We all love a Birkenstock, that goes without saying, but they’re as ubiquitous as a Kardashian. So, if you want a comfy sandal that nobody is wearing - just yet... - let me introduce you to Magnafied.
Spied at Pitti Uomo in January, this year, these babies are Danish made with a contoured bio-cork footbeded sandal and are as bold as they are comfortable.
Some of the uppers are made from vintage or dead stock fabrics that they find in places like Los Angeles, East Germany, Denmark and Japan. They search, find, hand-pick and use these special fabrics to minimise pollution instead of making new fabrics and say this is a super sustainable way of doing things.
Every single pair is handmade and the unique fabrics can range from original Camouflage, Canvas Pendleton Woolen Mills, Cohen Mills Denim, Japanese dyed Indigo Cotton, CYC Canadian quality cotton knit, all made on legendary, skilled quality Mills from Europe, USA and Japan.
The Magnafied clogs are made-to-order. They start production immediately when you order to reduce unnecessary stock and eventually sale/waste.
Hawaii is the spiritual home of the tropical floral shirt, so, say ‘Aloha’ to Reyn Spooner.
Reynolds (Reyn) McCullough returned home to Catalina Island, California after serving in WWII. He was inspired to explore his natural connection to that easygoing Cali style, at first as a shop clerk at the local men’s shop, then as the owner of Reyn’s Men’s Wear, soon running six popular stores across the state.
Meanwhile, in 1956, Ruth Spooner had opened Spooner's of Waikiki and quickly built a reputation in Hawaii for manufacturing quality surf trunks working with just one sewing machine.
When Reyn opened his first shop in Honolulu, he didn’t sell Aloha shirts. The shirts being produced at the time just didn’t meet Reyn and Ruth’s standards for style and construction, and it wasn’t until after a local surfer showed Reyn an inside-out sewing method championed by locals, that the dream took shape.
Left - Deep Sea Jive Tailored Buttonfront - Black Onyx - £130
In 1962, McCullough teamed up with Ruth Spooner to ensure consistent quality and decided to merge the two company names to create Reyn Spooner in Honolulu. He then set up four sewing machines in the basement of his Ala Moana store to create ‘Aloha Apparel’.
Developed by founder, Reyn McCullough, Spooner KlothTM is a unique woven cloth made of cotton and spun poly that’s amazingly durable, wrinkly-free and breathable.
Reyn Spooner is now owned by ‘Aloha Brands’, representing a group of investors, led by Charlie Baxter and Dave Abrams.
The brand is available at Liberty of London and The Hip Store.
Right - Kainapu Rayon Camp Shirt - Crocodile - £160
Tie-dye is a trend that's always bubbling under, quite literally. At every price point, there's a bleed of colour for every fashion wanker. It's guaranteed to make you smile, and we could do with anything that does that right now. Darker tie-dye is more evening and formal, while full blown rainbow is more holiday and festival. Why don't you buy a kit online and have a go on some old white T-shirts? It's the perfect lockdown fashion activity.
For those who aren't sure - just yet! - go for a pair of tie-dye sports socks and rock with a pair of summer shorts and trainers.
See MORE - Tie Dye - Special TheChicGeek Meets Stain Shade - Read more HERE
BUY TheChicGeek's new book - FASHIONWANKERS - HERE
Left - Levi's - Tie Dye Trucker Jacket - £88 from Topman
Left - By Walid - Marek Tie-Dye Raw Silk Trousers - £560, Ally Tie Dye-Effect Silk Shirt - £555 from Matchesfashion.com
Left - FabLab FL004 Toy £9.99 from Amazon
Left - Crocs - £27.99
Left - Maison Scotch - £104.95
Below - iets frans - Yellow Tie-Dye Sweatshirt - £46 Urban Outfitters
I saw these this time last year at the Revolver Trade Show in Copenhagen, and I made a desired mental note to watch out for them. I clearly forgot… So again, I saw the same shirts just last week, at the same fair, and they still look just as good. It turns out they’re a best seller having already sold out in Liberty.
These thick towelling summer shirts are almost a shacket and perfect for straight out of the water. The OAS brand is named after the Swedish founder, Oliver Adam Sebastian, and was born as a result of his numerous trips to the family’s summer house in Barcelona.
These are currently sold out, but Oliver informs me they’re going to be delivered in October and you can register on the website to be notified.
It looks like we’re already planning summer 2020 or a maybe perfect excuse for a winter sun break?
Left - OAS - Banana Leaf Terry Shirt - €99.90
Below - OAS - Palmy Terry Shirt - €99.90
The horizontal striped camp collar shirt has become a staple of men’s summer wardrobes over the past few summers. It’s become a ‘Basic’ basic, if you know what I mean, but, honestly, they still look good.
I first met Scott Fraser of Scott Fraser Collection at the Goodwood Revival and he looked every bit the king of vintage he has become; sitting on his moped with his perfectly mid-century look. A stickler for the details, his own label is a fabulous collection of reproduced vintage inspired pieces and this shirt is no different.
