The new electric toothbrush from Bruzzoni’s ‘Wall Street’ collection combines minimalist Italian design with cutting edge Swedish technology. The Bruzzoni electric toothbrush has a luxurious soft leather-like feel and is comfortable to use, with a high speed oscillating brush head that keeps your teeth smooth and clean, and your mouth super fresh.
It comes in two stylish colour options – deep matt black trimmed with rose gold metal, or sleek white trimmed with silver metal. You also get a neat, matching metallic induction charger base.
The induction charger gives you 40 minutes’ cleaning time when the toothbrush is fully charged, which you can do from any USB port or your bathroom shaver socket. Plus, it has an easy to read battery indicator that gives you plenty of warning so you know exactly when you need to recharge..
TheChicGeek says, “When I was invited to try a Bruzzoni toothbrush I thought anything that challenges the duopoly of Braun Oral B and Philips Sonicare can only be a good thing. I was sent the black option with the rose cold touches.
Feeling all Gordon Gekko, it looks better in the pictures than in real and the ‘leather’ finish feels a bit ‘retro speaker finish’. I had been using a Philips Sonicare before this and you really notice the difference in head size. This is much bigger and doesn’t get to the back of the mouth as easy as the Philips. The round head action is soft and not ‘digger truck’ like the Oral B and sticks to the traditional 2 mins, 4 quadrant type clean.
I’m a fan of good looking products, but I feel this is a couple of designs away from where is needs to be in both practicality and finish. It just feels a bit basic, but it’s definitely in the right area.”
Left & Below - Bruzzoni - Wall Street Electronic Toothbrush - £120
Coach introduces a new fragrance for men. It is said to have a New York attitude and an American authenticity. Coach For Men starts with an energetic top note of crisp and effervescent green Nashi pear. A spicy burst of cardamom adds warmth, complexity and a subtle touch of sweetness. The scent ends with a textured base of vetiver—earthy, woody and green—layered with hints of suede and ambergris.
Left - One of the best bottles I've seen this year Coach For Men
TheChicGeek says, “In the battle for mainstream luxury - which is where all the money is BTW - Coach have a real energy right now. They feel like they are leading, rather than following, and have, finally, made Coach a recognised and desired brand in the UK and Europe.
This is their first men’s fragrance under their new license deal - they were previously with Esteé Lauder.
I really like the packaging: the ombré flacon and embossed logo with the name on the a leather tag is strong yet subtle branding. Even the textured calf-skin-like finish on the box is a nice touch.
The juice is commercial, but, that’s expected. The best bit is the dry down which soft and warm and without anything jarring or dominating.
The face is James Franco. I thought they would have chosen somebody a bit younger. Coach has been pushing a more collegiate, youthful feel and James Franco, pushing 40, is a bit done and has been used by other brands before. I personally think of Chloe Moretz and Brooklyn Beckham as Coach’s target image now: young and cool. But, this fragrance certainly works on its own."
Right - Too old for the new Coach? The Coach For Men face James Franco.
Coach For Men - Out 12th September 2017 40ml - 100ml - £29 - £62
It’s not gone Pete Tong, it’s gone Judge Jules! You don’t get more 90s than a pair of yellow lensed wraparound sunglasses.
I first saw these Gosha Rubchinskiy X Retrosuperfuture collaboration sunglasses at the CIFF tradeshow in Copenhagen in January. They were just about to be released. And, while they’ve sold out, the image stuck with me. There’s something disconcertingly bad about them, yet still fresh.
Style icons, the term used very loosely, such as Bono or Eyeball Paul spring to mind. I expect a lot of the sunglasses companies to start making similar styles for SS18. Lookout for bug-eye shapes and light coloured lenses.
Left - Gosha Rubchinskiy X Super by Retrosuperfuture - £200
Below - Gosha Rubchinskiy SS17
Below From Left - The wraparound Trinity of Judge Jules, Eyeball Paul & Bono
The modern way of shopping for something of quality often involves a little bit, but not too much - you can always ask TheChicGeek, of legwork to find the source. What I mean by this is, the majority of brands don’t make their own products. They use the ‘Private Label’ system of getting quality manufacturers to produce their goods. Often these manufacturers have their own in-house labels, producing products of the same quality without the designer mark up. While not cheap, you’re getting much better value for money.
One brand which fits this bill is the Spanish BIEL-LO. Carrying on a 25-year old tradition of expert craftsmanship, BIEL-LO produces fine quality knitted garments and accessories in the mountains of La Llacuna, Barcelona.
BIEL-LO constructs timeless pieces using small-scale production to provide you with their personal hallmark: each and every item has been made to delight and be cherished. The hand-finished garments are designed to ensure functionality and warmth, year after year.
Left & Right - BIEL-LO AW17
Currently stocked at Dover Street Market Tokyo and NYC, Tomorrowland, American Rag Cie, Merci, My Boon, the new AW17 collection is a collection of the must have earth colours and textured finishes like corduroy.
