Drawing inspiration from 100 years of British history, engineering and culture, Triumph Lifestyle, is a new menswear brand providing clothing for those 'who appreciate quality of craftsmanship and iconic classics’.
A premium ‘moto -inspired’ clothing brand brought to you by the legendary Triumph Motorcycles, the new Autumn/Winter 20 collection, its second, offers a mix of reimagined wardrobe staples produced in the finest fabrics.
The collection combines iconic styles, incorporating staple vintage details from the original Triumph Motorcycle archives, such as original biker Talon zips and D pocket jackets.
This season features a selection of premium cotton jersey and tees starting with hand drawn designs inspired by the Triumph Motorcycles archives based on a 1950s Triumph Motorcycles instruction manual and moto track racing to include slub yarns, textural weaves, heavy twill and retro piques.
Left & Below - Triumph Lifestyle - Prices range from £25 - £650
TheChicGeek says, “When motoring brands move into clothing or ‘lifestyle’ it can often go either way. I saw this at a Berlin menswear trade show in January and I was instantly impressed by the quality. The prices aren’t cheap - it’s obviously chasing the Belstaff customer - but, neither is it crazy. Being privately owned, Triumph clearly want to do justice to the brand in this new enterprise and this looks like it has had careful thought and curation rather than just lazily sticking the name onto everything. *looks at Ferrari*
Moto-wear is very popular with an older, but want-to-look-younger-for-longer demographic of men and they have money to spend. While not groundbreaking, these are the types of clothes many guys want to wear and invest in."
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