Hims is a new American ‘ personal wellness’ brand entering the UK market. ’You should look and feel your best all the time. Men now have easier access to the care they need - because men trust hims with the things they find hard to talk about.’ or so the company blurb says. The Founder and CEO is Andrew Dudum who is a serial backer of start-ups.
TheChicGeek says, “Hims is more than a grooming brand, and goes deep into the wellness area for men. Covering hair, skin, mouth, sex and health, hims is trying to broaden the grooming scope and make these new areas cuddly and sexy. The branding is great. The phallic images of the flaccid cacti feels more like a premonition when you get to my age… (On that note, they could make the information on the bottles a little bit bigger for those us actually losing our hair and of that age).
I tried the ‘dht shampoo’, ‘morning glow serum’ and ‘immunity’ supplements, all achingly cool lower case. It’s a very Helvetica type brand, - it looks a bit like an underwear brand - but I like its modern approach and tone. It’s an open platform and makes more sensitive subjects feel just as easy and fixable as buying a new moisturiser.
Hims offers erectile dysfunction and hair loss treatments, but you have to go through a consultation and an online doctor will prescribe these. The company works with a large network of doctors to prescribe Finasteride - a proven-to-work hairloss treatment - and Sildenafil - the active ingredient in Viagra - through their website - customers will be assessed by an online consultation with one of the team. If they pass the assessment (in the US an average around 10% of patients are refused), an online prescription will be drawn up by a pharmacist and mailed in a discreet manila envelope. There is a huge emphasis on aftercare and customers will be able to follow up with the same doctor to monitor use.
As for the more traditional products I tried: the blue shampoo blocks DHT to help prevent hair-loss, the serum focuses on vitamin C for its collagen benefits and cute gummy bear shaped supplements support a healthy immune system. I have tried ‘Beauty Candy’ before. (Not quite a replacement for Haribo!)
These are all fairly long term products and need a longer of period of time if you’re going to see and assess any benefits. I did want a bit more ‘glow’ from the serum though.
Hims feels like an inclusive brand rather than one trying to rinse people’s insecurities. I just kinda wish they sold the penis cacti too!”
Because the non-prescription products haven’t launched in the UK yet, they haven’t released prices, but looking at the American website they look pretty keenly priced. The prescription products are: Hair Loss (Finasteride): £35 for a month’s treatment, Sildenafil (50 mg pill): £33 for 8 pills or a months supply. There is also a £10 consultation fee on top - www.forhims.co.uk
Disclosure - The products were gifted by Hims to review
Shaving giant, Gillette, introduces “Gillette SkinGuard Sensitive” designed to stop the irritation many men with sensitive skin experience when shaving. The “innovative” razor places a breakthrough “SkinGuard” bar positioned between two of Gillette’s blades to gently smooth and flatten the skin away, taking the pressure off the blades during the shave.
Due to the blades’ position, hair is only pulled and cut up to 2x in each stroke, which reduces tug and pull. Many multi-blade razors use each blade to gently tug the hair outside the follicle, trimming each hair in rapid succession while they remain extended. Once the blades pass and the hair retracts, it has been trimmed below the surface of the skin. This kind of close shave is optimal for many men, but for others can contribute to skin irritation or a propensity for ingrown hairs.
This gives guys with sensitive skin a comfortable shave without the irritation. With research certified by the British Skin Foundation (BSF), Gillette SkinGuard Sensitive is clinically proven to stop shaving irritation.
TheChicGeek says, “Gillette is the dominant force in men’s shaving by a country mile. But, over the past few years, many up-starts, mostly notably subscription services like Harry’s, have been eating into their market share. Read more ChicGeek reviews about the competition here
Their new woke advert, getting away from the hyper-masculine “The Best A Man Can Get” moniker, is trying to show a more cuddly and modern side of Gillette.
Owned by the giant Procter & Gamble corporation, Gillette is probably the most innovative of the razor brands, having the deep pockets needed to research and fine tune this type of technology. They need to continually pull away from the competition, offer newness and improvements if they want continue their dominance.
