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Tag: John Lewis

Comment: Baked Goods: The New Luxury Entry Product

Gucci Osteria’s panettone tin Once the luxury goods industry’s entry level products, today, consumers are balking at the price of perfumes and sunglasses with some premium brands even touching four figures. In the US, beauty retailer, Sephora has taken to locking up its fragrance section due to rampant shoplifting. A luxury downturn and cost-of-living pressures has made many people rethink these purchases and some are looking for something less pricey, but still with that all important name and branded packaging, especially during gifting season. Baked goods and other edible treats are now the entry products from the world’s biggest luxury brands. Brands like Dolce & Gabbana, Gucci and Prada, through its Marchesi 1824 brand, are all pushing panettones, balsamic vinegars...

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Comment Happy Snapper: The Anti-AI Future Is Unpredictable

The biggest annual date in the Christmas marketing calendar, the new John Lewis advert was unveiled to great fanfare earlier this month. The story is about a young boy excitingly planting a seed to grow a Christmas tree and instead finds himself confronted with a giant Venus flytrap. The unruly carnivorous plant doesn’t fit the traditional tree stereotype held by the family and is relegated to the garden. It soon becomes cherished thanks to it spitting out a collection of tailored gifts all to the sound track of original song ‘Festa’ sung by Italian Andrea Bocelli. More big shop of horrors than Little Shop of Horrors, recently, John Lewis needed something to capture the public’s imagination and get the tills ringing. The advert seems to be a hit and garnered 240 pieces of...

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