It wasn’t so long ago a ‘slider’ was something containing pulled pork and came in a mini brioche bun. Today, it’s one of the biggest categories in casual footwear.
It was our obsession with everything sportswear and retro that saw the return of Adidas’ ‘Adilette Slides’ which, arguably, started the whole mainstream trend. Teamed with white sports socks it became the default cool and comfortable warm weather shoe for fashionable geeks.
Slydes - 'Flint' AW18 - £25
Fast forward a couple of summers and ‘Sliders’ has become a footwear category in its own right. Much more ‘on-brand’ than flip-flops, luxury brands have piled into the market attracted by the volumes and margins. This is their cool entry shoe and shows no signs of going anywhere and will, no doubt, be one of their biggest selling footwear categories this year.
“I love how fashion works in mysterious ways and the pool slide is a great example - five years ago it would have been a faux-pas and, now, it’s a must have summer shoe, trending globally. Since this humble shoe’s luxury makeover, at the hands of brands such as Bottega Veneta, Gucci and Prada to name a few, it has grown in popularity becoming a style to not only wear on holiday, but in everyday city life too. It’s also been a great platform for brands embracing the logo mania trend to position their logo.” says David Morris, Senior Shoes Buyer at MR PORTER.
Ben Carr, Buyer at MATCHESFASHION.COM, says, “Sliders can be a great way to buy into a designer brand because of their competitive price point and with celebrities like A$AP Rocky and Justin Bieber often wearing these styles we’ve definitely noticed an uplift in their popularity.”
“Sliders and sandals have become one of our biggest growth areas, the biggest fashion houses have made it their focus on runways and within their collections. Prada champion the sandal and have reintroduced a range of sliders. The competitive price point enables increased accessibility for a wider audience.” says Carr.
Right - Balenciaga - Logo-debossed Leather Slides - £435 from matchesfashion.com
The slider is the cheapest shoe for many luxury brands. The margin on a pair of £435 Balenciaga logo-embossed leather slides would be significant. That’s an understatement, I know. Just imagine how many £225 sliders Gucci has sold this summer to the Love Island wannabes. This is big business.
On the more affordable spectrum, and founded in 2014, the footwear brand ‘Slydes’ specialises in, well, slides. Brand Owner, Juls Dawson, says, “Four years ago the founders spotted the trend as to was coming up over the horizon and jumped all over it. The rest, they say is history.”
He won’t reveal how many pairs of £16 sliders he is, now, selling, but says, “we can say sales are doubling year on year.”
Dawson highlights the versatility of the slider for its growth and popularity. “They are so versatile, worn from gym to pool and from beach to club, spanning not just most age groups and demographics, but the globe. They have been embraced across all genres of music, Influencers, clubbers, Millennials, keep fit fanatics, to name but a few,” he says.
The slider is part of the dominant sportswear trend and, of all the summer styles, the flip flop has probably taken the biggest hit from the slider. The slicker slider has managed to upstage the flimsy flip flop, which still looks somewhat underdressed, dirty and cheap.
“The flip flop, albeit a classic open toed sandal doesn’t have the scale of a slider. Limited to a narrow thong and a thin rubber outsole, where as the slider’s outsole can be raised, coloured, embellished and re-designed the upper of a slider. By its very definition, as long as you can slide you foot, it’s a slider, and, you can do pretty much anything with the silhouette.” says Dawson.
You also can’t wear flip flops with socks. So, what’s the future for the slider category?
“Every trend will reach a peak at some point, but Slydes have the capacity to move on and evolve as the uppers are like a blank canvas to add embellishment, print, texture, grahics, logos, materials…the possibilities are endless.” says Dawson.
“I think it will be less branded and graphic, moving into a more simple design. The rise of the logo focussed collections is down trending and we can see it already starting with footwear.” says Carr.
The slider looks set to become more subtle and lowkey. One brand introducing sliders for the first time is Grenson, which featured a couple of styles in their latest SS19 collection.
“I love looking at styles that are ‘on-trend’ and seeing if I can do a Grenson version, that makes sense. This was a challenge as most sliders are rubber with huge logos, but I found a way to do a leather version.” says Tim Little, Creative Director and Owner, Grenson.
“People needed a replacement for the flip flop for the summer, but also the ugly shoe trend made the slider the perfect choice. Added to that, of course, is comfort and convenience.” he says.
Explaining the attraction to many premium footwear brands, Little, says, “The flip flop is very basic and cheaply made, whereas the slider allows more opportunity to create a crafted version. I can’t see us doing a flip flop as there isn’t much that we can bring to the party.”