Sensitive skin is a problem for many guys - (44%) of men have tried shaving less often to try and reduce the irritation they suffer due to their sensitive skin according to Gillette’s research.
Gillette obviously want us to shave more, but this type of sensitive skin razor can be used by all guys, obviously. I previously liked their “FlexBall” razor, but I don’t think that is in here, as it’s not mentioned.
I also used their complementary SkinGuard Sensitive shaving foam, and I can report that this is one of the BEST shaves I’d had for a very long time - THIS IS NOT SPONSORED!!!!
There was no pull and I had to check it had actually cut the hairs as there was no sensation with the movement of the razor. It was smooth and close and felt effortless.
One thing I feel Gillette doesn’t compete with its rivals on is the perception of value. Though, to be fair, at £8.99, this does feel cheaper than their usual prices, especially for a new product.
I just don’t understand why they can’t be more generous with the blades. You buy the razor with one blade and then, almost straight away, you need to purchase a box of expensive blades before you’ve even tried or grown to love this one. It feels expensive, short-sighted and, also, tight on the side of Gillette.
I would charge £10-£12 for this and put in 3 extra blades. It feels generous, creates more brand loyalty and leaves guys feeling that they’ve got something good for a good price and they don’t have think about buying anything razor related for a few months. Skin isn’t the only sensitive thing when it comes to shaving. Price is too.”
Above Left & Below - Gillette SkinGuard - £8.99 www.gillette.co.uk
I spoke to Stephane Helene, co-founder of the new Huntsman shaving subscription brand, and he said, “I used to use a couple of other shaving subscription brands, but the quality just wasn’t there, whether it was the cream or handle or the blades. I then shared this with my barber and suggested we should start something.Mr Jackson, who is a Master Barber of nearly 30 years, and I spent over 2 years testing and finding the perfect package. I would not have entered the shaving or grooming market without having someone with vast experience and knowledge as a partner.”
Left - Huntsman, the "Quintessential Shaving Club"
Stephane’s background is in advertising and this Huntsman has nothing to do with the Savile Row tailor of the same name. His partner, Mr Jackson, opened his first barbershop in 1990. Twenty eight years later he now owns a chain of high-end male grooming centres.
TheChicGeek says, “This is more a curated box than a standard branded razor subscription with everything being produced by the one brand. It contains 4 products: Huntsman luxury razor handle, 4 X Gillette Mach III Turbo Blades, Edwin Jagger ‘Hydrating Pre Shave Lotion’ and Edwin Jagger ‘Premium Shaving Cream’.
You get a choice of 3 shaving creams: (A) Sandalwood For Normal Skin - Exotic peppery wood and spice aroma, (B) Aloe Vera For Sensitive Skin - Soothing with a natural delicate fragrance, and (C) Cooling Menthol For Normal Skin - Calming and soothing with subtle fragrance.
I would steer clear of the cooling menthol as the ‘Hydrating Pre Shave Lotion’ is mega cooling already and I wouldn’t want you to OD on the menthol! The only branded Huntsman product in the box is the handle and my feedback would be that it looks a bit old fashioned and ‘traditional’.
What shaving really needs is a good injection of the contemporary. Shaving needs to become cool again and all this traditional, Victorian type product just doesn’t feel like the right direction. It’s tired. Somebody needs to make shaving feel contemporary. Something we want to do and get back involved with. MAKE SHAVING GREAT AGAIN! Now, that’s a challenge for somebody.
The blades and 2 products, full price, add up to around £37, so you’re saving £2, while getting the handle and postage free.
If they’re not using their own branded products, I would offer more variety and allow guys more options to mix and match the box. For example, 2 products with the razors, but one month could be pre-shave and another maybe a post-shave or moisturiser. Just an idea.”
Right - Huntsman - ‘Daily Shaver’ - 1 Box Sent Every 6 weeks - £35, ‘Occasional Shaver’ 1 Box Sent Every 12 weeks - £35
Looking for a shaving/razor subscription? Read more ChicGeek Tried & Tested review on Boldking, Bic & Grüum here
TheChicGeek says, ”The first question really should be, why did London have to wait so long? It seems almost too obvious, that, in 2018, there wasn’t a single, male specific environment offering, exclusively, pedicures and manicures for men. There are a few traditional barbers offering some hand and feet treatments, but this is the first, than I’ve ever known, to specialise.
