Fiorucci Brewer Street Soho is back

Value and price are related, obviously. A high price can offer great value, and vice versa, but many designer brands are very far from this. See more here - Greedy Margins & Brand Blindness

Fiorucci Brewer Street Soho is back

We’re in an age where the arrogance of brands has caused many to push their prices up while lowering their quality. It’s not good enough. So, it was a nice surprise to go into the new Fiorucci store on London’s Brewer Street and see quality product at reasonable prices.

Left - Tired of shopping? Have a lie down

I’d been meaning to take a look since it opened in September. Now owned by Janie and Stephen Schaffer, who had founded the high street chain Knickerbox together in 1986, Fiorucci was one of the coolest fashion names of the 1970s. This is the first store in its rebirth.

Right - The spiral staircase up to the 1st floor in the Fiorucci store on London's Brewer Street

Founded by Elio Fiorucci in 1967, after being inspired by London’s Carnaby Street and King’s Road, the first Fiorucci store opened in Milan’s Galleria Passarella. More stores followed. In 1974, a second location in Milan, a year later in London. Then, in 1976, East 59th Street in New York. The Manhattan store becomes known as “the daytime Studio 54”. It laid down the blueprints for the concept store as we know it today.

Until recently it was just a name check in Sister Sledge’s “He’s The Greatest Dancer” song. But with Halston gone, Gucci overloaded, it’s, now, all about Fiorucci. 

We’ve seen many brands from the 1970s try, and, generally, fail to make a comeback. Ossie Clark never quite made it and Biba stuttered and became an in-house brand at House of Fraser. Many brands make the mistake of trying to carbon copy what was then rather than taking the best bits and thinking about a contemporary shop or experience.

Fiorucci Brewer Street Soho is backFiorucci Brewer Street Soho is backThe new owners of Fiorruci have done this really well. The shop has that disco, playground feeling yet still feels sophisticated and the product all seemed to be Made in Italy of decent weighted fabric and excellently priced - £80 for a T-shirt and £140 for a sweatshirt. 

Left & Right - More images of the first Fiorucci store as part of the brand's rebirth

While £80 is a lot for a T-shirt to many, when you compare it to £250 for a Gucci one that is so thin you can see your hand through it, it seems great value. I’m not sure who is doing their manufacturing, but it looked like the reason why you buy Italian-made clothes.

At these prices it’s something you can get involved and have fun with. Young consumers will be able to afford it or at least save up to it. They are positioning the brand for the long term, looking for repeat custom and offering their consumers something decent for their money. I know if I see a guy in a Fiorucci T-shirt I’ll want to go over and speak to him. It’s cool.

Go check it out next time you’re in Soho.

Santa, baby, slip a….

menswear Christmas wish list Tom Ford velvet dinner jacket

Tom Ford Velvet Jacket

Okay, I know I’ll hardly get an opportunity to wear this, but, just look at it. I got a Tom Ford suit last year and the quality is so good. Admittedly, you’re paying serious dollar for it, but my, oh, my, look at this beauty.

Left - Tom Ford - Velvet Shelton Shawl Collar Cocktail Jacket - $3980

menswear Christmas wish list Longchamp leather suitcase

Longchamp Leather Suitcase

This is a beautifully proportioned, soft leather suitcase that you’ll be itching to use. It'll make you even more excited about going away. Made in France for a decidedly undesigner price, this is a timeless shape and comes in lots of colour options. I also like the minimal branding.

Right - Longchamp - Le Foulonné Small Suitcase - £500





menswear Christmas wish list Gucci candle

Gucci Candle

While I’m over the clothes, the Gucci home stuff, while ridiculously expensive, is where my energy has gone. This is made by Richard Ginori - Kering is the parent company as well as of Gucci - and it has something mystical and masonic about it.

Left - Gucci - Esotericum, Chevron Candle - £220

menswear Christmas wish list Balenciaga dry clean

Balenciaga Dry Cleaning

Nothing says ‘fashion’ like a classic denim jacket bonded in plastic film so it looks like you’ve just left the dry-cleaners with the wrapping still on. We get to the end of the year and I’m still loving what Balenciaga are doing. They know how to twist, make you screw your face up and then jump on board. See more It's A Wrap!