To be honest, these pictures don't do the clothes justice and it would be nice to see them in a UK stockist where you can see the quality for yourself. It’s also got that slightly eccentric edge and point of difference that you find around the Barcelona area.
Below - The BIEL-LO factory
The new Creme De La Mer Moisturizing Matte Lotion is said to defy the laws of moisture with nourishing hydration from the sea combined with unique mattifying technology to help soften away the appearance of age, shine and pores.
Their smallest moisture sphere ever is suspended in a buoyant gel layer to deliver nourishing hydration rapidly—with a fresh finish. A sea-sourced, micro-fine powder surrounds each gel capsule, creating a Mattifying Mesh Network that works intuitively to minimise shine for a beautifully balanced, refined looking complexion in even the hottest, most humid climates.
TheChicGeek says, “Creme De La Mer or La Mer, I’m not sure what it’s called anymore, has always been the pricey mainstream option. I’ve always found the original product, containing the famous ‘Miracle Broth’, a little rich for me, so was pleased to hear about this ‘Moisturizing Matte Lotion’.
I wanted this to be rich and nourishing while leaving a matt and non-shine finish, especially as the majority of men’s skins are thicker and oilier.
Unfortunately, while matt, I didn’t get the glow I was wanting or expecting. It just seemed to disappear and not have any lasting effect.”
Left - Creme De La Mer Moisturizing Matte Lotion - 50ml - £180
With collaborations as common as the cold it’s become hard to generate the excitement that those previous big reveals had. Swedish mega-retailer, H&M, has just announced, much later than usual BTW, their collaboration with British-based, Canadian designer, Erdem.
This is a coup for Erdem, as, apart from amongst fashion circles, few know the label and hardly any men, as they don’t do menswear. Known for long Valentino like dresses in intricate florals, it ticks the box nicely for H&M to do something Gucci-like and is a switch up from the previous year’s Kenzo collection.
This will clearly be riding the Gucci maximalist wave, but I’m hoping it’s more Laura Ashley/Liberty of London/House of Hackney men’s than a straight copy of Gucci. The patterned silk pyjama set seen in the video - below - looks very Gucci, but let’s hope there’s some freshness in the other pieces.
Erdem’s full name is Erdem Moralioglu and he's never designed menswear before. Here’s what he said about designing men’s, “I found it a real joy,” says Erdem. “It’s really about looking at a wardrobe of pieces, and focusing on the exact design details. There has to be an easiness to menswear, and a sense of reality. I’m so happy with it, and I think so many women are going to love the men’s collection too.”
The ideas behind the collection sounds like an eccentric, British mixed bag of references. “The collection reinterprets some of the codes that have defined my work over the past decade”, shares the designer. “It’s also inspired by much of my youth, from the English films, 90’s TV shows and music videos I grew up watching to memories of the style that defined members of my family. Taking from these inspirations I imagined a group of characters and friends off to the English countryside for the weekend. There’s a real play in the collection between something decidedly dressed-up and equally effortless”, he says.
I think this collection will have a niche market and maybe they won’t make the volumes or have the number of stores stocking it like in previous years. But, I’m actually excited about this one as this feels to be catering for the lovers of fashion rather than labels. Hits stores November 2nd.
Not all logos are created equal and one that is hot one minute, can quickly, for various reasons, become fashion deadly nightshade. Fashion goes through waves of logomania and then decides it's over, done that and goes subtle and that usually lasts about two minutes with most brands when they see sales falling.
Anyway, the hot logo for AW17 and SS18 is the full name running diagonally across. Think of a branded piece of tissue paper and you get the idea.
When Balenciaga relaunched under new designer Demna Gvasalia the website was given a tasteful tasteless makeover with the name 'Balenciaga Paris' running diagonally across. It then made its way onto clothes and accessories.
I'm not sure how long this is going to last, but, right now, it's cool.
Far Left - Bally SS18
Left - Palm Angels SS18
Below - Balenciaga SS18
Left - MSGM SS18
Below - Balenciaga - Intarsia Wool-Blend Scarf - £365 from MRPORTER.COM
Honey, I shrunk my wardrobe! One thing that struck me at the recent LFWM was how many guys were wearing clothes that were too small for them. Straining buttons on shirts and cardigans, and muffin tops above waistbands: we’re suppose to be the ones setting the examples and getting it right.
Left - Bursting at the seams! The Incredible Hulk doing want many shirts are trying to do
Men's fashion week brings out guys’ Sunday Best and they make that extra effort to set out their sartorial stall and make a statement. Worryingly, with many of these items being 'fitted', they don’t leave much leeway if you put on a bit of weight, haven’t got the body fat of a cucumber anymore, or your washing machine takes your clothes down a size or two.
The problem with fitted clothes is there is no cushion: they have to fit perfectly. Get a size too small or something shrinks in the wash and it’s a very fine line between fitted and too tight. It’s started to look a bit immature, especially when you add skinny lapels and trousers. It’s all a bit ‘prom’.
There’s no major rush to ditch skinny, but just don’t buy anymore. You’ll thank me. It’s going out the door with sleeve tattoos, neon-orange tans and arctic white teeth. This is a ChicGeek heads up.