Left - Put your feet up for 'The Modern Footman'
Situated in a private room at the back of Sharps Barber Shop on Windmill Street, Fitzrovia, Aldwyn & Sons, has the assured look and feel of a gentleman’s club. The brainchild of former city boy, the fabulously named Aldwyn Boscawen, Aldwyn & Sons is ‘taking inspiration from the role of the footman from yesteryear’.
Boscawen retrained in hand and foot care and saw the potential of a male only grooming brand offering these treatments. Literally asking men to put their feet up, ‘The Modern Footman’ has a new meaning as your slide into the leather club chair. An area long neglected by guys, me included, our trotters need some TLC every now and again.
Room for only one gentleman at a time, the small room is an intimate and relaxed affair with a collection of furniture and pictures celebrating the revival of all things Georgian during the 1980s.
I must admit, my feet are extremely ticklish, and I’m not massively keen on having my feet touched, but I also like the idea of somebody tidying up my toe nails and making my plates-of-meat look a little more presentable.
I mentioned this to Aldwyn, and, after the initial soapy soaking, he gently cut and filed by toe nails and feet - this is the wriggly bit for me - and then moisturised and massaged my feet.
Right - Aldwyn & Sons' intimate gentleman's club atmosphere
I wished I could have enjoyed it more, but that was more about my sensitivity than the actual treatment.
Pedicures for men are a great idea, especially when nearing beach or pool time, and anywhere that makes you feel relaxed, comfortable and leaving with a spring in your step has got to be a welcome addition to London’s grooming scene."
Aldwyn & Sons’ bespoke menu of treatments includes manicures priced from £30 and pedicures from £40. The signature, 45-minute ‘Modern Footman’, encompassing a pedicure of nail and cuticle work, foot filing, exfoliation and moisturising, followed by a foot massage is £50
Aldwyn & Sons, Barber & Shop on 9 Windmill Street, London www.aldwynsons.co.uk
Below - Liquor as hard as (toe) nails? Soz
Forest-fresh moss mix with a warm touch of golden amber and topped with a luminous burst of cardamom.
TheChicGeek says, ‘Who knew snowdrops had a fragrance? Maybe a little bit of artistic license from Jo Malone, but it works for the festive season and into the New Year. We have summer fragrances, so why not Christmas ones?
The first symbol of spring, long before winter ends, the snowdrop isn’t know for its fragrance. This has that slightly fizzy and sugary greeness with white flowers poking through. An easy wearer, the spicy cardamom gives it that festive warmth and sparkle. After the Huntsman collab., I just wish Jo Malone’s packaging was slightly less feminine and more neutral, but I'd happily wear this the whole of December and January”.
Left - Jo Malone - White Moss & Snowdrop - £96
The new Aqua Blade from Wahl is waterproof so it can be used wet and dry and cuts 60% closer than standard trimmer blades at just 0.2mm, so it won’t cause irritation like a traditional razor. It is fully washable, with closer cutting, self-sharpening blades, speedy charging and twelve different guide combs.
You get 180 minutes use from a 60 minute charge plus a 1 minute quick charge for 3 minutes use.
Left - Wahl - Aqua Blade - £59.99
TheChicGeek says, “Pronounced ‘Wall’, the brand almost has a monopoly on the clippers in the barber’s, but I’ve never actually tried one of their domestic products at home. Still family owned, the American company’s clippers are loved by the professionals and all made in their own factories. This particular one is ‘Made in USA’, so, the Donald will be happy!
I thought I’d try this in the bath, as it’s waterproof, and it helps deal with hair flying everywhere. You don’t need to read any instructions. It’s very simple. Just one on and off button and that’s it. I didn’t put any of the clipper heads on and it can be used on the face and the body.
It feels really strong and is one of the most solid home hair clippers I’ve tried. It has a simple steel plate holding the blades which is screwed to the main body of the device.
