There’s something very millennial, and also sexy, about pink pants. We’ve not had a pair of desirable hipster Y-fronts since American Apparel closed its doors.

Left & Below Left - Boy Smells Men’s Blush Brief - $25 

Boy Smells from LA, known for their candles, has expanded with intimate apparel called ‘Unmentionables’. All styles are made in Peru out of premium Pima cotton. For colour, Boy Smells has chosen to further expand the brand’s signature pink with other neo-naturalistic tones: bone, buff, bare, and blush. 

On the other side of the Atlantic, Ron Dorff, the Franco/Swedish basics brand, has a pair of pink Y-fronts that will make everybody wink. Think pink for that underwear drawer refresh.

Below Right & Bottom - Ron Dorff - Y-Front Briefs - £28