Tuesday, 25 April 2017 16:29

Label To Know Good News

Good News sports shoes The Chic GeekWe need some good news, and with new footwear label, Good News, it’s coming in spades. I first saw Good News at the Designer Showrooms during the last LFWM, where they were previewing their new AW17 collection. What I liked was it was a twist on the classic American baseball shoe but in material of the season - coloured corduroy.

Left - 80s styling from Good News SS17

Good News is a British contemporary footwear brand founded in 2016 in London by co-Founders Ben Tattersall and Nia Jones with the shared aspiration “to bring the world a little bit of GOOD NEWS”.  

Nia was a shoe designer at Topshop and Ben has a background in marketing and sales. The shoes have a unique thick natural rubber sole that gives ultra-comfort for men and ladies looking for a fresh contemporary sneaker at an affordable price. Fresh bold designs and colour is at the essence of the brand’s identity and the styles that are available for the SS17 season.

Each piece is named after a traditional baseball term; ‘Dinger’ and ‘Bagger’ after a homerun, ‘Hurler’ the fast pitch, ‘Babe’ after legendary Babe Ruth and ‘Slugger’ after the ball is hit out of the park. 

New sneaker trainer brand to know Good News London

Hurler is a traditional baseball stripe, which comes in monochrome striped canvas with a natural rubber sole. The Bagger style comes in cotton canvas white, black or navy. The Dinger introduces colour into the collection with primary blue, red, green, off white, 70s burnt orange and black. This striking style has a contrasting white tongue that comes in cotton canvas.  Babe is a canvas and nylon mix combining vibrant multi-coloured tones and Slugger is an easily styled black canvas with a noticeable white lace or matching black laces. 
The collection ranges from £50 for the low height styles, to £60 for high-tops.

Right - More Good News SS17

Good News look to create a positive change in the world. From ethical product monitoring fairtrade and supply chain, to collaborations with charities and brands that share the Good News values. The aim is to engage target audiences and communities through raising awareness on important issues. 

Now, just ask yourself, why buy a pair of Converse when you can get a pair of these?

Instagram @goodnewslondon Facebook @goodnewsldn www.goodnews.london

Below Right - Everything is coming up corduroy for AW17 - Good News Rhubarb Low AW17

 

 

 

Corduroy trainers sneakers Good News The Chic Geek

rhubarb hi Good News sneakers new label to know

Left - Hurler Hi AW17

Published in Labels To Know

The Chic Geek visits Diadora MuseumWith everything turning towards vintage sportswear, it was perfectly timed and serendipity to receive an invitation to the Diadora museum. Located near Treviso, around 40km from Venice, Diadora, the Italian sportswear brand and manufacturer, is having a renaissance and riding the wave of the revival of 80s sports classics and men’s terrace wear. 

Left - Diadora HQ is near Treviso, a town in the Veneto region of north-east Italy

Diadora museum Treviso ItalyUnfortunately not open to the general public, the museum is located at the head office and factory. Since July 2009, Diadora has been controlled by L.I.R. the holding company owned by the Moretti Polegato family, who also own Geox. They have re-established the Diadora brand and the museum is there to remind and explain to visitors and employees the brand’s history and sporting heritage.

Right - The timeline of Diadora's history in the museum

Diadora is from the Greek, dia-dorea, which means, ‘to share gifts and honours’, and was established in 1948 by Marcello Danieli to make mountain boots. Treviso is situated near the mountains and the Italian mountain police required special boots for their duties and this is why many of these types of manufacturers and companies sprang up in this area after the war. 

Boris Becker Diadora trainers sneakersIn 1960 Diadora shifted its production to sports and during its heyday in the 1970s, 1980s and 1990s, it was worn by some of the biggest sports stars of the time including Ayrton Senna, Sebastian Coe, Bjorn Borg and the Italia ’90 Italian football team.

