Now it is out of bounds, it is the perfect time to celebrate the traditional pub. Welsh designer, Adam Jones’ presentation for his SS20 collection at LFWM in June was a confection of beer mats, beer towels and everything associated with your local boozer. It’s one part tacky, two parts nostalgia. I’m surprised his old enough (28) to remember beer towels at the bar soaking up the excess lager or bitter.
Anyway, I’m loving these beer towel tank tops, particularly the Tetley Bitter. They’re fun, a bit retro and obviously up-recycled.
His stockist is 50m at Eccleston Yards, a short walk from Victoria Station in London.
This is the perfect time to support young British designers and he has a super cool Newcastle Brown Ale scarf for only £60. A steal.
Right - Adam Jones - Gold Cross Beer Towel Vest - £190
BUY TheChicGeek's new book - FASHIONWANKERS - HERE