It’s a simple design, but, really, what more do you need? If there was a clipper emoji, then this is what it would look like. It doesn't look very 2018, but who cares when it does the job. I think some manufacturers of these types of things get too caught up in design and gimmicks and forget about the simple elements of power and easy cleaning.
The only negative. The charge didn’t last long, it must have been charging for maybe 30 minutes, and, I presume, due to its strength, it gets through the charge fairly quickly. The one thing I would like to see is how much charge it has left, so you know when it’s just about to run out. Otherwise, it’s guesswork.
This is a reliable, quality and strong clipper for guys who want function over style”.
Looking for a new trimmer? See more unbiased Chic Geek reviews here
The new fragrance from Czech & Speake ‘Villa Ausonia’ captures the exhilarating freshness of the Atlantic coastal breezes of South West France, with the lingering intoxicating scent of distant pine forests and the salty ocean. This androgynous, modern and light fragrance blends notes from oceanic ozone, green (a lighter interpretation of chypre) with citrus/fruity to sit in the gourmand fragrance family.
Ausonia, is a nod to the first Roman Governor who historically brought vines to Bordeaux from Rome. Frank Sawkins, founder of Czech & Speake who happens to have a house in this part of the world, decided to create a fragrance that married history and the captivating smells that surround the ocean.
“Ausonia is quite personal to me, It took over 2 years to develop and now I feel extremely happy with the results. Trying to capture a modern ozone scent is quite a challenge, but it is one I have greatly enjoyed. As a designer and creative I work closely with the perfumer, it is quite a process to achieve a well-balanced fragrance,” says Frank Sawkins, Founder of Czech & Speake.
Left - Czech & Speake - Villa Ausonia - 100mls - £125
TheChicGeek says, “This is very solid in its top and middle notes; what you smell at the beginning is consistent to the end. If you like pine/conifer notes you’ll love this. (It could be a good one to spray on the Christmas tree. Just an idea…)
There’s a juicy green apple in there to get your mouth watering and would be a good progression for those of you who have out grown or want something more premium than Boss Bottled. It’s all about the Golden Delicious in Boss Bottled.
This contains calone, also called watermelon ketone, a perfume ingredient that is responsible for many of the ocean breeze fragrances. Personally, I find scents containing ‘aqua’, ‘ozone’ or ‘oceanic’ notes a little synthetic, in a negative way. It’s something you can’t quite put your finger on, but it doesn’t smell natural nor boldly artificial. But, if you want a refreshing pine forest fragrance then this is definitely one to try”.
Founded by footballers, Mathieu Flamini and Mesut Özil, UNITY, is a new men’s grooming brand that has been “designed to put people’s health and our planet on the right path to a sustainable future".
The range is comprised of 11 vegan friendly products that feature the highest grade of up to 100% natural origin formulations free from SLS & SLES, parabens, PEGS, mineral oil, silicones, synthetic colours and artificial fragrance for maximum results and performance.
In a bid to reduce the use of virgin plastic, the brand sought out a bio-plastic alternative made from sugar cane that is 100% recyclable, thus minimising the carbon footprint of the brand. Alongside the product, UNITY strives to keep sustainability at its core throughout the business, with customer deliveries arriving in fully recycled craft boxes with bio-degradable and non-toxic starch chips as packing fill.
The brand also believes in the importance of giving back, with 1% of all company revenues going towards causes that seek to make a true difference to people and planet
Left - UNITY - Hair Boost – Shampoo, £10.95, Body Boost – Shower Wash, £8.95, Skin Defence – Face Moisturiser, £11.90, Skin Detox – Face Wash, £10.95
TheChicGeek says, “In our post Blue Planet world, plastic is vilified as the devil of all packaging. If only solving our plastics problem resolved the whole of our environmental issues… But, we have to start somewhere and these guys seem passionate about this subject.
Surely the most environmentally packaged grooming product ever is the humble bar of soap? Used for millennia, is it not the reason Lush made all their products solid? The problem with trying to care for the environment is - and, let’s be honest, anything in the right direction is a good thing - you put yourself out there to be ripped apart. Anything packaged and part of consumerism can be lambasted for simply existing. I think it’s important to say you care, but you also have to acknowledge you’re part of the problem. People will still need to wash and clean themselves and how a brand facilitates this can be minimised. Ernest Supplies’ pouches spring to mind.
