Gillette has introduced technology upgrades to its blades, redesigned sleek modern handles across its range of refillable razors and makes a significant step forward in sustainability with new fully recyclable cardboard packaging.
Left - Gillette's new plastic free packaging
“We’ve continually helped guys be the best they can be, setting the bar high with game- changing innovation and what it means to have a great shave. We’ve done that for the last 120 years, and today, we’re setting ourselves up for the next 120” Matt Thomas, Gillette Brand Director for UK & Ireland said. “We’re not just talking a tweak here and there, but a full upgrade across every aspect of our refillable razors. New blades, new handles, new recyclable packaging - the best really has just got better.”
As of today, men in households across the UK & Ireland will now have fully recyclable packaging, made with recycled content and responsibly sourced paper, certified by the Forest Stewardship Council (FSC). Through this, Gillette estimates that it will eliminate a total of 66,000kgs of plastic (66 metric tons) in the UK & Ireland – the equivalent of over 6.5 million water bottles. Across Europe, the move is expected to eliminate the equivalent of over 30 million water bottles worth of plastic.
The Gillette razors (blades and handles) also continue to be fully recyclable via their partnership with TerraCycle in the UK & Ireland. Gillette were the first brand to offer a national razor recycling programme to keep hard to recycle items (like razors) from ending up in landfills.
TheChicGeek says, “It’s 2021 so everything should be fully recyclable. Gillette is a huge brand and these types of steps will make a huge difference in plastic waste. They've also slimmed down the range. Nobody needs that amount of choice in reusable razors.
In order to recycle your old razors - and they will take any brand - you need order your freepost TerraCyle envelope from the Gillette website. I suggest they put an envelope in with each new box, but I fear this is more about growing their mailing list than actively encouraging recycling."
Disclosure - Samples were provided by Gillette
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