Fashion often follows ‘wellness’ and CBD is the ingredient du jour, especially in supplements and beauty. According to Wikipedia, CBD, or cannabidiol, is a phytocannabinoid discovered in 1940. It is one of some 113 identified cannabinoids in cannabis plants and accounts for up to 40% of the plant's extract. In 2018, clinical research on cannabidiol included preliminary studies of anxiety, cognition, movement disorders, and pain.
The CBD chemical from the cannabis plant does not induce a high - that’s THC - and recreational use of cannabis is still illegal in the UK.
Over in Canada, where they have legalised all forms of its use, there’s been a ‘green rush’ into cannabis production. The Toronto stock exchange has more than 50 Canadian cannabis stocks now worth £37 billion. Investors are hungry for the cannabis boom and noises, from New York to London, are being made about legalisation.
Left - Afends, Australian fashion brand using hemp
But, what does this mean for fashion? With increased production and the world looking for less environmentally harmful fibres, could hemp be the new fashion favourite?
Jonathon Salfield, Marketing Director and Co-Founder of Afends, an Australian fashion brand known for its strong use of hemp within its clothing ranges, says, “CBD Oil is derived from the flowers of the hemp plant where hemp fibre is derived from the stalk of the hemp plant. So, in theory, the hemp grown for CBD production could also be turned in to hemp fibre. However to be more efficient with hemp for fibre, the ideal plant is a very tall Sativa strain, where the ideal plant for CBD is one that has thick flowers.” he says.
Hemp has many qualities. It is one of the strongest natural fibres on the planet, it is also one of the most resource efficient. The farming of hemp adds nutrients to the soil - hemp is only one of 6 genus of plants that enrich the soil - only requiring half the amount of water of cotton, and needs no herbicides or other agricultural chemicals. Hemp is also the only CO2 negative textile fibre, meaning its growth actually reduces carbon emissions in the atmosphere.
“There are many great qualities of hemp for fibre.” says Salfield. “What we love about hemp in clothing is the way it feels when you wear it. Hemp has had a saying that stems back to the days when cotton was becoming mainstream and that's ‘Hemp wears in, not out’. This is because of the length of the raw fibres are about 10 times longer than cotton fibre.
“We also love the fact that hemp has antimicrobial qualities. Antimicrobial is a type of bacteria which breaks down the sweat from your body, sweat smells so this is beneficial to us living in the tropics. However, the main benefit of hemp is the peace of mind that you are wearing a natural fibre that is good for our planet.” he says.
Hemp is also naturally UV resistant and hypoallergenic.
Demand is growing, Afends’ own Hemp production from 2017 to 2018 increased by more than 30%. The European cannabis market will be worth €123bn (£106bn) by 2028, according to the London-based analysis firm Prohibition Partners. The Centre for Medicinal Cannabis estimates that 1.3 million consumers spent over £300 million on CBD products in the UK last year and BDS Analytics, a cannabis research firm, said worldwide legal cannabis spending will expand 36 per cent to $15 billion in 2019, and pass $40 billion by 2024.
Hemp isn’t a new discovery, it’s been used for thousands of years - researchers have found hemp garments dating back as far as 8,000 BC - but we’re in an age of rediscovering fibres that take less effort and energy to grow. Just as we’ve seen a renaissance in linen, hemp is a natural and complimentary addition to fibres that are easily grown and have many natural benefits.
“As the world's population continues to grow we can't keep depending on GMO (genetically modified organism) cotton and polyester.” says Salfield. “We can't keep producing so many toxic chemicals. Hemp will eventually normalise as a common commodity. At the moment, hemp is very expensive to make clothing from, this is due to the infrastructure of hemp in the textile industry. Also its a lot easier for a farmer to farm and sell cotton.” he says.
“If hemp was grown on a commercial scale it would be a lot cheaper to make clothing from. Being an optimistic person I see hemp being one of the major materials we will use in the fashion industry. Hemp is considered an ‘Environmental Super Fibre’ and in the future, it will be considered an environmental superhero.” says Salfield.
Right - Afends in a hemp field
This huge boom in cannabis demand, whether, medicinal, CBD or recreational, where legal, will see this more expensive fibre grown in larger and larger qualities and, will, hopefully, reduce in price.
