You know it’s been a crazy year when you’re over excited about booking a short trip to North Wales. Yes, we all know, now, that it’s the little things that make life great, but, whether your staycationing or not, you’ll need some new clothes to embrace the great outdoors and the change in weather.
Here is a preview of the new season:
Brave the outdoor elements in style with the Nobis Martin Parka. The Martin is an easy wardrobe staple with its versatile yet functional design. Featuring a removable down filled hood, the custom Nobis quilted lining and touch of camo.
Party like it’s 1889! Wear your adventure on your sleeve with Lee Jeans' Eagle Sweatshirt. Made with unbrushed fleece, the wash resembles a much-loved vintage piece that's been a little bleached in the sun or been through the wash multiple times.
Created to welcome the colder seasons, these sturdy mocs. were born combining the classy comfort of an iconic boat shoe vamp and upper with the endurance of a thick honey gum commando sole that grants weather-resistance and improves stability and traction with stylish forest green waterproof Millerain fabric.
Look like you've just stepped out of Wes Anderson's Moonrise Kingdom with Burlington's new argyle patterned melange socks. Made from virgin wool with a thick pattern weave, Burlington is made for comfort and is ideal for the modern explorer.
Tie-dye is a trend that's always bubbling under, quite literally. At every price point, there's a bleed of colour for every fashion wanker. It's guaranteed to make you smile, and we could do with anything that does that right now. Darker tie-dye is more evening and formal, while full blown rainbow is more holiday and festival. Why don't you buy a kit online and have a go on some old white T-shirts? It's the perfect lockdown fashion activity.
For those who aren't sure - just yet! - go for a pair of tie-dye sports socks and rock with a pair of summer shorts and trainers.
See MORE - Tie Dye - Special TheChicGeek Meets Stain Shade - Read more HERE
BUY TheChicGeek's new book - FASHIONWANKERS - HERE
Left - Levi's - Tie Dye Trucker Jacket - £88 from Topman
Left - By Walid - Marek Tie-Dye Raw Silk Trousers - £560, Ally Tie Dye-Effect Silk Shirt - £555 from Matchesfashion.com
Left - FabLab FL004 Toy £9.99 from Amazon
Left - Crocs - £27.99
Left - Maison Scotch - £104.95
Below - iets frans - Yellow Tie-Dye Sweatshirt - £46 Urban Outfitters
When you can't see the wood for the Dries... it's probably time to step back, remember it's only August and just chill. We still have weeks of summer left.
For summer evening wear, team a nice shirt - this has a classic 1970s Verner Panton print - with a smart pair of loose trousers and sandals with socks. Who gives a French tuck?!
Credits - #Gifted Shirt - Dries Van Noten from Harrods, Trousers - American Vintage, Sandals - Grenson, Socks - Falke, Watch - Kronaby
When party season hits - it won’t be long - we often forget about our dancing feet. For something simple and fashionable opt for a dose of sparkle in the sock department. Lurex or ‘Glitter’ socks add a Michael Jackson element to your shoe and look great particularly with slip on loafers and cropped trousers. Gucci pioneered the look with their logo lurex socks and while there are a few styles for men, the majority are women’s, so just buy the largest size and they’ll stretch.
Left - Gucci lurex logo socks - Chintz optional!
Below - Gucci - Lurex Interlocking G Socks - £100
Left - Ignore the high-heels - Leg Avenue Xmas Lurex Glitter/Shiny Ankle Pop Socks/Anklets - £9.25 from eBay.co.uk
Left - ASOS DESIGN - Sports Style Socks in Glitter - £4
Below - ASOS DESIGN party socks in glitter zebra design - £4
Need some more sparkle in your life? - Read Menswear Trends Daytime Sequins
Need more inspiration? See Best Dressed Chic Geek Jeff Goldblum rocking party season
Welcome the new season with a wardrobe refresh and update your basics with Joules' new menswear collection. TheChicGeek picks the 5 pieces you need to see you through the next fews months and how to wear them:
1. The Rugby Shirt
Strangely, thanks to footballer, David Beckham, the rugby shirt has seen a return. Perfect for our new dressed-down smart, the collar and long sleeves give it a formality while the sports origin makes it an easy dressing option.
