Displaying items by tag: Sebago

Wednesday, 26 August 2020 15:27

AW20 Menswear Seasonal Round Up

menswear seasonal fashion round up nobis martin parka

You know it’s been a crazy year when you’re over excited about booking a short trip to North Wales. Yes, we all know, now, that it’s the little things that make life great, but, whether your staycationing or not, you’ll need some new clothes to embrace the great outdoors and the change in weather.

Here is a preview of the new season:

Brave the outdoor elements in style with the Nobis Martin Parka. The Martin is an easy wardrobe staple with its versatile yet functional design. Featuring a removable down filled hood, the custom Nobis quilted lining and touch of camo.

Left - Nobis - Martin Men's Hooded Parka - £895

menswear seasonal fashion round up lee jeans eagle sweatshirt

Party like it’s 1889! Wear your adventure on your sleeve with Lee Jeans' Eagle Sweatshirt. Made with unbrushed fleece, the wash resembles a much-loved vintage piece that's been a little bleached in the sun or been through the wash multiple times.

Right - Lee Jeans - Eagle Sweatshirt In Washed Black - £49

menswear seasonal fashion round up sebago Millerain boat shoes

Created to welcome the colder seasons, these sturdy mocs. were born combining the classy comfort of an iconic boat shoe vamp and upper with the endurance of a thick honey gum commando sole that grants weather-resistance and improves stability and traction with stylish forest green waterproof Millerain fabric.

Above - Sebago - Ranger Waxy Millerain - £135 

menswear seasonal fashion round up Burlington socks

Look like you've just stepped out of Wes Anderson's Moonrise Kingdom with Burlington's new argyle patterned melange socks. Made from virgin wool with a thick pattern weave, Burlington is made for comfort and is ideal for the modern explorer.

Right - Burlington - Melange Edinburgh Men Socks - £14

 

Published in Fashion
Thursday, 16 January 2020 22:28

ChicGeek Comment Pitti The K-Way Way

Pitti Uomo K Way showOn a chilly January Florentine night besides the swollen river Arno, the modernist Palazzo della Borsa played host to the first ever K-Way catwalk show. Known for it colourful and affordable rainwear and its signature yellow-orange-blue striped taping, this was K-Way’s way of celebrating the revamp of the brand and a sort of anniversary for them. (The brand was founded in 1965)

Left - The Classic pac-a-mac - K-Way's first catwalk show - Pitti Uomo 97 Jan. 2020

While many think of Pitti Uomo as a place for peacocks to pose by the curved pebbled concrete and classic made-in-Italy tailoring, the real money is being made by brands that offer mass appeal and big margins. This is aspirational, usually, made-in-China fashion, that has multiple variations on the same product. The consumer feels like and is happy that they have a lot of choice, while the brand’s core is simplified and strengthens the idea of ‘owning’ a category. Customers are clear on what they do, yet want to know what the new variations or collaborations are for each season. They are happy to have multiples of the same styles and shapes and have the same things as everybody else. It’s like joining a club.

It was founder Leon Claude Duhamel’s decision to brand the lightweight, nylon pac-a-mac that gave birth to K-Way after seeing people struggling in the rain through the streets of 1960s Paris.

Pitti Uomo K Way show

At the Florence show, both Duhamel, and the Italian Boglione family, which now owns it, were present after a collection featuring youthful and fashion-lead rainwear. Italian influencers in Coyote-lined K-Ways watched as every variable of a K-Way was sent down the catwalk. These weren’t the pac-a-mac types of old, though it will sell plenty of those, but more the limited runs of fashion product with the K-Way DNA centre stage, even if it was taped prominently to the models’ flies.

The Bogliones - who also own Petersham Nurseries in Richmond - own K-Way as part of their BasicNet business. This Italian sportswear group owns Kappa, Robe di Kappa, Superga, and, recently bought Sebago from Wolverine. The group produced consolidated revenue growth of 14.7% in the 2018 financial year. In the first three months, Q1 2019, revenue was €74.6 million, a 38.9% increase driven by the recent acquisition of Sport Finance, the group’s distributor in France, UK and Spain. 

Right - More directional K-Way for AW20

BasicNet saw strong 2018 growth globally; USA revenue increased by 36%, Europe 13.4%, Asia-Oceania 17.1% and Middle East and Africa 56.3%.

The founder of BasicNet, Marco Boglione, was only 20 when he was invited to join the company Maglificio Calzificio Torinese (MCT). MCT specialised in hosiery and underwear until seeing the potential of designer jeans during the 1970s boom and came up with ‘Jesus Jeans’. 

Marco applied himself to the sportswear side of the company and was part of the nascent industry of sponsoring athletes with branded product. Under the Kappa brand they sponsored American Carl Lewis as well as football teams such as Juventus, AC Milan and Barcelona.

Marco left MCT to start a company making football merchandise, but when MCT started to struggle he, along with his brothers, bought it out of receivership and created BasicNet in 1995. Since then it has been acquiring brands with K-Way having been acquired in 2004.

K-Way’s signature ‘Le Vrai Claude 3.0’ jacket is £75. Made in China of a simple, lightweight pac-a-mac material, the margins must be huge. Success breeds success and dominance in this sector of mid-priced branded sportswear. You can sell huge volumes and retailers like the ease of brands being clear on what they do. It’s also a fun and colourful product. The same could be said for brands such Crocs, Eastpak, Herschel and Sebago. Lots of colours and finishes in the same consistent, known and liked styles.

While many new fashion brands aim for ‘luxury’, it is too dominated by the three main groups - LVMH, Kering, Richemont - who will only increase their muscle and monopolies. The volumes are too small to grow quickly and too much money is tied up in less product. The ideal is to scale quickly and this is what BasicNet has cleverly done with its brands. It’s tapped into the desire for brands at a price people are happy to pay while making good profits.