Made from two newly-discovered 20-metre rolls of vintage fabric, perfectly wrapped and stored in the back of a mill, this ‘Lido collar’ includes two chest pockets, rear waist-band adjusters, v-split cuff details and mother-of-pearl buttons throughout. A Linen/cotton mix and made in London, the idea is to look like a walking sun-bleached deckchair this summer and this looks as good as anything made back when.
It wasn’t so long ago a ‘slider’ was something containing pulled pork and came in a mini brioche bun. Today, it’s one of the biggest categories in casual footwear.
It was our obsession with everything sportswear and retro that saw the return of Adidas’ ‘Adilette Slides’ which, arguably, started the whole mainstream trend. Teamed with white sports socks it became the default cool and comfortable warm weather shoe for fashionable geeks.
Slydes - 'Flint' AW18 - £25
Fast forward a couple of summers and ‘Sliders’ has become a footwear category in its own right. Much more ‘on-brand’ than flip-flops, luxury brands have piled into the market attracted by the volumes and margins. This is their cool entry shoe and shows no signs of going anywhere and will, no doubt, be one of their biggest selling footwear categories this year.
“I love how fashion works in mysterious ways and the pool slide is a great example - five years ago it would have been a faux-pas and, now, it’s a must have summer shoe, trending globally. Since this humble shoe’s luxury makeover, at the hands of brands such as Bottega Veneta, Gucci and Prada to name a few, it has grown in popularity becoming a style to not only wear on holiday, but in everyday city life too. It’s also been a great platform for brands embracing the logo mania trend to position their logo.” says David Morris, Senior Shoes Buyer at MR PORTER.
Ben Carr, Buyer at MATCHESFASHION.COM, says, “Sliders can be a great way to buy into a designer brand because of their competitive price point and with celebrities like A$AP Rocky and Justin Bieber often wearing these styles we’ve definitely noticed an uplift in their popularity.”
“Sliders and sandals have become one of our biggest growth areas, the biggest fashion houses have made it their focus on runways and within their collections. Prada champion the sandal and have reintroduced a range of sliders. The competitive price point enables increased accessibility for a wider audience.” says Carr.
Right - Balenciaga - Logo-debossed Leather Slides - £435 from matchesfashion.com
The slider is the cheapest shoe for many luxury brands. The margin on a pair of £435 Balenciaga logo-embossed leather slides would be significant. That’s an understatement, I know. Just imagine how many £225 sliders Gucci has sold this summer to the Love Island wannabes. This is big business.
On the more affordable spectrum, and founded in 2014, the footwear brand ‘Slydes’ specialises in, well, slides. Brand Owner, Juls Dawson, says, “Four years ago the founders spotted the trend as to was coming up over the horizon and jumped all over it. The rest, they say is history.”
He won’t reveal how many pairs of £16 sliders he is, now, selling, but says, “we can say sales are doubling year on year.”
Dawson highlights the versatility of the slider for its growth and popularity. “They are so versatile, worn from gym to pool and from beach to club, spanning not just most age groups and demographics, but the globe. They have been embraced across all genres of music, Influencers, clubbers, Millennials, keep fit fanatics, to name but a few,” he says.
The slider is part of the dominant sportswear trend and, of all the summer styles, the flip flop has probably taken the biggest hit from the slider. The slicker slider has managed to upstage the flimsy flip flop, which still looks somewhat underdressed, dirty and cheap.
“The flip flop, albeit a classic open toed sandal doesn’t have the scale of a slider. Limited to a narrow thong and a thin rubber outsole, where as the slider’s outsole can be raised, coloured, embellished and re-designed the upper of a slider. By its very definition, as long as you can slide you foot, it’s a slider, and, you can do pretty much anything with the silhouette.” says Dawson.
You also can’t wear flip flops with socks. So, what’s the future for the slider category?
“Every trend will reach a peak at some point, but Slydes have the capacity to move on and evolve as the uppers are like a blank canvas to add embellishment, print, texture, grahics, logos, materials…the possibilities are endless.” says Dawson.
“I think it will be less branded and graphic, moving into a more simple design. The rise of the logo focussed collections is down trending and we can see it already starting with footwear.” says Carr.
The slider looks set to become more subtle and lowkey. One brand introducing sliders for the first time is Grenson, which featured a couple of styles in their latest SS19 collection.
“I love looking at styles that are ‘on-trend’ and seeing if I can do a Grenson version, that makes sense. This was a challenge as most sliders are rubber with huge logos, but I found a way to do a leather version.” says Tim Little, Creative Director and Owner, Grenson.
“People needed a replacement for the flip flop for the summer, but also the ugly shoe trend made the slider the perfect choice. Added to that, of course, is comfort and convenience.” he says.
Explaining the attraction to many premium footwear brands, Little, says, “The flip flop is very basic and cheaply made, whereas the slider allows more opportunity to create a crafted version. I can’t see us doing a flip flop as there isn’t much that we can bring to the party.”