Left - Balenciaga - Dry Clean Big Denim Jacket - £935

menswear Christmas wish list Jacey Withers Cutlass Necklace

Silver Cutlass Necklace

There’s something really fun and original about this necklace. I’m all about chest decoration ATM - see here - and this is a nice mix of design, precious metal and individuality.

Left - Jacey Withers - Cutlass Necklace - £240






Tuesday, 19 December 2017 15:22

#OOTD 105 Christmas Chic Geek

Christmas Chic Geek Lois Jean 2017 Merry Chic Geek

It's the time of year to be comfortable, warm and, ultimately, cute. Nothing says 'narcissistic' like decorating a Christmas tree with your own image! Even the fairy on the top has a remarkable likeness!

As for dressing, double corduroy is the way to go - see more here. Team with a seasonal Fair Isle and a glass of Baileys. Cheers and Merry Christmas ChicGeeks!


Credits - Corduroy Jean Suit - Lois Jeans, Fair Isle - Drake's, Socks - TK Maxx, Watch - Swatch

Christmas Chic Geek Lois Jean 2017 Merry Chic Geek

Christmas Chic Geek Lois Jean 2017 Merry Chic Geek

Christmas Chic Geek Lois Jean 2017 Merry Chic Geek

Christmas Chic Geek Lois Jean 2017 Merry Chic Geek

Christmas Chic Geek Lois Jean 2017 Merry Chic Geek

Christmas Chic Geek Lois Jean 2017 Merry Chic Geek

Tuesday, 19 December 2017 14:16

The Winter Jacket Temperature Chart

When the mercury starts to move we need to switch up our outerwear choices. Superdry is offering some sage seasonal advice on what works when. How low will you go?! See more here

The Winter Jacket Temperature Guide
Provided by Superdry

Monday, 18 December 2017 16:56

The Chic Geek Visits YSL Museum Marrakech

Visit the Yves Saint Laurent YSL Musuem in Marrakech with The Chic Geek

Arguably the greatest fashion designer of the 20th century, Yves Saint Laurent, is synonymous with Marrakech and North Africa. I’d wanted to visit Marrakech for a while, now, and when the new YSL Museum opened in October, it was definitely the thing that cemented my reason for going. 

Left - Take your ChicGeek selfies before you go in because the exit is on the side

Located on the same street as the famous Jardin Marjorelle – it was acquired by Yves Saint Laurent and Pierre Bergé in 1980 to stop it being developed into a hotel. The new owners decided to live in the Villa Bou Saf Saf, which they renamed Villa Oasis, and undertook the restoration of the garden in order to “make the Jardin Majorelle become the most beautiful garden – by respecting the vision of Jacques Majorelle,” - the new museum is testament to Saint Laurent’s talent, his 40 years career and his connection with the city. Built by the Fondation Pierre Bergé, Saint Laurent’s life and business partner, the two museums bearing his name - there’s another new one in Paris BTW - are preserving his archive and legacy.

Yves Saint Laurent Mondrian Dress 1960sThe 4,000 m² building includes a 400m² permanent exhibition space devoted to the work of Yves Saint Laurent and designed by Christophe Martin. The museum also includes a hall for temporary exhibitions, a research library with over 5,000 volumes, a 140-seat auditorium, bookshop and terrace café.

Right - The iconic Mondrian dress welcomes you into the main exhibition space

The new building has something of the Frank Lloyd Wrights about it. The low-rise, concrete and brick finish, designed by French architectural, Studio KO, has a 20th century modern feel and is beautiful in its simplicity.

As you enter the circular entrance you’re greeted by the timeless and elegant YSL logo - take all your pictures and selfies now, as you won’t be coming back this way - once inside there is a green tiled fountain in a glazed courtyard.

