Introducing the world’s first brand to niche in luxury sliders, Playts. ‘Super high-quality Italian made footwear”, that is said to be not only unique and stylish, but also gives customers the comfort they desire.
The name is inspired by cockney rhyming slang, plates of meat (feet), and the logo is a rift on the letter ‘P’ which is the silhouette of a basic slider standing on its heel.
Playts use a special padded material in the upper of the slide and a contoured footbed to avoid blisters (one of the biggest issues with sliders) which gives the consumer a luxury slider that is not only aesthetically pleasing but wearable from day one. Ensuring that there are no faults at all, Playts have undertaken extensive research to find the number one slider manufacture which also enabled them to design their sliders of the highest of quality and durability alongside industry experts, allowing them to implement a chunky monogramed sole with their custom archways, to elevate the wearer but save weight.
To connect with their customers on a personal level, Playts have created an authentication service powered by Certilogo, to connect their customers from the start in one of the most engaging ways as possible. As soon as customers receive their Playts, they get their own Certilogo card and scan the hologram to begin their complimentary authentication and digital experience.
With the brand, Certilogo will allow Playts customers to stay up to date with their initiatives, learn more about the brand, receive special offers, have early access to new collections, products and always be the first to know what is coming next.
Available in sizes 7-12 in 8 different colour-ways. Each colourway limited to 1000. Playts are priced at £295 and will be available to purchase online at theplayts.com from May 2021.
TheChicGeek says, “I’m not sure how many people really care about the quality or find sliders uncomfortable. It’s a bit like buying flip-flops for life, they’re in their nature disposable and a yearly, box-fresh pre-holiday/summer buy. Just when did you have to pay nearly £300 for a decent pair? Be interesting to see if these live up to the price tag when they come out.”
Buy TheChicGeek's latest book FashionWankers - HERE
Check out TheChicGeek's new shop of fabulous plants & books - Give me Penis Cactus!