Triumph Motorcycles Lifestyle has launched their third seasonal menswear collection for Spring/Summer 21 with a campaign set in the dystopian landscape of Dungeness, and featuring two award-winning custom Triumph motorcycles. The new Spring/Summer 21 collections design inspiration accesses the brands extensive archive, of well over a hundred years, to produce a rugged look with polished authentic moto detailing.
Discover an extensive range of moto-inspired tees, sweatshirts and short sleeve T-shirts, plus iconic jacket silhouettes in leather and waxed-cotton that combine authentic detailing with contemporary craftmanship, and, selvedge jeans made from the finest raw denim. The aesthetic of the range is distinctly modern, but deep rooted in moto culture - reflected in the Horeston shirt’s tiger and rose motifs, while the Illston and Ashby tees create bold twists on the iconic Triumph logo. Alongside these new additions, Triumph Lifestyle have created a series of new colourways in the iconic Ignition Coil Tee and Radial Crew Sweats. Military influence is also apparent across the range with sun bleached khaki and a subtle use of camo mixed with the heritage styling of the 50’s flat track era.
Prices range from £25 - £600
The Triumph SS21 collection is available from www.triumphmotorcycles.co.uk/ shop/lifestyle
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Drawing inspiration from 100 years of British history, engineering and culture, Triumph Lifestyle, is a new menswear brand providing clothing for those 'who appreciate quality of craftsmanship and iconic classics’.
A premium ‘moto -inspired’ clothing brand brought to you by the legendary Triumph Motorcycles, the new Autumn/Winter 20 collection, its second, offers a mix of reimagined wardrobe staples produced in the finest fabrics.
The collection combines iconic styles, incorporating staple vintage details from the original Triumph Motorcycle archives, such as original biker Talon zips and D pocket jackets.
This season features a selection of premium cotton jersey and tees starting with hand drawn designs inspired by the Triumph Motorcycles archives based on a 1950s Triumph Motorcycles instruction manual and moto track racing to include slub yarns, textural weaves, heavy twill and retro piques.
Left & Below - Triumph Lifestyle - Prices range from £25 - £650
TheChicGeek says, “When motoring brands move into clothing or ‘lifestyle’ it can often go either way. I saw this at a Berlin menswear trade show in January and I was instantly impressed by the quality. The prices aren’t cheap - it’s obviously chasing the Belstaff customer - but, neither is it crazy. Being privately owned, Triumph clearly want to do justice to the brand in this new enterprise and this looks like it has had careful thought and curation rather than just lazily sticking the name onto everything. *looks at Ferrari*
Moto-wear is very popular with an older, but want-to-look-younger-for-longer demographic of men and they have money to spend. While not groundbreaking, these are the types of clothes many guys want to wear and invest in."
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