightweight fabrics in a colour palette of soft pastels with vibrant pops of colour, inspired by Martin Parr’s vivid British photography. A fresh take on florals includes larger-scale hand drawn prints and embroidery, which punctuate revere collar shirts. An oversized brush stroke print and contrasting piping effortlessly elevate other styles.
British seaside inspired prints on swim shorts and graphic T-shirts add a playful touch, styled with nylon bucket hats in contrasting colours.
Elsewhere, modern utility is considered with colour blocking in shades such as taupe, sand and burgundy. Outerwear pieces including fishtail parkas and wadded gilets with multiple pockets have an urban edge and are crafted in technical, water repellent finishes.
Indigo rinse wash denim is worn head to toe, with refined seaming and a new wide fit shape in jeans for clean, contemporary dressing.
Accessories see the introduction of a unisex quilted nylon range in various shapes from bum bags to oversized totes, with modular details for a utilitarian feel.
TheChicGeek says, "Ted Baker has needed a refresh for a while now. It was very much stuck in that blue suit, brown lace up shoes era. I don't know new creative head, Anthony Cuthbertson, but I like these first impressions. It's more fun, youthful and contemporary, but without trying too hard."
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They say the suit is on its way back, but the most important thing for tailoring brands to do is simply is give us suits that we want to wear. It sounds simple, but, if it's good, we'll wear it. I designed this suit with The Drop see more here
Based on something I already had in my wardrobe by Tom Ford, I had it remade in brown with a pink lining. The new trends coming out of the recent shows were for longer jackets in a double-breasted shape, see more here Whatever you do, just make sure the jacket covers your arse!
Lucky, it coordinates with the coloured elastic on my new Chelsea boots. Now, where's that party?
Credits - Suit - The Drop, Silk Shirt - Pretty Green, Boots - Base London
Ryan Haynes, Menswear Luxury Buyer, Coggles
“‘All about a clean and simple aesthetic with a slight element of layering. Stick to fresh, primary colours and you can’t go wrong. A wardrobe staple in a classic denim wash which is very versatile.”
Left - Acne Studios - North Slim Jeans Mid Blue - £210
“Really current and cool brand. Sweatshirts are great for layering at this time of year and colour blocking is key.”
Left - Ami - Sweatshirt - £175
“Everyone needs a floral shirt in their wardrobe. Bold, but can be worn both smartly with a blazer or casually for a festival.’
Below -McQ Alexander McQueen - Billy Foral Shirt – £250
“A tan, suede jacket is essential in every man’s wardrobe. Fitting in with the western influence, it is on trend but also timeless in itself.”
Left - Officine Générale - Suede Liam Jacket - £870
“Classics, but the marble sole adds an contemporary and unique twist.”
Below - Axel Arigato - Clean 90 Sneaker - £160
All the pieces are SS18 and exclusive to the newly launched flagship store; Coggles, 52 London Road, Alderley Edge, Cheshire, SK9 7EF