Ted Baker has a new Global Creative Director, Anthony Cuthbertson. For high summer 2021, he offers a more relaxed, joyful wardrobe with a British influence that is said to celebrate the brand’s homeland.
The collection takes a more youthful approach to tailoring, using lightweight fabrics in a colour palette of soft pastels with vibrant pops of colour, inspired by Martin Parr’s vivid British photography. A fresh take on florals includes larger-scale hand drawn prints and embroidery, which punctuate revere collar shirts. An oversized brush stroke print and contrasting piping effortlessly elevate other styles.
British seaside inspired prints on swim shorts and graphic T-shirts add a playful touch, styled with nylon bucket hats in contrasting colours.
Elsewhere, modern utility is considered with colour blocking in shades such as taupe, sand and burgundy. Outerwear pieces including fishtail parkas and wadded gilets with multiple pockets have an urban edge and are crafted in technical, water repellent finishes.
Indigo rinse wash denim is worn head to toe, with refined seaming and a new wide fit shape in jeans for clean, contemporary dressing.
Accessories see the introduction of a unisex quilted nylon range in various shapes from bum bags to oversized totes, with modular details for a utilitarian feel.
TheChicGeek says, "Ted Baker has needed a refresh for a while now. It was very much stuck in that blue suit, brown lace up shoes era. I don't know new creative head, Anthony Cuthbertson, but I like these first impressions. It's more fun, youthful and contemporary, but without trying too hard."
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