Displaying items by tag: Cedar

“I envisioned a heroic, passionate man, almost a Greek god. The fragrance is made up of notes that express sensuality and power, an extreme force” - Donatella Versace

Versace's Eros fragrance, launched in 2013, gets an Eau de Parfum upgrade. The woody, oriental has a new chapter, revealed in the depth of its woody accord, cedar - vetiver - patchouli, rekindled by the radiant, energetic light of the quintessentially Italian lemon and mandarin and enlivened by a unique note of candied apple. Decadent vanilla dares to flirt with leather in the final note.

The campaign was shot in London by photographers Mert & Marcus, under the creative direction of Donatella Versace. The protagonist is the American model Brian Shimansky.

Left - Eros Eau de Parfum is available exclusively at Boots nationwide - 100ml - £85

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Hairstylist Jos Gibson has nearly two decades’ of experience concepting, designing and teaching for fashion brands, runway shows and editorial. His career started at legendary haircare brand Vidal Sassoon in 90s Manchester, and by the 2000s, Jos had become a leader in mens’ grooming working with brands such as YMC, Sunspel, Fred Perry Japan and A.P.C.

Whilst working behind the scenes on editorials for menswear titles such as GQStyle and Fantastic Man, Jos noted the lack of skincare and beard products that worked well for men on set. He began to experiment with new ways of grooming and caring for the skin, hair and beard that became the precursors to his own range of products.

High- quality plant-based solutions are combined with a fragrance that evokes the Japanese concept of Shinrin-yoku or Forest bathing. The JOS Original Beard Serum uses a blend of wood oils, frankincense, cedar and Japanese hinoki cypress, paired with green ora of vetiver and thyme. These specially blended precious oils contain plant phytoncides which together create a unique anti-stress fragrance which is said to not only heals our mind and improves our immunity but connects us to the natural world.

Left - JOS - Original Beard Serum - 30ml - £16

TheChicGeek says, “I always say the easier something is to use, the more you’ll use, and this being in a roll-on format feels ingenious. While a simple idea, it feels faster and more portable than previous beard serums. You simply apply when the beard or facial hair is wet.

The fragrance is a traditional woody scent, but in the green glass you really do buy into his whole Japanese forest concept. It’s well priced, and you even get manly joss sticks using the same wood and plant oils thrown into your purchase at the moment. What’s not to love?”

Josgrooming.men

Disclosure - A sample was provided by JOS 

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