If you haven’t heard of American grooming brand, Malin+Goetz, before, where have you been? I remember first seeing their products when I started TheChicGeek. That was over 7 years ago and, now, they are opening two stores in London simultaneously: one on Upper Street in Islington and the other on Covent Garden’s Monmouth Street.
Left - Malin+Goetz's new Islington store. Open now
The brand was founded by Matthew Malin and Andrew Goetz 12 years ago in New York’s Chelsea neighbourhood. Over the years, their award winning formulations and iconic packaging have expanded along with their growing portfolio of stores in New York and Los Angeles.
Malin+Goetz products have become synonymous with healthy skin. Every product has been formulated with trusted natural ingredients along with performance focused tech- nologies to deliver exceptional results in the most gentle way – even for the most sensitive skin.
Right - Wake up with zest! Malin+Goetz Bergamot Body Wash - £17
Now, Malin+Goetz open their first London flagships (as well as their first UK e-commerce site www.malinandgoetz.co.uk). Each London shop has its own distinct architectural design. The local firm, Jonathan Tuckey Design has produced two concepts. Islington is in a late Victorian building and features a dynamic shelving grid fabricated from cedar plywood that undulates from horizontal shelving to covering ceiling. A new shop front incorporates a period curved glass entryway, and a stunning green fascia and shop front and also includes an antique apothecary counter from the late 19th Century.
The Monmouth Street’s shop front is imagined as a large scale retail television. Almost becoming a kinetic diorama from the street, you enter the shop from a velvet lined tunnel to discover an elegant dashed shelving system of compressed dark paper supported by dowels on a birch plywood wall. The ceiling is fabricated from seamless reflective material that continues to enhance the concept of retail theatre.
Malin+Goetz Stores - 146 Upper Street, Islington, 6 Monmouth Street, Covent Garden
Left - Malin+Goetz also do candles. Malin+Goetz Tobacco Candle - £37
WIN - Competition!
Look out for the Malin+Goetz stencils appearing on a street near you. If you spot one, take a picture and post it to Instagram using the hashtag #MGUK and tagging @malinandgoetz and you may be chosen to go in store and collect an exclusive Malin+Goetz prize. Good luck!
Right - Don't look up! Look for the Malin+Goetz stencils on the street