Left - One of many of the famous sports shoes in Diadora's hall of fame - Here is Boris Becker's

Inside the Italian Diadora factoryIn 2009, Enrico Moretti Polegato, a member of the controlling family, became the new president of the company with the aim of enhancing the brand’s worldwide reputation and production. A background as a lawyer, and softly spoken, he kindly gave us the tour of the museum.

Right - Inside the factory where 10% of Diadora's shoes are #madeinitaly

The museum starts with an overview of nearly 70 years of history with a few of the original machines and processes it takes to make the shoes. An enviable collection of signed football shirts illustrates the depth of names who have worn Diadora.

Diadora's sporting heroes greats Italia 90The next part is where Geox’s expertise comes in. Masters in sole innovation and construction, they are regarded by some as the best, producing comfortable and practical footwear. A new concept, centred in the room, illustrates the breathability of their soles and how they are bringing this technology into Diadora’s new footwear.

Left - Diadora's sporting greats on the outside of the headquarters 

The final part is Diadora’s greatest hits: a display of all the sports people who have worn Diadora over the years including Boris Becker, Roberto Baggio and Francesco Totti pictured alongside their shoes.

Diadora’s collections are a good mix of heritage with modern finishes and techniques centred around the sports shoes and their current collection of 'Heritage' casual wear has the strong branding people are currently looking for. They do pure sports shoes, casual shoes and vintage inspired shoes, for many different sports, and they also produce utility shoes. Around 10% of their shoes are, now, made in Italy, and around 30% is made in neighbouring countries in Europe. 

Diadora spring summer 2017 campaign

When I visited they were making utility shoes in the factory adjacent to the museum. The small production space is connected to the design department so they can prototype and produce in limited runs and in tighter time frames. Diadora has recently specialised in producing special collaborations for brands and retailers. 

It feels that being part of a bigger group, Diadora, has more stability and the expertise and investment you need in order to be able to keep up in this very competitive market. As people grow tired of the sports mega brands and a return to those with real heritage, Diadora is in the perfect position to reap the benefits with quality products that are well made and define this new era of retro sports that has hit the current fashion scene.

Right - Diadora's current SS17 campaign which references its 80s archive

www.diadora.co.uk

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Published in Fashion
Tuesday, 13 December 2016 16:32

#OOTD 96 Chic Geek The Smart Tracksuit

Lyle Scott tracksuit navy The Chic GeekTom Ford, you’re missing out! Even after all his daily baths, you'd think it would be too tempting to slip a tracksuit on, but, he recently told GQ America that he didn’t own sweatpants, but he did concede that he’s a member of a tennis club in London that only permits its members to wear white, and yes, sometimes he does get into the car in this one pair of white sweatpants, since it’s required, but no one on the street sees him because his driver pulls him right up to the club.

Oh, the shame! Can you imagine?! Well, the tide has turned and boy, does TheChicGeek love a good tracksuit.

Credits - Tracksuit - Lyle & Scott, Watch - Mondaine, T-Shirt - Derek Rose, Trainers - Russell & Bromley

Shot by Robin Forster on Olympus PEN 

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Published in Outfit of the Day
Tuesday, 30 August 2016 09:32

#OOTD 88 Olympic Geek 5/5

the chic geek blogger olympic gamesIt's over :( The Rio 2016 Olympic Games is finished and it's time to hit the showers. Post-gymwear requires a simple yet stylish approach to sportswear. Comfort is key and rehydration a priority as you venture home and flop into bed. 

Put those aching muscles into loose tracksuit bottoms with sandals and sports socks and go home to eat your own body weight of food. You deserve it! 

