People like to watch traditionally attractive people. It’s the foundation on which the majority of reality TV shows and Instagram is based upon. Love Island returns to our screens, and while I dip in, I’m usually away for men’s fashion weeks to get the full minutiae of people trying to fulfil their social media destiny, it is, currently, a huge influence. It’s also a barometer of how this demographic of people look and what they buy and do when to comes to fashion and grooming.
Left - Love Island contestant Curtis with no underarm hair looking like a holiday from the 90s
The prevailing trend for men seems to still be bald as a coot bodies. The hirsute trend we’re seeing in porn, in gay culture and even in women, doesn’t seem to having an impact on this group of people. Or on the producers casting these people. There’s even one guy, Curtis, who doesn’t seem to have any underarm hair. He probably won’t be the only one…
When Frida Kahlo is the poster girl for women, is it a wonder how this smooth ideal for men persists. It does feel like this is the last gasp of the completely smooth trend we’ve been seeing since of the 90s when grooming and men messing around with their intimate areas first started.
A report from Mintel last year stated 46% of British men remove hair from their bodies, up from 36% in 2016. They also discovered that 57% of young men aged 16-24 remove hair from their pubic region. UK sales of shaving and hair removal products to reach £558 million in 2018 with Veet the headline sponsor of reality TV, TOWIE. According to Mintel’s Shaving and Hair Removal – UK, October 2016, 14% of men say that they remove hair from their chest, rising to 20% amongst men aged 25-44.
It does feel like we’ve reached peak body grooming and the figures will start to reverse when they realise looking smooth looks dated and as fashionable as a tribal tattoo or skinny white jeans.
The trend for hairy has been growing for a few years now, some have been calling it the ‘Poldark Effect’, named after actor Aidan Turner’s hairy torso seen scything in the BBC drama.
Right - When Frida Kahlo is today's poster girl for women, is it a wonder how this smooth ideal for men persists
Often removing body hair was about appealing or pleasing a partner. According to dating site MissTravel.com – which conducted a poll on male chest hair – 2017's straight women prefer partners with bare chests (61 per cent like a man to shave or wax), while gay men prefer them hirsute (at 58 per cent).
Gay men are often the leaders of trends when it came to fashion and grooming and were the first to start removing hair, they are now doing the reverse. Men now look lean and hairy as opposed to bulked out and smooth like in previous decades.
Hairier is, now, seen as more masculine, more mature and sexier. Being smooth looks immature and feminine and it’s this polarised worlds of hairy versus smooth which makes the Love Island guys look even more confusing. On a positive, at least those Jacuzzi filters won’t be getting clogged up.
Below - The full 2019 Love Island line up of without a single body hair
Honey, I shrunk my wardrobe! One thing that struck me at the recent LFWM was how many guys were wearing clothes that were too small for them. Straining buttons on shirts and cardigans, and muffin tops above waistbands: we’re suppose to be the ones setting the examples and getting it right.
Left - Bursting at the seams! The Incredible Hulk doing want many shirts are trying to do
Men's fashion week brings out guys’ Sunday Best and they make that extra effort to set out their sartorial stall and make a statement. Worryingly, with many of these items being 'fitted', they don’t leave much leeway if you put on a bit of weight, haven’t got the body fat of a cucumber anymore, or your washing machine takes your clothes down a size or two.
The problem with fitted clothes is there is no cushion: they have to fit perfectly. Get a size too small or something shrinks in the wash and it’s a very fine line between fitted and too tight. It’s started to look a bit immature, especially when you add skinny lapels and trousers. It’s all a bit ‘prom’.
There’s no major rush to ditch skinny, but just don’t buy anymore. You’ll thank me. It’s going out the door with sleeve tattoos, neon-orange tans and arctic white teeth. This is a ChicGeek heads up.
Right - These need a warning sign. Do not buy these or anything that looks like these
The death of skinny has been coming for a while and we’ve had a few false starts, but it’s over. It’s time for loose, oversized and even ill-fitting. Who would have thunk it?!
The skinny look can be traced to various influences including Hedi Slimane’s original Dior Homme, Thom Browne’s shrunken asethetic and the trend for men to work out, look lean and show off their bodies. It’s been coming, growing and peaking over the last 20 years or so.
If you want new jeans, and you don’t want to go all out fashion 'Dad Jean' - see more here - then go for a loose, straight leg. Admittedly, jeans aren't currently that fashionable: they've been replaced by tracksuit bottoms and casual trousers. But, jeans always make a return and when they do, they won't be skinny.
As for all those other fitted items, we’ve all grown used to that puffed out chest feeling and the pull of the fitted shirt and it made us feel good, especially the admiring glances from others. But, it just doesn’t feel very fresh or modern anymore. It also doesn't feel very mature and it’s time to grow up. From Towie to Ex On The Beach to Love Island, skinny is being associated with one type of guy. And, while usually attractive, their clothes puts them all on show and leaves little to the imagination. The new look will be something more modest, sophisticated, more comfortable and, maybe, even something you can bend down in!