While the slider is still cool, it’s grown to a size which makes it bigger than a fashion trend. The slider category will continue to grow and become more permanent as more and more people buy and wear them. Attracted by the branding, comfort and the infinite designs and finishes, the slider category will continue to see more brands enter the market. Much like the designer trainer trend before it, we’ll see more brands put their own DNA onto this simple shoe and happily price it to match. Even Tom Ford has done a dressy velvet pair named ‘Churchill’.
Left - Tom Ford - Churchill Chain Trimmed Velvet Slides - £370 from MRPORTER.COM
David Morris, from MRPORTER says, “Slides have never been as relevant as they are now, especially as we’ve seen a shift in the market as men continue to embrace casualwear and sportswear as part of their everyday wardrobe. Luxury brands such as Prada and Balenciaga have seamlessly incorporated luxury slides into their collections giving credibility to the footwear style, so they are now an option to team with the ready-to-wear. This footwear category will continue to dominate over the summer seasons whilst this sportswear trend is still key.”
Right - Grenson's first sliders for SS19
It’s time to show chest - see also TheChicGeek’s obsession with silk shirts - here - and, so, we’ve seen the stealth rise of the camp collar shirt over the last couple of summers. What first arrived in classic Hawaiian styles and floral patterns has morphed into fashion shirts and smarter plain versions.
If you thought a camp shirt featured pink flamingoes, drank Pina Coladas and listened to ABBA, you’d be wrong. This is the shirt style of the summer and you need to get involved. It’ll continue over into summer 2019 too.
Also known as a Cuban, Cabin, Cabana, Bowling or Lounge shirt, it’s a square shaped, short-sleeved, simple placket shirt worn untucked. I’m not really sure where the camp bit is from the origins are from warmer climes and it suits a more relaxed yet dressed approach.
Left - Basic Rights - Short Sleeve Camp Collar Shirt Mustard - £99
Left - Neighbourhood - Camp-Collar Printed Voile Shirt - £185 from MRPORTER.COM
Below - Commas - Camp-Collar Cotton Short - £191 from matchesfashion.com
Left - Reiss - Haydon Cuban Collar Shirt - £85
Left - Orlebar Brown - Travis Towelling - £175
Below - Barena - Camp-Collar Mélange Linen-Blend Shirt - £215 from MRPORTER.COM
Left - Dunhill - Paisley Print Short-Sleeved Lounge Shirt - £250
Left - Gucci - Oxford Bowling Shirt With Patches - £700
Left - River Island - Green Stripe Short Sleeve Revere Shirt - £25
Left - Topman - Pink Sunset Short Sleeve Shirt - £30
Founded in Greece by Anastasios Anastasiou, over 30 years ago, Frezyderm is well-known for its paraben-free ingredients which are gentle enough for the most sensitive of skins and guaranteed to give complexions a radiant glow.
This transparent serum sunscreen glides on with a velvety feel which is non-oily and leaves no white marks. Also perfect for those suffering with acne or rosacea, this water resistant sunscreen blurs imperfections, absorbs sebum, has a matte finish and is available in 30 and 50 SPF.
Left - Frezyderm Sunscreen Velvet Face SPF 30 - £19.50
TheChicGeek says, “Meghan Markle is supposedly a fan of this. I’m still undecided on whether that’s a good thing!
First thoughts, the packaging is cool, if a bit overly packaged for only 50ml. It’s a container within a container, which looks, at first glance, like an overweight syringe. I’d try and design this to be more streamlined because you want something easy to put in a pocket or bag or take on holiday.
The branding of ‘Frezyderm’ is too small for you to take any notice of the name. I’d never heard of it before.
As for the product, you think it’s going to be another standard white suncream and out comes an almost clear and Royal Jelly-like gel that goes on oil-like, and, just when you think it could be too greasy, it dries to a matt and soft finish.
It’s really good. It’s light and not heavy at all. I tried the SPF 30, which is plenty for a standard daytime. If you’re out in the sun for a long period or on holiday, I would reapply every couple of hours because you sweat and just to be on the safe side.
If you’re one of those guys who doesn’t think it’s worth buying a separate sun product for your face, then think again. Sun damage is the most ageing to your face, so think of this like an anti-ageing product and don’t be stingy when applying it.”
Have you met Gym?! No, me neither! As we slide into summer look gym ready in classic sportswear items. Whether lounging around or actually doing something, heaven forbid, team with coloured lenses and a fun baseball cap for a cool geeky look.
Credits - Hat, T-Shirt, Jacket, Shorts - All Gymphlex, Chicken Legs - Model's Own, Shoes - Base London
You've probably got the idea - I've been banging on about them for months - that this season is all about vertical stripes.
Left - SS18 Marni, Balmain, Etudes
Every designer and brand worth their stripes showed multiple variations of them. There are many ways to wear the trend - matching and mixed. Clash, contrast or complement, the choice is yours!
Credits - Jacket - Scotch & Soda, Short-Sleeved Shirt - ASOS - Trousers - Scotch & Soda, Slip-Ons - Base London
TheChicGeek took Vertical Stripes to Marrakech, see more here