Natural skincare brand Pure Lakes has won a National Recycling Award for its revolutionary refill initiative. Their pioneering progress towards ‘closing the loop’ has been recognised in the Circular Economy category at the National Recycling Awards.
Owners Claire and Gareth McKeever ask customers to return their original, sugar-based biopolymer bottles to be refilled, rather than being sent refills in additional pouches as is available with many brands.
“Having researched the options,” Gareth said, “we realised that despite using less plastic than new bottles, pouches are not easily or widely recyclable. We have made Reduce, Reuse, Recycle a big part of our business but have gone two steps further and given the entire Refill process a Rethink.”
Pure Lakes Skincare are pioneering this new return and refill process and are the first brand to offer such a comprehensive service. Unlike other brands, the refills are available across the entire Pure Lakes range, with 30% off the cost price to help cover the return postage.
On receiving the empties, they are washed and refilled from small batches the team hand makes themselves in Staveley, adding a new date and batch number before returning them to the customer as good as new.
Since launching in 2006, the brand has been using 100% traceable, natural and biodegradable raw ingredients to make their products and all the formulas are free from synthetics, parabens and SLS.
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