When Daniel Craig had his birth of Venus (more like Mars) moment, emerging from the sea fully hench, we all knew this sexualised image was the dawning of a new era of Bond.
That was 2006, and was many people’s first introduction to the first of his five Bond films, Casino Royale.
From Left - 2006 -2020
Fast forward to 2020, and, as Craig bows out of his dinner suited role, we get another undressed look thanks to British GQ.
Now, 52, he looks just as toned and muscular as he did 14 years before. He looks good, but, there’s something of out of step and slightly dated about the image. While he hasn’t changed, men have.
The clean-cut, shaved, tanned and hairless body of 2006 looks almost immature for a man today. There’s a slight hairy treasure trail above his waistband, but it feels like he’s stuck in a Love Island-like time warp sponsored by Veet.
Like I’ve written before, (see below) men are hairy now. From Only Fans porn stars to Frida Kahlo, hairy is lazy and it looks great. I don’t know why, but it just looks right, and that’s the whole point about it looking and feeling contemporary.
Maybe Daniel Craig is naturally hairless and that’s totally cool, but if he’s not, then it’s time for the natural Craig to step out of the water.
Right - We've had a hairy Bond before - Sean Connery
ChicGeek Comment Love Island Men’s Body Hair Polarisation
ChicGeek Comment PrEPpy Style
BUY TheChicGeek's new book - FASHIONWANKERS - HERE
Tom Ford is a clever man. Starting with two of the highest margins categories in fashion - eyewear & beauty - he founded his eponymous company. Fast forward 13 years and he’s developed money-maker after money-maker. Suits, followed by trainers and then jeans, all added to his ballooning business.
Left - Tom Ford debuted his new underwear range during his February AW18 catwalk show in New York
The last big fashion category untouched by the Texan’s magic was underwear. But, no more.
What debuted in his show in February catwalk show in New York was a bit underwhelming. Think Yeezy uncooked sausage coloured trunks; a world away from the sexy, see-through briefs Ford produced when at the helm of Gucci. Calvin Klein could still sleep easy at night, or so I thought. But, looking at the news from British GQ, it looks like they’re more standard tighty-whities, albeit with a velvet waistband. They’re also cheaper than I thought at £55. (I know, it's still a lot for a pair of white pants).
For a man who famously dresses commando, the big question is, will be practise what he preaches?
Below - Briefs by Tom Ford - £55