MOON(TM) launches in the UK with the Teeth Whitening Pen, Stain Removal Whitening Toothpaste, Activated Charcoal Whitening Toothpaste, Activated Charcoal Rinse, Clean Slide(TM) Waxed Floss, Clean Slide(TM) Waxed Flossers and Soft Bristle Toothbrush set. Prices range from £6 to £20.
The entire collection is PETA certified Cruelty Free & Vegan. Elixir X(TM), which can be found throughout the toothpaste and mouth rinse collection, is filled with antioxidants like cleansing black tea and cranberry extract, plaque-reducing coconut oil, calming and healing Dead Sea Salt, and soothing ginseng and echinacea. The formula is also packed with green tea, peppermint and tea tree oils that provide an invigorating boost and fight bad breath.
Left - The full Moon range
TheChicGeek says, “When you see Kendall Jenner in the brand’s imagery you presume there’s some serious budget behind this new ‘oral beauty’ brand. Moon, ‘a name that reflected unchartered territory and something groundbreaking. The MOON is the future. The moon is where everyone is trying to go.’ is from Shaun Neff who founded his own skate/surf label called Neff in 2002. A ‘Brand Whisperer’ - I am banning that BTW and all the (TM)s! - Shaun has also had involvement with brands such as Sun Bum, Béis, Pattern and florence by mills.
Right - The top of the teeth whitening pen
Now, his focus is on Moon with its range of 7 oral health products. I tried 2 products from the range; The Kendall Jenner Teeth Whitening Pen and Activated Charcoal Whitening Toothpaste.
The toothpaste is pretty much a standard black charcoal toothpaste, while the whitening pen does add the ‘oral beauty’ element to the brand. A wand with a button applicator at the bottom and brush at the top, it has a vanilla mint fragrance. You brush on the clear gel, wait 30 seconds before closing mouth and 10-30 minutes before eating or drinking.You can apply up to 2 times per day for 4 weeks. It does say ‘Do not use in combination with coffee, tea, cigarettes or other substances that many impact whitening effect.”
I can see the black packaging appealing more to guys than women, but the teeth whitening pen has ‘KENDALL’ prominently on the cap. This is a comprehensive range and the prices aren’t crazy. The dental market could do with some sexing up and Moon definitely makes these types of products more appealing.”
Moon - The Kendall Jenner Teeth Whitening Pen - £20, Activated Charcoal Whitening Toothpaste - £11 Exclusive to Boots
Below - Dangerous driving? Kendall using her pen
Disclosure - A sample was gifted by Moon for review
Beverly Hills Formula’s Professional White range offers a brand new advanced formula for superior whitening results using clinically proven ingredients to help remove surface and deep stains without harming the enamel.
Oral hygiene experts, Beverly Hills Formula, have been working on the ground-breaking new whitening formulation for over two years and it’s currently only available in the UK.
Black Pearl works by using activated charcoal combined with professional whitening ingredient Phthalimido-Peroxy-Caproic Acid (PAP) to help remove surface and deep stains without harming the enamel and is safe for daily use.
Chris Dodd, CEO of Beverly Hills Formula which has been established for over 20 years, said: “We are very excited about our new Professional White range which has taken over two years in development, but it’s been well worth it because we believe we’ve created the best teeth whitening products which aren’t harmful to enamel and are aimed at consumers who expect superior results from a whitening toothpaste.”
TheChicGeek says, “If I got a smile like one of those “Housewives” I’d probably blind everybody when I opened my mouth. My goal isn’t ice white, it’s more a subtle British ivory, if you get my drift!
I’m always a bit sceptical about “whitening” toothpastes and I’m firmly in the camp of “this won’t do anything, but it can’t hurt”.
This is the first jet black toothpaste I’ve used. It isn’t difficult to rinse and there are no traces of it left after using, ie grey gums. I really enjoyed using this. I’m not sure if my teeth look whiter, but I definitely feel like my gums are better and my teeth feel really clean. This feels like a quality product.”
Above - Beverly Hills Formula Black Pearl Professional White Toothpaste - £10.99
Diamond Whites Black Edition is a 100% natural tooth polish made from 100% activated coconut shell charcoal. The Charcoal is produced by heating pulverised carbonaceous coconut shells to very high temperatures (600-900°C) followed by “activation” using steam or hot air to erode the internal surfaces of the product and thereby increase its absorptive surface area.
It is this ‘absorptive surface’ that pulls and clears toxins and helps to remove stains from your teeth. It says it will not only change the way you whiten your teeth, but also strengths gums, removes toxins from the mouth and absorbs bacteria. You simply dip your wet toothbrush in the powder, gently brush your teeth in circular motions and spit.
TheChicGeek says, “It’s strange how something so black can claim to whiten your teeth. When this pot of black powder appeared it did feel a little primitive in our world of science and long labelling, but then, hey, it’s usually the old ways that are always the best. We all know about charcoal’s properties of riding the skin of impurities, so it’s logical it would work in your mouth.
It’s really simple to use, if a little messy. I was worried the charcoal would stain my guns grey, but it rinsed out really easily. It doesn’t say how often you should use it, but I would suggest once a week.
It’s always hard to judge colour change unless you go Towie brilliant white, but it certainly passed that satisfied tongue across the teeth swipe afterwards.
I think this is the oral hygiene equivalent of cleaning your windows with vinegar and newspaper”.
Above - Diamond Whites - Black Edition - £14.99