 Inside Yves Saint Laurent museum

There is a small, temporary exhibition space, painted Marjorelle blue, currently showing the paintings and illustrations of Jacques Majorelle, the creator of the garden. This space will change up to three times a year with different exhibitions and it was interesting to see what a talent Majorelle was. Think Art Deco Arabia. 

In the main exhibition space, everything is dark and meticulously lit. The first thing you see is Yves Saint Laurent’s iconic Mondrian dress, an item of clothing so simple, yet original, and part of the explosion of pop we saw in the mid-sixties. This is, rightly, one of the greatest items of women’s fashion from the 20th century.

Left - There was a strict no pictures policy, I never quite understand why, so here's one of the museum's images of the beautifully lit main exhibition space

There’s a small sketch of the classic logo, designed by Adolphe Mouron Cassandre in 1961, and, then, the room opens out into a timeline charting the life and career of the designer.

At the end of the room is a collection of classic, black ‘Le Smoking’ suits. Saint Laurent revolutionised womenswear by making it acceptable for women to wear black tailored dinner suits.

As you turn, a double height portrait of Yves surveys a collection of looks from his career. There is no chronology here, and even the worst type of 80s gypsy or Russian dresses look great due to the lighting. Towards the end there is a large display cabinet with lots of accessorises and fashion jewellery. The pieces with lots of embroidery and Braque-like birds really sparkle in the black space with the shiny floor adding to the sumptuous feel of the exhibition.

Yves Saint Laurent The Chic Geek Visits

As you leave, you enter into the gift shop with its red lacquered walls. There’s a café across from the auditorium showing catwalk shows from Yves Saint Laurent’s career. The exit is here, with Prickly Pears lining the walk back to the street, letting the small museum flow with visitors. 

There isn’t any menswear in the museum, but, if you like fashion, there’s plenty to enjoy. Small touches reinforce the power of this brand. I’m not sure if Kering, the parent company of YSL, had any input here, but they must be very pleased with the result. The brand definitely goes up in your estimation and puts itself in the enviable position of having lots of recognisable brand signatures and designs.

Yves Saint Laurent Marrakech

Even the subtle touch of two separate fuchsia pink and tangerine coloured glass windows reflects the small coloured squares on YSL’s ready-to-wear ‘Rive Gauche’ label and no doubt a colour combination taken and inspired by Marrakech.

Left - Born in Algeria, Yves Saint Laurent is synonymous with North Africa

A pioneer, Yves Saint Laurent was the only fashion designer of his generation to systematically archive his work, beginning with the founding of the couture house. 

Beginning in 1964, Yves Saint Laurent decided to set aside for safekeeping certain pieces from every collection. The Fondation Pierre Bergé’s holdings include every entire haute couture collection made by Yves Saint Laurent between 1962 and 2002. The Fondation also safeguards 65 Dior garments designed between 1955 and 1960 while Yves Saint Laurent was Christian Dior’s assistant, before becoming the couture house’s creative director.

Right - TheChicGeek outside the recently opened museum 

Unfortunately, Pierre Bergé died a few weeks before the museum officially opened. But, with his ashes now in the Jardin Marjorelle, along with Yves, they are both now part of an exciting and stylish cultural quarter in Marrakech which charts the career and development of one of the biggest 20th century brands in fashion. The museum is a definite must if you're visiting Marrakech and the Jardin Marjorelle.

Below - Designed by French architectural firm Studio KO, the museum has a feeling of a Frank Lloyd Wright meets Marrakech aesthetic

Visit the Yves Saint Laurent YSL Musuem in Marrakech with The Chic Geek exterior picture 












Le Palais Paysan Marrakech The Chic GeekTheChicGeek was a guest at Le Palais Paysan around 25 minutes from central Marrakech by car with stunning views of the Atlas Mountains and surrounding countryside. See more here


Wednesday, 13 December 2017 16:20

Must Have Men’s Accessory Medallion Man

men's medallion necklaces silk shirts luke day ben cobb

The silk pyjama shirt has become a fixture in our wardrobes - it was one of the most popular men’s items in the recent Erdem X H&M collaboration -  and it was inevitable, in all its louche, open-shirtedness, that we needed something extra to decorate our chests with. Enter the medallion. 

