Why should the shirt have all the fun? This is the question the jean is asking this season. A new label on the radar is Casablanca. Designed in Paris and made in Casablanca, it’s a bright and creative contemporary brand bestowed with the rich dual heritage of Casablanca’s French-Moroccan founder, Charaf Tajer. (He was previously associated co-founder of Parisian label Pigalle and is also a collaborator of Mr Virgil Abloh).
His tongue-in-cheek and playful aesthetic, and not so silly prices, makes this a brand to have fun with. This print has something of the sunshine Hockney/Luke Edward Hall vibes about and I love it. Wear these with everything!
Not to be confused with the shoe brand, Casablanca 1942 - Read more here
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September is a month when you want to squeeze out the last rays of sunshine. Whether that’s a late holiday, or the hope of an Indian Summer, we’re not quite ready yet to pack away all our warm weather gear.
Left - Marrakshi Life - Pinstriped Cotton-Blend Shirt - £260 from matchesfashion.com
One brand which specialises in a floaty, 40 degree fantasy of Summer is Marrakshi Life. They were invited to the recent Barcelona Fashion Week and the use of colour and oversized shapes piqued my interest.
Launched in 2013 by New York photographer Randall Bachner, Marrakshi Life uses the local skills of Moroccans to give us that romantic Getty fantasy of North Africa.
The brand says they are “using the skill of traditional Morrocan weaving practices and a desire to take this sartorial heritage forward, Marrakshi Life uses ancient techniques to create clothing that is authentic yet with a fashion-forward urban twist.”
Bachner is committed to supporting responsible manufacturing via sustainable, low impact production methods. He describes his atelier in Marrakech as a community rather than a factory. Visitors to Marrakshi Life can experience the family feel whilst viewing the whole process from textile creation to finished design.
Right - Marrakshi Life - French X-Long Cuff Shirt - $323
Always wanted to visit Marrakech? See what happened when TheChicGeek visited the YSL museum there - here
When I started in this business summer shoe options consisted of cheap flimsy flip-flops or jelly-sandals for those pebbled British beaches. There was little or no choice and there certainly wasn’t any style - even though jelly sandals are kind of bad cool ATM FYI!
Anyway, let me introduce ‘CASABLANCA 1942’ who are making some of the nicest and most beautifully crafted hot weather shoes I’ve seen. Started in May 2014 by Gabriela Ligenza, and inspired by the classic film and the year it was released, the shtick is raffia.
Left - Cesare
The uppers are made from breathable natural raffia woven in Mogador, Morocco, and then construction takes place in Italy using the finest sustainable leather from French and Italian tanneries.
Right - The raffia comes from the raffia palm tree in Madagascar
The raffia fiber is obtained from the raffia palm tree, commonly found in Madagascar. The leaves of this little tree are cut into parallel lines resulting in the long fibers used in the weaving of the shoes. Unlike straw, raffia is stronger, hard-wearing and will mould to the feet when worn.
Polish-born Gabriela trained as an architect and interior designer at Fine Art Academy in Warsaw. She also designed hats before this venture. Based between London and her design studio south of Florence, Italy, she travels extensively for her inspirations and research. Gabriela has collaborated for the last 20 years with leading accessories and shoe designers for global brands like Salvatore Ferragamo, Bottega Veneta, Prada, Martin Margiela, Missoni, Paul Smith and Stella McCartney to develop hand woven raffia shoes produced using entirely traditional hand weaving techniques, but combining the craft with Italian know how and quality materials.
The idea for Casablanca 1942 was conceived whilst sitting on a beach under the stars watching the film, Casablanca, with the background sound of the Atlantic and thinking “what would Rick wear in this intense and sweltering city?”
Each pair takes at least a day to make so the shoes are made in limited editions. After all, "true luxury should be not about the price, but in the uniqueness of the product," she says.
Left - Lace Up Trainers £260
Gabriela believes that helping local cooperatives to incorporate external developments and training improves the marketability of the local skills and products, respecting its identity, distinctiveness and preserving sustainability on a grass roots level.
Gabriela says the shoe styles are inspired by “trying to design the perfect summer shoe for my husband so he can get inspired to go on holidays more!”
There are a few thing to know to get the best out of your pair. You may find that the shoes are a bit tight when you wear them the first time, but they will soon give as they moulds to your feet. You might want to wear them with socks for the first time for your own comfort, but they are designed to be worn bare foot in very hot weather.
Right - Woven Loafers - £228
If you feel that it rubs a bit too much on a certain area, it is recommended that you apply a wet cloth on this part of the shoe while it is on your foot, in order for the raffia to mould to your foot more quickly.
Raffia, being a natural fiber, will feel very comfortable without socks as the fiber will keep your feet fresh and naturally ventilated. As they become yours, “they are even more special even when they start wearing in and fraying a bit,” says Gabriela.
These are really elegant and artisanal summer shoes and I don't think the photographs do them enough justice after seeing them in person at the recent Pitti Uomo show in Florence.
Available at Harrods in the UK