ELIJAH Hair Collection Launches
Tattooed, British influencer, Stephen James, first entered the men's grooming space when he opened ELIJAH, Spain's largest tattoo and barbershop, in Barcelona in 2018.
The ELIJAH hair collection includes styling products such as Sea Salt Spray, Matt Clay, Semi Paste, Argan Oil, Volume Powder and Beard Oil. The wash products include a Tea Tree Shampoo and a Tea Tree Conditioner.
Prices from £16
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Pure Lakes’ Award-Winning Refills
Natural skincare brand Pure Lakes has won a National Recycling Award for its revolutionary refill initiative. Their pioneering progress towards ‘closing the loop’ has been recognised in the Circular Economy category at the National Recycling Awards.
Owners Claire and Gareth McKeever ask customers to return their original, sugar-based biopolymer bottles to be refilled, rather than being sent refills in additional pouches as is available with many brands.
“Having researched the options,” Gareth said, “we realised that despite using less plastic than new bottles, pouches are not easily or widely recyclable. We have made Reduce, Reuse, Recycle a big part of our business but have gone two steps further and given the entire Refill process a Rethink.”
Pure Lakes Skincare are pioneering this new return and refill process and are the first brand to offer such a comprehensive service. Unlike other brands, the refills are available across the entire Pure Lakes range, with 30% off the cost price to help cover the return postage.
On receiving the empties, they are washed and refilled from small batches the team hand makes themselves in Staveley, adding a new date and batch number before returning them to the customer as good as new.
Since launching in 2006, the brand has been using 100% traceable, natural and biodegradable raw ingredients to make their products and all the formulas are free from synthetics, parabens and SLS.
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MR PORTER SS21 Barena Exclusive
Mr. P. launches sixteen exclusive products from Barena. Mr Sandro Zara inspired by the rich style heritage of his home city of Venice, produces unique, elegant collections brimming with character. All production takes place in Italy with acute attention to detail.
The sixteen exclusive pieces have been specifically designed for MR PORTER. Highlights include a unstructured cotton and linen-blend jersey blazer, a shawl-collar linen-jersey T-shirt and a pair of linen and cotton-blend shorts.
Prices range from £150 - £465
TheChicGeek says, “Forget designer labels for value for money. The quality is pretty rubbish from most ‘lusury’ brands right now. If you want great fabrics made with traditional Italian love with a contemporary update, then look no further than Barena. I’ve bought lots of things from them and they’re all great.”
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KAPPA LAUNCHES #keepPERFORMING
Kappa has been synonymous with elite performance since its origins, even becoming the first brand in Italy to sponsor a soccer team in 1979. To celebrate Kappa’s rich sporting history, the brand is launching #keepPerforming for SS21, a social campaign that celebrates and supports athletes of all backgrounds. With this campaign, Kappa aims to share positivity and inspire people, showcasing a multiple of possibilities through a diverse group of talented individuals, all athletes in their respective fields.
The campaign launches with a variety of talents from several countries including Football Freestyler Liran Santos, Dancer/Activist Kate Stanforth, Basketball Player Kornelijus Budrys, Breakdancer Gabriel Infante, Gymnast Koffi, and Magician Billy Menez. Kappa tapped Photographer Theo Cottle and Videographer Jamie Walters to capture the enduring energy, acute concentration, and self-belief of each performer.
#keepPerforming
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BVLGARI ANNOUNCES JOSH O’CONNOR AS BRAND AMBASSADOR
Bvlgari is proud to announce a new partnership with the Golden Globe award-winning actor, Josh O’Connor. Josh represents the best and brightest of young British actors and joins the Bvlgari family as an ambassador for watches.
For his virtual attendance at this year’s ceremony and his win in the Best Actor in a Drama Series category, Josh O’Connor opted for a BVLGARI Octo Finissimo S watch in steel with black dial.
Octo Finissimo Automatic watch with mechanical manufacture movement, automatic winding, platinum micro rotor, small seconds, extra-thin satin-polished stainless steel case and bracelet, transparent case back and black matte dial. Water-resistant up to 100 metres.
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Below - BVLGARI - Octo Finissimo S Watch - £9950
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New High-Quality Sliders Brand PLAYTS Launches
Introducing the world’s first brand to niche in luxury sliders, Playts. ‘Super high-quality Italian made footwear”, that is said to be not only unique and stylish, but also gives customers the comfort they desire.
The name is inspired by cockney rhyming slang, plates of meat (feet), and the logo is a rift on the letter ‘P’ which is the silhouette of a basic slider standing on its heel.
Playts use a special padded material in the upper of the slide and a contoured footbed to avoid blisters (one of the biggest issues with sliders) which gives the consumer a luxury slider that is not only aesthetically pleasing but wearable from day one. Ensuring that there are no faults at all, Playts have undertaken extensive research to find the number one slider manufacture which also enabled them to design their sliders of the highest of quality and durability alongside industry experts, allowing them to implement a chunky monogramed sole with their custom archways, to elevate the wearer but save weight.
To connect with their customers on a personal level, Playts have created an authentication service powered by Certilogo, to connect their customers from the start in one of the most engaging ways as possible. As soon as customers receive their Playts, they get their own Certilogo card and scan the hologram to begin their complimentary authentication and digital experience.
With the brand, Certilogo will allow Playts customers to stay up to date with their initiatives, learn more about the brand, receive special offers, have early access to new collections, products and always be the first to know what is coming next.
Available in sizes 7-12 in 8 different colour-ways. Each colourway limited to 1000. Playts are priced at £295 and will be available to purchase online at theplayts.com from May 2021.
TheChicGeek says, “I’m not sure how many people really care about the quality or find sliders uncomfortable. It’s a bit like buying flip-flops for life, they’re in their nature disposable and a yearly, box-fresh pre-holiday/summer buy. Just when did you have to pay nearly £300 for a decent pair? Be interesting to see if these live up to the price tag when they come out.”
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Mr. SlowBoy Illustrates Sebago SS21
Fei Wang, aka Mr. SlowBoy, an artist known for his menswear drawings has collaborated with Sebago to launch their new collection.
“I’m a slow person; slow in almost everything. Among my friends I’m always the last one to get the joke. I surely like slow fashion too, in other words, classic designs”, he says.
The 40-yr-old Chinese artist – born in Beijing and based in London since 2015 – has a passion for the American Ivy League look. The 8 illustrated drawings by Mr. Slowboy portray the Sebago man in his Citysides, Docksides and Campsides styles.
A universe of style starting at the Portland Yacht Club, with its shoes by the same name (100% Ripstop cotton jacket, short sleeve shirt, elegant but sturdy white trousers, boat bag); passing through the Harvard campus (red sweater, button down shirt, beige straight leg trousers, inspired by American military uniforms, and the most classic moccasins); going cycling in the city streets (in a blue polo shirt, three-button summer jacket, pinstripe chinos and moccasins with a metal fast); and finally embracing the great outdoors of the American parks, mountains and lakes, sporting a T- shirt, minimal men’s shorts and a short sleeve weekend shirt.
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