Hemp was once seen as a hippy fibre, worn by those who were probably smoking the stuff too, but that will change as it becomes more mainstream and affordable and people learn the benefits to both themselves and the environment.
“HEMP IS FOR THE PEOPLE!” says Salfield. “Before the industrial revolution hemp was one of the most important commodities. It helped to keep people connected to the earth, it regenerated the soil and fuelled the economy. The modern-day hemp industry could potentially be the main source of pulp for the paper, fibre for fashion and give people in developing countries added nutrients to help them thrive.”
Sundara K is a completely natural, plant based, Moroccan argan and cannabidiol (CBD) oil. It is a hemp based, anti-aging, skin care product developed with the best bioavailable ingredients. Crafted by using exclusively sourced, organic Moroccan argan and cco certified full Sspectrum CBD oils to help protect skin from damage and free radicals through maximum absorption of antioxidants. When using the serum directly on your skin, the cannabinoids are absorbed into the epidermis where your endocannabinoid system stimulates their anti-aging effects.
Left - Sundara K - Face Serum - £70
TheChicGeek says, “You know you’re in West London when all the women are wearing headbands, and there’s even an opportunity to buy one…and so it was to Worlds End for the launch of Sundara’s Face Serum. The whole room was a chatter, extolling the virtues of CBD and the serum. But, when I jokingly asked 'Where are the cookies?!' they all looked at me rather blankly, which made me question whether they knew the derivation of CBD.
CBD is being fashionably spoken about with regards to health and beauty and is the buzz - no pun intended - ingredient atm. From the hemp or cannabis plant, it is spoken about like a wonder cure.
This is like other non-greasy oils, you apply a few drops to your fingertips on wet skin or you can add it to your moisturiser. It is very light and is worth using just for the orange blossom smell of the neroli oil. Inhale....and relax. I applied mine directly after the shower and put on SPF moisturiser over the top. You will be tempted to apply more that 4 drops but stick to the recommended dosage. It is also supposed to be good for redness, dry skin, eczema, rosacea and psoriasis."
Disclosure - A sample was gifted by Sundara K for review
See other ChicGeek reviewed products containing Cannabis - here
TheChicGeek says, “You’ll be pleased to know this doesn’t smell like the top deck of a double decker bus. If somebody sprayed this and you had to close your eyes, you’d never guess this was called ‘Cannabis’.
Inspired by Andrew Goetz’s time in Amsterdam, the fragrance contains bergamot, black pepper and magnolia with a base of cedarwood, patchouli and sandalwood.
It’s fresh, fragrant and warm. There isn’t any smoke or that pungent odour associated with cannabis and is definitely an easy-wearer. This would make a good, everyday fragrance and I think the 420 fans will be disappointed if they smell this. Maybe they should have called it 'Amsterdam'?"
Left - Malin + Goetz Cannabis EDP 100ml - £125
See more grooming products containing cannabis here
TheChicGeek says, “The first men’s specific range from Dr Perricone, the 3-part CBx range contains a face wash, post-shave product and a moisturiser.
The "CBx" part is a reference to Phytocannabinoids. Phytocannabinoids are non-psychoactive cannabinoids derived from the cannabis sativa plant - but have no ‘recreational’ use. Perricone MD’s phytocannabinoids are extracted from the mature stalk of the fiber-type hemp plant. They are valued for their powerful antioxidant properties and have been used to address a variety conditions such as chronic pain and sleeplessness, as well as skin conditions such as acne.
Left - Perricone MD - CBx For Men - Super Clean Face Wash - £29, Soothing Post-Shave Treatment - £39, Lightweight Moisturizer - £49
These are some of the best products I’ve tried this year. They all feel like quality, while not being overly rich which is sometimes the problem I've had with Perricone's products in the past. They are in the “premium” side of pricing, but these feel like they have the science behind them to make them worth it.
The phytocannabinoids help stressed, excess sebum prone skin feel soothed, healthy and refreshed. These benefits are especially important for men’s skin which tends to be dry and irritated as a result of shaving or frequent exposure to the elements.
The collection features a fresh woody fragrance with a subtle top note of fresh hemp.
You could easily skip the post-shave treatment and just get the face wash and moisturiser if you had to make a choice. This stuff is goooood."