Pitti Uomo K Way show Colorful Standard

While without the overt branding, a newish brand trying this idea of lots of colours with simplicity in styles is Colorful Standard. Made in Portugal, it recently opened a store with Oi Polloi in London. Founded by Danish entrepreneur, Tue Deleuran, in 2017, it is now sold by 500 retailers across Europe with stores in Paris and Zurich.

Colorful Standard organic T-shirts retail at €30 and the sweatshirts are between €60 and €80 in a rainbow of colours. Made in Portugal in a factory Deleuran bought in 2008, he also produces private label for many luxury brands.

Left - Colorful Standard for quality organic basics in lots of colours 

Expanding, new Colourful Standard categories for AW20 include boxer briefs, socks and Oxford shirts. By having the illusion of lots of choice it entices the consumer to be happy to add to their 'collection'. It also becomes a go-to when the product is good and people are satisfied. Asking people to pay 4 times the prices of Uniqlo with feel good extras of organic cotton and charitable associations seems to be working. It looks Helvetica familiar and fills the American Apparel gap or that once held by the likes of GAP.

What these two examples illustrate is the opportunities in this mid-priced market. Healthy margins in large volumes is the dream for any fashion business. Despite the naysayers, people will still pay for product they like, it just needs to be good. Oh, and colourful!

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Published in Fashion
Monday, 30 May 2016 10:34

#OOTD 81 White Out Blue

ootd white menswear chic geekTrue blue, TheChicGeek uses bold aquas and sky blues to create pops of colour on a clean and fresh base of white. Never one to blend into the background, TheChicGeek stands out amongst the background of brilliant white chalk by mixing the primary shades of blue. How big, how blue, how beautiful!

Get involved #WhiteOut 

Credits - Shoes - Blue Sebago Docksides Ariaprene, White Jeans  G-Star RAW, Bomber Jacket - Villain, Jean Jacket - GAP, Watch - Nixon, Bum-Bag - UTC100, Bag - UTC00, Shirt - Topman, Blue Neckerchief With Piping - Thomas Pink, Blue Neckerchief - John Lewis, Blue Fragrance - Marc Jacobs ‘Rain’, Fragrance - Miller Harris Étui Noir

Shot by Robin Forster on Olympus PEN

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Published in Outfit of the Day
Monday, 16 May 2016 10:13

#OOTD 79 White Out Red

ootd menswear white suit seersuckerRed means danger and while TheChicGeek perilously hovers off the cliff he looks as cool as a cucumber in his white seersucker suit. Roll the trousers, push the arms back and something, which was quite formal, now, has a hot weather coolness to it.

If you find yourself stuck between a rock and a hard place, quite literally like TheChicGeek, then make sure you always look your best! 

Get involved #WhiteOut 

Credits - Shoes - Red Sebago Docksides Ariaprene, White Seersucker Suit - Topman, Hat - John Lewis, Neckerchief - John Lewis, Watch - Triwa, T-Shirt - American Apparel, ‘Brow Gelcomb’ - Tom Ford, ‘Exfoliating Energy Scrub’ - Tom Ford, ’Klang’ Headphones - Sudio.

Shot by Robin Forster on Olympus PEN

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Published in Outfit of the Day
Monday, 09 May 2016 10:46

#OOTD 78 White Out Green

summer white menswear chic geek style iconTheChicGeek uses the freshness of green to add bold accents on a base of white in this OOTD. From the quilted gilet to the rucksack to the neoprene boat shoes, deep forest green in men's accessories look great in both the city and at the coast. 

Who said Summer whites were just for tennis or cricket? Take a trip to the coast and feel those elements. As TheChicGeek can testify, it rocks!

How do you wear you Summer whites? Get involved #WhiteOut 

Shoes - Green Sebago Docksides® Ariaprene, T-Shirt - GAP, Rucksack - Eastpak, Gilet - Puffa, Shorts - Energie, Jean Jacket - Replay, Watch - D1, Body Wash - Frederic Malle ‘Cologne Indélébile’, Headphones - Urban Ears, Scarf - Scott Fraser Collection, Sunglasses - Guess

Shot by Robin Forster on Olympus PEN

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Published in Outfit of the Day
Wednesday, 04 May 2016 10:05

#OOTD 77 White Out Navy

white menswear chic geek ootdNothing is as classically masculine and maritime as the colour combination of navy and white. Not one to flinch at a challenge, TheChicGeek decided to take the difficult route of getting to the top. Wearing sporty stripes, chalky whites and the new Sebago Docksides Ariaprenes, this style chameleon looks more like a rock lizard!

Get involved #WhiteOut

Shoes - Navy Sebago Docksides® Ariaprene from Sebago & Size?, Bag - Eastpak, Shorts - Hamilton & Hare, T-Shirt - GAP, Zip Top - Le Coq Sportif, Sweater - G-Star RAW Marc Newson, Blue Jacket - Pepe Jeans, Card Holder - Uri Minkoff, Watch - D1,  Neckerchief - Scott Fraser Collection, Sunglasses - Police, Spectacles - Guess, Grooming Tool - Philips 'One Blade', Thickening Conditioner & Hair Fibres - Mr by Jamie Stevens, Fragrance - Davidoff 'Horizon'.

Shot by Robin Forster on Olympus PEN 

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white menswear style chic geekWatch D1 Milano blue the chic geekthe chic geek white menswear cliffs fashionsebago navy docksides ariapreneblue mens sunglasses police ootdootd flatlay sebago docksides

Published in Outfit of the Day

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