Launching with 11 products isn’t really saying "minimal" to me, especially when there’s a shower wash for the morning and and separate one for the evening. (British people only shower twice a day on holiday, FYI).
The main parts of the tubes are made from sugar cane, - Bulldog is another brand I know who is using this too - but the tops are a 25% mix and there’s a beard oil in a glass jar. This goes back to the main problem we have of mixed recycling issues.
The branding is pretty nondescript - it feels a bit 10 years ago - and the packaging is a bit anonymous and generic. There’s no indication of the main ingredients on each product, leaving you to guess the main scent, and saying ’99% Natural Origin’ just makes you think what’s in the other 1% then?
As for the products, they’re not bad and I think they offer value. I tried 4 out of the 11. I sampled the face wash, shampoo, body wash and moisturiser. It feels natural, hence the looseness of some of the consistencies, and the smells are light and not overpowering.
I like the smell of the face wash and moisturiser. The former is a mineral clay in a light toffee colour and the latter is coconut. There’s no lingering smell from the body wash.
This feels like a reliable range, I just wished they’d tried to be more dynamic with the branding and packaging to reflect the passion they have and also to standout in a crowded market. Whispering your green credentials won't change anything”.
Below - UNITY Founders Mathieu Flamini and Mesut Özil
A new daily hydrator that instantly combats fatigue, visibly corrects first signs of ageing, and defends against modern aggressors for a more youthful appearance. Reveals a more youthful appearance with anti-oxidants and a potent “pollution shield” to help defend against pollution/PM2.5, dust, and pollen that can also lead to signs of aging.
Multi-layered defense technology – including sunscreens, repair enzymes, and a unique "Superfood Blend” – fight modern aggressors like UVA/UVB, Infrared (IR), Blue Light, pollution, pollen and dust that can tire skin and accelerate aging.
TheChicGeek says, “This is the direction men's grooming is going in: higher and higher lightweight SPF protection. I was really hoping this would be in a gel format, like - Tried & Tested Clinique Dramatically Different Hydrating Jelly - but it’s a standard white moisturiser.
It’s slightly tacky on the skin, but feels really light and goes on easily. This is a really high SPF for a regular moisturiser and, finally, men are realising that sun protection should be taken seriously and worn all year around. I'd happily use this everyday. It’s slightly toppy in the pricing for 48ml - what a strange amount? - but if you do want something cheaper, Clinique For Men do a daily moisturiser with SPF 21.”
Left - Clinique For Men - Super Energizer Anti-Fatigue Hydrating Concentrate SPF 40 48ml - £40
French colourist, Christophe Robin, has worked with Kylie Minoque, Tilda Swinton, Catherine Deneuve and, historically, the 90s Supermodels’ hair colour. This is his men’s product. It’s a shampoo with rassoul clay - draws out impurities a bit like a face mask - and Tahitian algae, which is very nutrient-rich, so great for strengthening and thickening hair.
Left - Christophe Robin - Thickening Paste Shampoo - 250ml - £42.50 from Harrods
TheChicGeek says, “This is a real treat. While the colour and texture looks a little disconcerting - you’ll know what I mean when you see it - it’s very thick and brown. It’s like a nutty chocolate spread.
It quickly foams up into a shampoo. With 95% natural-origin ingredients, it is concentrated with pure rassoul clay. Rich in minerals, it is said to gently absorb impurities that suffocate the scalp and immediately brings fullness and body to the roots.
Forget Christophe Robin, I felt more like Pooh Bear dipping my hand in the honey pot using this. It’s a jar, so needs a juggling act in the shower, but this feels expensive and rich. You don’t need much, maybe a large pea size and it states there are around 30 applications in the jar, so is expensive.
This feels really thick and indulgent, there’s not a particularly strong smell, though it does say a blend of woody notes and amber.
I didn’t find it particularly thickening, but then my hair is really thinning. I think you need that bouncy, curly, French boy hair like Timothée Chalamet - here to make it work!"