TheChicGeek says, ”The first question really should be, why did London have to wait so long? It seems almost too obvious, that, in 2018, there wasn’t a single, male specific environment offering, exclusively, pedicures and manicures for men. There are a few traditional barbers offering some hand and feet treatments, but this is the first, than I’ve ever known, to specialise.
Left - Put your feet up for 'The Modern Footman'
Situated in a private room at the back of Sharps Barber Shop on Windmill Street, Fitzrovia, Aldwyn & Sons, has the assured look and feel of a gentleman’s club. The brainchild of former city boy, the fabulously named Aldwyn Boscawen, Aldwyn & Sons is ‘taking inspiration from the role of the footman from yesteryear’.
Boscawen retrained in hand and foot care and saw the potential of a male only grooming brand offering these treatments. Literally asking men to put their feet up, ‘The Modern Footman’ has a new meaning as your slide into the leather club chair. An area long neglected by guys, me included, our trotters need some TLC every now and again.
Room for only one gentleman at a time, the small room is an intimate and relaxed affair with a collection of furniture and pictures celebrating the revival of all things Georgian during the 1980s.
I must admit, my feet are extremely ticklish, and I’m not massively keen on having my feet touched, but I also like the idea of somebody tidying up my toe nails and making my plates-of-meat look a little more presentable.
I mentioned this to Aldwyn, and, after the initial soapy soaking, he gently cut and filed by toe nails and feet - this is the wriggly bit for me - and then moisturised and massaged my feet.
Right - Aldwyn & Sons' intimate gentleman's club atmosphere
I wished I could have enjoyed it more, but that was more about my sensitivity than the actual treatment.
Pedicures for men are a great idea, especially when nearing beach or pool time, and anywhere that makes you feel relaxed, comfortable and leaving with a spring in your step has got to be a welcome addition to London’s grooming scene."
Aldwyn & Sons’ bespoke menu of treatments includes manicures priced from £30 and pedicures from £40. The signature, 45-minute ‘Modern Footman’, encompassing a pedicure of nail and cuticle work, foot filing, exfoliation and moisturising, followed by a foot massage is £50
Aldwyn & Sons, Barber & Shop on 9 Windmill Street, London www.aldwynsons.co.uk
Below - Liquor as hard as (toe) nails? Soz