Made in Britain, palm oil and paraben free, ‘Evolution’ is the debut fragrance from men’s grooming brand, Kings. A mix of essential oils including patchouli, cardamom, vetiver, copaiba, ylang ylang and eucalyptus, Evolution has been approved by the Vegan Society and by Cruelty Free Bunny.
Started by founder, Blué O’Connor, as a result of a successful crowd-funding campaign, Kings will be helping to fund two charities in Blué’s hometown of Bristol, Mentoring Plus and Bristol Mind, as well as the national male suicide-prevention charity, Calm.
Left - Kings - Evolution 50ml EDT - £39.99, 10ml EDT - £14.99, 1.7ml EDT Sample Bottle - £2.49
TheChicGeek says, “Price isn’t a signifier of anything anymore, especially in fragrance, and this is great value.
This is really good. It starts with a liquoricey top which turns into an attractive warm rubber. I’m not crazy about the branding, but nobody sees that when their salivating around your neck!
It is suppose to smell like a jungle in bloom, but it’s drier than that. It’s a slow mover from the top to the base, but the journey keeps you engaged. It’s a calming fragrance which also complements its mental health connections. In a nutshell, it smells like sexy car mats!"
Disclosure - The product was gifted by Kings to review
“Marigold is a fairly unusual ingredient. Its fruity and aromatic facets contrast harmoniously with the fresh and natural tones of jasmine sambac. Together they capture the vibrancy of an Indian flower market,” says Mathilde Bijaoui, Jo Malone Master Perfumer.
Left - Jo Malone Cologne Intense Jasmine Sambac & Marigold - 100ml - £115
TheChicGeek says, “The green, hypnotic fragrance of the Arabian jasmine is the star here. It’s the kind of fragrance you want to inhale as deeply as possible to make it last longer. The top is marigold, which I didn’t think had much a scent(?), and the base is benzoin, a balsamic resin from the bark of the Styrax tree.
Add in ylang, ylang, vanilla and amber and you not only have an Indian flower market, but one of those rare, warm British summer nights when the climbing jasmine is pumping out as much scent as possible into the night. While this is instinctively feminine, the lines are blurring so much in fashion, beauty and gender, that anything goes.”
Launching nationwide April 2018
Like Jo Malone? Read English Fields review - here