Left - Fashion week street style

This look hasn’t been cool since the seventies with the combined stench of Brut aftershave and porn-star taches. But we're peacocking again and this overt masculinity is the reason why it is back. It’s very Burt Reynolds, very Magnum PI and has a musky, hirsute sexiness to it.

men's medallion necklaces silk shirts Alex Orso men's jewelleryRight - Alex Orso - Disc - Gold - £125

I’m loving a silk shirt ATM, see one of my favourites of the season here and you wear it open with confidence. It could be the “Call Me By Your Name” effect, where the medallion necklace is an important signifier within the film  - see more Call Me By Your Name style here or it's the effect of guys being more flamboyant and wearing printed silk shirts.

men's medallion necklaces silk shirts black dakini matchesfashionTeam with silk trousers and a smile. Have you got the swagger for a medallion?

Left - Black Dakini - Disk Pendant Sterling Silver Necklace - £355 from

men's medallion necklaces silk shirts vintage versace

men's medallion necklaces silk shirts steve mcqueen

men's medallion necklaces silk shirts ryan gosling

men's medallion necklaces silk shirts asos gold st christopher

men's medallion necklaces silk shirts steve mcqueen

men's medallion necklaces silk shirts hairy chest magnum PI Tom Selleck

Below - Vintage Bruce Weber Versace 

Below Right - Steve McQueen

men's medallion necklaces silk shirts call me by your name star of david















Far Left -Ryan Gosling

Middle - The medallion draws attention to your chest

Left - More McQueen










Left - Tom Selleck being Tom Selleck

Below Left - Call Me By Your Name - the older character shows his influence on the younger one when he starts to copy him and wear the same necklace

Below - Chained & Able - St. Christopher - £22 from ASOS

You're going to need a silk shirt to go with this - see more here The Return of 'The Sexy Shirt'


men's medallion necklaces silk shirts asos gold


Monday, 11 December 2017 16:10

ChicGeek Comment Russian Doll Brands

Vision Sportswear at Topman

Walking into Topman’s Oxford Circus flagship, a couple of weeks ago, there was a collection of bought-in brands such as Nicce, Le Coq Sportif and Champion, in an area on the first floor. All familiar, all offering the current taste for branded clothing. 

Left - Vision Streetwear - Scarf £30

There was a large section for a brand I hadn’t heard of called “Vision”. All Balenciaga-type logo tops and branded football scarves, the product was good and definitely where we are right now and what guys want to buy.

I always like retailers to surprise me and give me things I hadn’t heard of before. I just thought it was a street/sportswear brand that was yet to jump onto my radar. 

I went to the Topman SS18 press day, the following week, and there was a special area for “Vision” and, then, the penny dropped: this must be an in-house brand.

It’s clever. It allows brands to do something different, have a clean creative sheet and for it to be detached from the parent brand. It can also, unlike the main brand, be disposed of the minute it starts to wobble. Easy come, easy go.

People are much more open to fresh brands and this is the future for high-street retail. Secretive in-house brands, that look like they’ve been created by a young, dynamic group of creatives rather than be tainted by the connotations of the parent brand. TK Maxx have been doing it for years.

HIIT Burton Sportswear Russian Doll BrandsAnd this takes me to HIIT. A new sportswear focussed brand under Burton’s umbrella. I’m much more likely to get excited about HIIT - it looks really good BTW - than “Burton Sportswear” for example. It also allows the people who work there to push it and be very current without a buyer in the background wailing “It’s not very Burton, is it?”.

Right - HIIT Available at Burton in January 2018

It also allows it to be stocked by third parties such as Zalando and ASOS. It stands on its own right and when its life cycle is over it can be shelved and a replacement or alternative waiting in the wings.

I’m calling these “Russian Doll Brands”: brands within brands offering a new niche and more fashion forward or specialised clothing.

What these do is represent the shortening lives of brand and how they can easily come and go and also, it’s a step away from “collaborations” which many consumers and brands have grown tired of.