Right - These need a warning sign. Do not buy these or anything that looks like these
The death of skinny has been coming for a while and we’ve had a few false starts, but it’s over. It’s time for loose, oversized and even ill-fitting. Who would have thunk it?!
The skinny look can be traced to various influences including Hedi Slimane’s original Dior Homme, Thom Browne’s shrunken asethetic and the trend for men to work out, look lean and show off their bodies. It’s been coming, growing and peaking over the last 20 years or so.
If you want new jeans, and you don’t want to go all out fashion 'Dad Jean' - see more here - then go for a loose, straight leg. Admittedly, jeans aren't currently that fashionable: they've been replaced by tracksuit bottoms and casual trousers. But, jeans always make a return and when they do, they won't be skinny.
As for all those other fitted items, we’ve all grown used to that puffed out chest feeling and the pull of the fitted shirt and it made us feel good, especially the admiring glances from others. But, it just doesn’t feel very fresh or modern anymore. It also doesn't feel very mature and it’s time to grow up. From Towie to Ex On The Beach to Love Island, skinny is being associated with one type of guy. And, while usually attractive, their clothes puts them all on show and leaves little to the imagination. The new look will be something more modest, sophisticated, more comfortable and, maybe, even something you can bend down in!
The Crystal Maze Jumpsuit
The all-in-one becomes a style adventure as the jumpsuit, finally, makes into men's wardrobes. Think of it as a cost saver, as you get a top and bottom in one.
From Left - Rochas, Prada, Prada, Lanvin,
Below - From Left - Ralph Lauren, Facetasm, Ami, Cerruti1881
The shirt is back! -you heard it here first - so that also means the collar is too. Wear it messy and open.
From Left - Prada, Marni, Wooyoungmi, Valentino
This trend followed on from London - here
Left - Prada
The Soviet Shoulder
Forget the Cold War, it's all about the cold shoulder for SS18. Think big and high. More hunched than hench!
From Left - Prada, Thom Browne, Rick Owens, Paul Smith
Below Left - Balenciaga, Wooyoungmi, Dries van Noten
Return of the Tie
We've seen the shirt - above - is back, so it only seems fitting that the neck tie makes a reappearance.
From Left - Marni, Marni, Kenzo, SSS World Corp
From Below - Paul Smith, Wooyoungmi, Fendi, Antonio Marras
The less it matches the better.
Left - Marni, Sacai
They make you taller & thinner? Where do I sign?!
Left - Marni, Balmain, Etudes, Haider Ackermann
Below Left - Paul Smith, Cerruti 1881, Ami
Long & loose. Just don't call it 'long-line'!
From Left - Thom Browne, Alexander McQueen, Dries van Noten, Officine Generale
Florals on Mephedrone!
Below - Kenzo, Ami, DSquared2
Long Short Sleeves
It's all part of the larger-than-life, oversized trend of trying to make your polo shirt sleeves touch your wrists.
From Left - Balenciaga, Balenciaga, DSquared2, MSGM, Neil Barrett
I recently went to Berlin, for their fashion week, which is dominated by two trade shows, Seek and Premium. I know Berlin is the city of the young hipster wanker and far from the bourgeois idea of fashion. Always has been. But, watching a young guy in adidas trackie bottoms, an old tour T-shirt tucked in and a fake looking GG monogrammed Gucci hat, it’s pretty clear that fashion, ATM, is looking like ‘cool crap’.
Pioneered here, but spreading: it’s about found, second-hand, vintage, charity and everything that is the opposite about looking expensive and ‘designery’.
Left 'Pensive Crap' at Seek in Berlin - Cap - J Crew, Sunglasses - Vintage Gucci, Top - Umbro
It’s been coming a while, and it’s something the fashion industry struggles with, because making something shiny and new is what they are used to. Plus, why buy something brand new when you want it to look old?
It’s about mass produced old items looking old. This isn’t the Gucci idea of decadent vintage. That’s over.
I know Italian brands have been doing ‘pre-distressed’ for donkey’s, and it’s always looked a bit crap. Ripped jeans, anybody? But, it was interesting to see brands, such as Pony and Valsport, doing options of trainers looking like you’ve been wearing them for months.
Right - Pony distressed for SS18
Even if you buy something new, you style it in a way which looks old and not cared about. Maybe that’s why we’re seeing collaborations such as Louis Vuitton and Supreme in order for these brands to look less expensive, even though the prices say something else.
Some brands only know how to do new and this is leading to people raiding wardrobes and rediscovering things they used to wear or asking parents for their old sportswear. Hoping they've hoarded it.
Menswear is really experimenting in this area and the worry of looking bad is over, as that’s really the point. It’s about looking like an America tourist from 1985 or a post-Soviet Russian, aping western brands, circa 1994.
Could be a hard sell, or no sell at all, and this certainly won’t help the struggling fashion industry.
Below - Valsport SS18 worn look, Never too old for Vetements SS18