2. The Solid Boot
As British as puddles and puddings, the sturdy boot is a hardwearing and trusted addition to your A/W wardrobe. Crafted from tan-coloured leather, the classic broguing and contrasting natural sole follows the tradition of the best British boots.
Wear with dark blue jeans either turned up to show off the full boot or over the top.
Left - Barnes Lace-Up Boots - £110
3. The Sloppy Joe
Perfect for those Sundays vegging out, waiting for the roast to cook, this Sloppy Joe hoodie will become your sofa-surfing favourite.
The incredibly soft cotton mix sweatshirt has a cross-over hooded neck and a front kangaroo pocket.
Go for a size larger and wear oversized.
4. The Coloured Trouser
This pair of cotton jeans-style trousers certainly cuts the mustard in this bold hue. Slim, but not too tight you can roll the hem or leave them au naturel. If anybody asks they’re ‘Crème anglaise’!
Pair with a shirt for something more formal and a knit for lazier days.
5. The Final Touch
With the Glorious Twelfth just around the corner, our attention turns to the great outdoors and its wildlife. These intarsia stag socks are perfect to get you out of your style rut - pardon the pun! - and are made with bamboo which makes them hypoallergenic and thermo-regulating.
These would add personality to a suit or are perfect for those country walks and will add some colour to your sock drawer.
To call it a recession is maybe a little extreme, but let’s call it a contraction. Menswear is struggling. Some are mouthing the word #brexit but this was coming way before that and affecting international markets too, most notably America.
Like everything that goes in cycles, you have your ups and you have your downs. We’re definitely in a down cycle as brands merge their men’s and women’s and reduce the amount of labels within their brands.
Left - Inside menswear is screaming
Many are private companies so they don’t disclose profits, but when you have menswear giants like Armani and Ralph Lauren losing labels - Collezioni and Armani Jeans in the case of Armani and store closures - in the case of Ralph Lauren - then things are clearly unsustainable.
Why is this happening? The first big answer is a saturated market. Do we need much more ‘stuff’? When Ikea’s head of sustainability, Steve Howard, said we’d reached “peak stuff”, he hit the nail on the head. We’ve seen expansion online and offline and our wardrobes are bursting with clothes at every price point.
Designer fashion isn’t coming up with many new ideas and this has lead to the high-street bringing the new ideas and offering improved quality that many men are happy with. I think companies like ASOS are doing well because people are trading down to cheaper and more fun fashion and don't really wear it long enough to care about the quality.
Brands like Topman have got more and more expensive and are not reactive enough to trends and the latest gimmicks and fashions. They’ve believed in their own ‘cool’ which is dangerous for any brand. Arcadia, Topman’s parent company, has seen many high profile departures lately. Craig McGregor left his role as retail director at Topshop/Topman, after eight years, and Topshop/Topman global commercial director Matt Brewster is leaving the company. Wesley Taylor left his role as managing director of Burton and Yasmin Yusuf left as creative director of Miss Selfridge, both after more than 10 years at the business. Which all suggests the epic growth Arcadia has experienced over the last few decades has now ground to a halt. They are no longer the darling of the British high-street.
Another reason for the men’s downturn is competition is fierce and this had lead to a discount environment. People know they can wait for the sale or search the internet for a discount code. This makes margins smaller for companies which then need to sell even larger volumes. We’ve also seen growth in companies like TK Maxx that offer people the brands they want, but with heavy discounts.
Fashion has changed too. It’s very sportswear/dress down driven. These are cheap or old clothes. Looking ‘expensive’ has gone out of fashion. Brands like Balenciaga and Gosha Rubchinskiy have pioneered this style of fugly fashion and while not cheap they have prices that are more realistic and attainable.
Millennials are all about ‘experiences’ and are less materialistic, or so we’re are told. All those selfies tell a different story, but I think they want to eat out and wear something new, which ultimately means spending less. This big group of young consumers is squeezed by rents, student loans and low wages and this isn’t going to change for the foreseeable future.