Credits - Tracksuit Bottoms - Duck & Cover, Rucksack - Herschel, Watch - Storm, Sandals - Birkenstock from ASOS, Blue Rain Jacket - Huez, White Olympic Team GB Top - adidas from JD Sports, Socks - adidas from ASOS, Fragrance - ‘Uomo’ by Salvatore Ferragamo, Moisturising Shave Gel - The Real Shaving Co., Superdefense Night - Clinique, Water - SmartWater

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Shot by Robin Forster on Olympus PEN

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Published in Outfit of the Day
Tuesday, 23 August 2016 11:57

#OOTD 87 Olympic Geek 4/5

rowing sports geek ootd blogger

TheChicGeek's fourth Olympic ring sees him take to the machines. Going hard before he goes home, TheChicGeek is showing off those geeky guns in a sleeveless running top and running shorts with gradient details. Add a bright sports shoe and a covering of sweat and you'll be fitter before you can say Tokyo 2020!

Credits - Trainers - Nike from JD Sports, Watch - AVI-8, Socks - adidas from ASOS, Sleeveless Top - Admiral Performance from Sainsbury’s, Shorts - Iffley Road, Tracksuit Top - adidas from JD Sports, Backpack - Herschel, Even Better Dark Spot Corrector & Optimizer - Clinique, All-In-One Progressive SPF - That’s So

Shot by Robin Forster on Olympus PEN

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Published in Outfit of the Day
Monday, 15 August 2016 13:30

#OOTD 86 Olympic Geek 3/5

nike sneakers ootd the chic geek olympicsAs Team GB continues to bring home the gold medals, TheChicGeek's third Olympic Ring OOTD goes bright in bold yellow and orange. In a loose fitting running top, retro-length sports shorts and leggings, TheChicGeek just needs the arms and legs to go with it. Maybe lifting all those winning medals will help! 

Go bright, or go home. Come on #TeamGB

Credits - Yellow Trainers - Nike from JD Sports, Skin Cream - Egyptian Magic, Sunglasses - Oakley, Watch - AVI-8, Mr Mint Daily Face Wash - Soveral, Black Leggings - Bjorn Borg, Yellow Shorts - adidas, Orange Top - Soar, Tracksuit Top - Umbro

Shot by Robin Forster on Olympus PEN

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Published in Outfit of the Day
Monday, 08 August 2016 13:54

#OOTD 85 Olympic Geek 2/5

running geek soar sportswear olympicsKeep on running, but no hiding! Getting games fit, TheChicGeek, is doing work on his sprints. Always stretch before you style, that's his advice, and keep things loose and light.

Move over Usain! TheChicGeek means business in his Olympic preparation in a simple vest top and dark shorts. Add matching accessories in everything from navy to electric blue. On your marks, get set, GO!!!

Credits - Trainers - Puma, Water - Smartwater, Sunglasses - Oakley, Socks - Huez, Watch - AVI-8, Shorts - Soar, Blue Hooded Top - Hackett Sport, Sleeveless Navy Top - Soar, Rucksack - UTC00, Self-Tan - EQ Evoa, Face Scrub - Clinique For Men, SPF 30 - Clinique

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Published in Outfit of the Day
Tuesday, 02 August 2016 12:03

#OOTD 84 Olympic Geek 1/5

rio olympics chic geek sportswearBehind every great athlete there is a great trainer; passing on his experience and knowledge to the next generation of Olympians. To celebrate the Rio Olympics, TheChicGeek took to the playing field to train for that gold medal.

Always striving to be his best, TheChicGeek is, here, channeling 'retro sports teacher' in a fresh white tracksuit and 'Chariots of Fire' type vest top. An Olympic gold, like true style, takes commitment, dedication and training!

Credits - Trainers - Puma, White Tracksuit Top - Bjorn Borg, White Tracksuit Bottoms - Bjorn Borg, Socks - adidas, Watch - Maurice Lacroix, Vest Top - Iffley Road, Whistle - Le Coq Sportif, 'Omoressence' - Omorovicza, 'Urban Blue Detox Clay Mask' - Lab Series, 'City Block Purifying Cleansing Gel' - Clinique.

Shot by Robin Forster

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Published in Outfit of the Day