While the slider is still cool, it’s grown to a size which makes it bigger than a fashion trend. The slider category will continue to grow and become more permanent as more and more people buy and wear them. Attracted by the branding, comfort and the infinite designs and finishes, the slider category will continue to see more brands enter the market. Much like the designer trainer trend before it, we’ll see more brands put their own DNA onto this simple shoe and happily price it to match. Even Tom Ford has done a dressy velvet pair named ‘Churchill’.
Left - Tom Ford - Churchill Chain Trimmed Velvet Slides - £370 from MRPORTER.COM
David Morris, from MRPORTER says, “Slides have never been as relevant as they are now, especially as we’ve seen a shift in the market as men continue to embrace casualwear and sportswear as part of their everyday wardrobe. Luxury brands such as Prada and Balenciaga have seamlessly incorporated luxury slides into their collections giving credibility to the footwear style, so they are now an option to team with the ready-to-wear. This footwear category will continue to dominate over the summer seasons whilst this sportswear trend is still key.”
Right - Grenson's first sliders for SS19
It must be all that Flemish DNA because Dries van Noten mined a rich tapestry of ideas, quite literally, for this SS17 season. He said he was inspired by the British Pre-Raphaelites and their love of turning their art into woven wall hangings and this transfixed itself into quilted bombers, wide trousers and crocheted scarves.
Dries always does a good theme and is one of the best menswear designers there is. The shirt, here, will look great with shorts, a sort of renaissance Hawaiian shirt, and the wide trousers is part of the movement away from tight, slim trousers. This is classic Dries.
Credits - Clothes & Bag - Dries van Noten SS17 from MRPORTER.COM, Shoes - Tim Little X Grenson, Spectacles - Salvatore Ferragamo, Grooming Products - Omorovicza
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I didn’t really know very much about Tim Coppens, I actually thought he was American, until I attended his AW17 show in Pitti in Florence. Born in Belgium and graduated from the acclaimed Royal Academy of Fine Arts in Antwerp, according to his website, he has worked with various prestigious luxury and sports-performance brands before founding his own label in New York. In 2012 he received the Ecco Domani Award for “Best New Menswear Designer”. The following year he was awarded the Fashion Group International Rising Star of the Year. Most recently Coppens was the 2014 winner of the CFDA Swarovski Award for Menswear and a top 10 finalist for the LVMH Prize.
This year he has been nominated for the CFDA “Menswear Designer of the Year” Award and the ANDAM Fashion Award.
His collection was luxury sportswear with retro references and styling. And he knew how to fit a trouser which always puts a designer in my good books. This quilted coat is a very versatility piece, but add shorts and a T-shirt and you're ready for an English summer.
Credits - All clothes Tim Coppens SS17 from Harvey Nichols, Spectacles - Salvatore Ferragamo, Fragrance - Paco Rabanne 'Invictus Intense', Shoes - Tim Little X Grenson, Soothing After Shave Balm & Easy-Glide Shaving Emulsion - Pevonia
When TheChicGeek met Neil Barrett - see here - he was just about to unveil this collection in Milan. He told TheChicGeek he was inspired by his childhood and the 1970s and the collection was a mix of his classic smart sportswear and 70s inspired chevrons and colours.
Neil really knows how to make clothes that flatter. Here we have a classic bomber given movement with the herringbone detail on the arms, a super luxurious knit polo with epaulettes and subtle jacquard trousers with a camo-type design. The look is finished off with smart, white gum sole shoes.
Credits - All clothes Neil Barrett from Harvey Nichols Knightsbridge, Trainers - Tim Little x Grenson, Spectacle - Salvatore Ferragamo, PRO LS All-In-One Face Cleansing Gel - Lab Series, Stress Fix Body Lotion - Aveda,
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Pronounced ‘Loh-wev-eh’, Loewe, is Spain's premier luxury label. Designed by Northern Irish designer, JW Anderson, it is producing some of the most directional and top quality menswear ATM.
This season was inspired by the beach: shells, rope and boats decorated tops, jackets and accessories. Gold leaf on denim brings to mind the warmth of a summer sunset. This shell tote is stunning and a real standout piece. Who said life was a beach?!
Credits - Clothes - Loewe from Matchesfashion.com, Bag - Loewe from Matchesfashion.com, Trainers - Tim Little X Grenson, Fragrance - Bentley Momentum, Cooling Balancing Oil Concentrate - Aveda
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