Correction - Vision is owned by Authentic Brands Group, a brand development, marketing and entertainment company, which owns a global portfolio of lifestyle, sports, and celebrity and entertainment brands. It is exclusive to Topman in the UK and US, but not in Japan.



Monday, 11 December 2017 15:34

Are There Fashion Icons For Men In Film?

Daniel Craig Best Dressed

Guest Post - When we think of the examples set by Hollywood stars, things are fairly different for men and for women. Both men and women look up to general standards of beauty, of course, to the extent that many have suggested it’s a problem. Hollywood stars are often extraordinarily attractive, and it probably isn’t healthy for us to hold them up as realistic standards. Nevertheless, it’s going to happen. And it’s interesting to consider how it happens differently for men and women.

For women, beyond traditional beauty standards, there is a lot of consideration for fashion. Costuming for famous actresses gets a lot of attention, and throughout award season red carpet looks are devoured and analyzed by everything from small blogs to high-end lifestyle magazines. Women look to actresses for fashion inspiration, perhaps as much as for general beauty. For men, however, it often stops with physique. This is not to say that men don’t notice well-dressed actors; typically, however, it’s a given actor’s physical prowess that gets the most attention in a movie.

This begs the question: are there modern fashion icons for men in film? Or are actors simply inspiration for us to hit the floor and do some crunches until we look like members of the Spartan 300? Personally, I’m not sure that there are many actors or characters men traditionally look to for style – but there probably should be. Consider these men and characters, for instance.

Ryan Gosling Best DressedRyan Gosling

If there is a current movie star who’s considered to be fashion example for men the way that, say, Frank Sinatra was several decades ago, or even George Clooney was a decade ago, it’s probably Ryan Gosling. Yes, Gosling has also made waves with his physique and general good looks, but for about 10 years now he’s made a point of taking roles that see him dressing stylishly. Much of the film Crazy, Stupid, Love even concerns his teaching Steve Carell how to dress and present himself. It’s reached the point at which Esquire even did a write-up of Gosling’s best-dressed roles. Suffice it to say Gosling is typically a fashion-forward example.

Henry Cavill

It would be easy to think of Cavill as little more than a muscle man. This is the case for any man who takes on the role of Superman, and particularly these days the image of a muscled hero in tights appears in more than just film. A likeness of Cavill (more or less) can be found in the “Injustice” video games, and a Man Of Steel-themed slot online stars Henry Cavill as well. In a way, his muscled physique is the character. But give the modern Superman films another watch and you’ll see that Cavill also puts on a clinic in how to dress – both as a casual, humble young man before her learns of his powers, and as the sharply dressed Clark Kent when he’s in disguise.

Daniel Craig

This is the rare instance in which it’s quite clear that a male actor is a fashion icon. Daniel Craig has fully embodied the persona of James Bond for several years now, and as is characteristic for actors playing 007, he’s looked extraordinarily sharp doing it. Craig rivals Gosling as the actor who most clearly advocates for stylish tailored suits – which look great on any man, famous, fit, or otherwise.

Tom Hiddleston Best DressedTom Hiddleston

Hiddleston is still best known (in all likelihood) as Loki in the Marvel Cinematic Universe. Thus, many of us hear his name and picture him in a sort of green cape holding a scepter, or something of the like. But in other films, Hiddleston has exemplified various states of male stylishness. In Midnight In Paris he gave a somewhat low-key performance as F. Scott Fitzgerald in which he looked like a terrific example of a Gatsby era dapper gentleman; in High-Rise and The Night Manager he appears like a modern GQ model. Indeed, this may be why Hiddleston is the only actor on this list that GQ saw fit to include in the top five of the 50 best-dressed men in the world. (He also comes up frequently as a candidate to succeed Craig as Bond.)

Bradley Cooper

Bradley Cooper’s style is more difficult to describe, and a single character example doesn’t really do him justice. But when you think about his career, he’s made a lot of different styles look good, which makes him a sort of model for all guys. In The Hangover he shows how fairly casual attire can look great with confidence. In Limitless he dresses sharp (at least for part of the film). In Wedding Crashers he goes fully preppy, and in Silver Linings Playbook he looks good in everything from jeans and a football jersey to a dancing uniform. Cooper’s not a study in clothing, but rather, in confidence.

