Cut&Pin is a new Yorkshire based menswear brand launched by Al Baker and Martin Parker, two male friends sharing one vision; to create a wardrobe of everyday pieces, using recycled cashmere, jersey and organic cottons - designed and made with integrity at the core.
Baker has worked in the brand marketing and digital arena across a multitude of mid-to-luxury brands for 20 years and Parker has worked in the fashion industry for 22 years as a designer, across menswear and womenswear, working with some of the biggest retailers on the UK high street.
Cut&Pin uses a three-pillared approach in the creation of its collection, which is produced from either deadstock piles (the pieces big manufacturers throw away), recycled materials and organic fabric. This low-waste philosophy is coupled with a particular attitude towards the design process, in which consideration is given to the shape, detail and fabric, ensuring a fad-free wardrobe is created that can be worn time and time again. All supply partners are low-scale, family run businesses that share the ethical Cut&Pin mindset and can make small, exclusive runs. Nothing is ever mass produced.
The debut collection takes its inspiration from David Hockney, another proud Yorkshireman. It includes oversized ribbed knits, long-line scarfs, rugby-striped cardigans and navy cotton trackpants. The range will also include chinos and denim.
TheChicGeek says, "Recycled fibres are the future for a sustainable and fully cyclical fashion industry. People want to wear new, but the fibres can be recycled or reused. Cashmere, due to its expense, is currently the only fibre it really makes economic sense to work with at the moment, but this will change when processes become cheaper and more common place.
These guys sound like they have plenty of experience, and looking at the images, you can already tell everything is going to be nice to the touch."
Available online at www.cutandpin.com plus Wolf & Badger, Generous Ape and Immaculate Vegan. Prices range from £35 for a T-shirt, to £170 for a cardigan or sweater.
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