In the Evening Standard on Monday, Net-a-Porter/Mr Porter boss, Alison Loehnis, said when they measured “zeitgeist buying” in the Mr Porter team they discovered the number one item was socks. “Followed by Ray-Bans and trainers.” Socks?!! Now, that is worrying. Unless Mr Porter is selling hundreds of millions of dollars worth of socks, which I doubt, then it’s a signifier of the market. It’s too expensive and they are the cheapest things they sell. It’s also one of the main gifting items and something you don’t need to try on.
Online is still only 10% of the retail market so has huge potential, but that still means 9 in every 10 pounds is spent on the high street.
Net-a-Porter/Mr Porter call their top customers ‘EIPs’, (EXTREMELY IMPORTANT PERSON) and these EIPs are the two per cent of customers who account for 40 per cent of NAP revenue. It’s dangerous to have all your eggs in a few baskets, particularly a fickle customer which many others are chasing. They’re now offering a service where the driver waits while these EIPs try things on. It’s a gimmick, but at least it shows they’re trying. These EIPS are the people shopping in Selfridges and Harrods too, while the rest of us have seen our wage packets shrink or not go as far and designer prices continue to rise. #Brexit will make imports to the UK more expensive, temporarily, but fashion will just find somewhere cheaper to make it, but it’s true the weakest wont survive this price hike or margin cut.
Brands have been trimming the fat over the last few years and many are down to the bare bones. The recent christmas was good for retailers and I think that kept many afloat, for now.
Jaeger just announced its bankruptcy. I don’t think there’s much hope for it to survive as it is, but it’ll become a brand within Edinburgh Woollen Mill or the like. It’s the sign of the times and also the cycle of brands. There are times when a brand runs its course and no matter how much investment or time, it’s just time to let it go.
Okay, enough doom and gloom. On a positive note from a down you have an up and when a gap appears something new will come into fill it. But, our addiction to cheap clothes isn’t going anywhere which will make it very difficult for new, smaller brands or labels to compete. I think short term we’ll see more closures and less choice or a choice masked by the fact it’s a sub brand from a big retailer. H&M is just about to launch Arket.
One thing is for sure, fashion is unpredictable and that’s why I love it.
The fashion business likes a ‘category’. The more categories the more product and the more money, hopefully. If only it was that easy.
Designers and brands like to enter a category, be it jeans, underwear or sunglasses, usually partnering with a manufacturing expert in that field, and expand their businesses one category at a time. Take Tom Ford for example, he is just about to go into underwear after mastering jeans, sunglasses, beauty and trainers, in no particular order.
Left - N/A Necessary Anywhere socks available at Oki-Ni & Harvey Nichols
Underwear is one of the biggest money spinners for brands. People will pay a premium for somebody else’s name on their waistband - not really sure why - and entire brands like Calvin Klein and Versace are built on their underwear categories. They can charge a premium for something that is cheap to make.
And while the underwear category has matured into a reliable cash cow for many, the sock business seems so much trickier. There aren’t many designers or brands who have owned the category. With the exception of Paul Smith, designers produce the odd sock for collections, but don’t fully enter or develop the category. It wasn't that long ago that Burberry pulled out of the category and they make everything.
It’s interesting how people are willing to spend on underwear, but not on socks. We do have quality sock brands such as the German Falke and the British Panterella and Corgi, but there seems to be a ceiling on the pricing. People think socks should be cheap and when brands like Vetements and Gucci do socks at high prices - think nearing three figures - they seem like one of the most frivolouss purchases you can make and are usually a one-off show piece rather than entering the category.
The branded sock market seems to fall into two categories: sports and colourful office-type socks. There’s definitely a gap for something in between. So, it was at the recent CIFF fashion trade show in Copenhagen that I found N/A from New York.
When I searched ’N/A New York’ I got plenty of Narcotics Anonymous meetings, but it actually stands for ‘Necessary Anywhere’ and is influenced by the ‘everyday grind’. To the British that's walking (thought Americans didn't do that anyway!). They believe it’s vital to get up every day with the aspiration to move ourselves forward.
Founded in 2015 by Nick Lewis with six socks, these premium knit socks marry innovative textures with classic colours and patterns. When people pay for socks they usually go for something colourful and playful, N/A seems to have produced a cool sock which marries sports and fashion. They’re about £15, which, while more than your average three pack, aren’t extortionate. They fit somewhere between your smart socks and your sports socks and could, potentially, signal a new category within this difficult category.