Wednesday, 06 December 2017 13:33

Tried & Tested Eisenberg Homme Duo Essentiel

Review Eisenberg Paris Homme Men's Duo Cleanser Shave The Chic Geek men's grooming expert

Founded by an Italian living in Monaco, Eisenberg Paris, is exclusively available from Urban Retreat in Harrods. Created and developed by José Eisenberg, the EISENBERG Paris brand has a unique backstory with the Founder’s extensive experience in the world of beauty and high-tech research. 

Left - Eisenberg Homme Two-In-One Duo Essentiel - 150ml - £36

A world-class expert in skincare marrying science and nature, he discovered and patented the revolutionary ‘Trio-molecular’ formula, whereby three molecules work in synergy to regenerate, energise and oxygenate the skin. 

Eisenberg based his 15-year research on the combined action and the anti-ageing effects of bio-cosmetic molecules enzyme, cytokine and biostimulin. ‘Enzyme’ digest and eliminate dead cells, ‘Cytokine’ is key to the communication between cells. Peptides are messengers sent by specific cells (leukocytes, immune cells), which act on the receptors of the other cells to induce many vital reactions, one of which is cell renewal and ‘Biostimulin’, from the fresh tissue of young beech shoots, it stimulates cell oxygenation, a vital source of energy, as well as the synthesis of collagen and elastin, which guarantees tone and elasticity. 

TheChicGeek says, “This is a gel formulation. I’m not a massive fan of gel-like products. I find I lose control with the razor when shaving and also it doesn’t give that satisfying foam as a cleanser. They also, sometimes, take more effort to wash off.

But, I do think a combined product for shave and cleanser is good because we are shaving less and often the shave product just sits there looking sad as it gets more and more limescaled. Other brands are also releasing these duo products, see TheChicGeek’s review of Proverb - here

This is expensive and, because it doesn’t really stay very long on your skin, you don’t get the full benefits of Eisenberg’s ‘Trio-molecular’ formula. I think if you’re investing in something from Eisenberg I would try something like a moisturiser which stays on the skin.”

Tuesday, 05 December 2017 16:23

How To Warm Your AW17 Arms (On A Budget!)

Arm Warmers Men's Accessorises Raf Simons

Looking online, it appears they’re a sell out. Yes, a sell out! Raf Simons’ AW17 arm-warmers, those accessorises we never knew we needed, and making us think differently about our forearms, aren’t available online anymore.

Left - Raf Simons AW17

That £250 you had burning a hole in your pocket, can be saved, thank god, with a bit of customising and working some magic on leg warmers and socks from eBay.  

Arm Warmers Men's Accessorises Raf Simons

They do sell ‘arm-warmers’ on eBay, but they all seem a bit too short and tight, and actually designed to keep your arms warm. Duh! So, I started to look at large leg warmers, which you’ll be able to pull over your coat's arms.

It’s just trying to find a pair that is loose enough - the online pictures aren't great, but if it goes over an adult's thigh... - to fit over the arms of a coat that is key, and as seen in the Raf Simons show.

Left - Raf Simons - Knit Sleeves -  £244

I went for the black 'Referee' socks, which I'm going to cut the feet out of and then loosely sew around the cut.

They cost me just over £2, including postage, and are a good way to jazz up an old coat, especially with men's fashion weeks coming up. 

I think they would look best on a classic long wool coat, in a dark colour, like we saw on the catwalk. I have a perfect one from Jigsaw.

So, at just over a pound an arm, and 100 times cheaper than the originals, get covering those forearms. What have you got to lose?!

Arm Warmers Men's Accessorises Raf Simons

Arm Warmers Men's Accessorises Raf Simons

Arm Warmers Men's Accessorises Raf Simons

Arm Warmers Men's Accessorises Raf Simons












From Left - eBay - A selection of Girls/Ladies Referee Socks & Leg-Warmers from around £1.15

Right - Raf Simons AW17