We all love a good festival, it's as British as bunting and warm cider. So, when it's time to get those chicken legs out, go bold and put bright colour with bright colour. (Oh, and something waterproof, we all know how the weather works!).
It's also practical, because it's good to stand out from the crowd, just for your friends' benefit. Just add some Gallagher swagger!
Credits - Jacket & Shorts - K Way, Socks - Topman, T-Shirt - Jaeger, Shoes - Base London, Backpack - Eastpak
When you're a ginger, you can match your Millenial Pink to your nipples! Bring out the baby pink pastels in various shades this spring. Add touches of coral to highlight and contrast and look for classic, collegiate shapes in jackets and sweatshirts.
Accessorise with a handful of balloons!
Left - Credits - Shoes - Base London, Jacket - Scotch & Soda, Sweatshirt - Scotch & Soda, Trousers - Moss Bros
Have you met Gym?! No, me neither! As we slide into summer look gym ready in classic sportswear items. Whether lounging around or actually doing something, heaven forbid, team with coloured lenses and a fun baseball cap for a cool geeky look.
Credits - Hat, T-Shirt, Jacket, Shorts - All Gymphlex, Chicken Legs - Model's Own, Shoes - Base London
The 'Snazzy Jacket' might be something your dad would say, but it perfectly sums up this year's Prom Season. The idea is keep it simple, but with a flamboyantl flourish.
This jacket, made from patterned jacquard fabric with metallic touches, is dressed down with a simple black T-shirt and grey wool trousers. Add shades and your best dance moves and you'll be the most stylish geek at the ball!
Credits - Jacket - Moss Boss, T-Shirt - Whistles, Trousers - Moss Bros, Socks - Pringle of Scotland, Shoes - Base London
Our love of the 80s continues. From the music to the films to the fashion, it’s the decade that keeps on giving.
The big trend, fashion wise, is 80s sportswear and this is the look you should be following.
Go for larger fits, especially in coats and jackets - I’m wearing a large here - with strong, contrasting primary colours.
This jacket by Tommy Hilfiger is from House of Fraser and perfectly illustrates the new look while heavily referencing its vintage archive.
Team with dad jeans, branded socks and retro trainers. Don’t forget the gold chain or necklace for that final, confident flourish. Read more why here
Are you ready, Player One?!
Credits - Jacket - Tommy Hilfiger from House of Fraser, Jeans - Topman, T-Shirt - Umbro, Necklace - Topshop, Socks - Fila, Trainers - Diadora, Cap - J Crew
You've probably got the idea - I've been banging on about them for months - that this season is all about vertical stripes.
Left - SS18 Marni, Balmain, Etudes
Every designer and brand worth their stripes showed multiple variations of them. There are many ways to wear the trend - matching and mixed. Clash, contrast or complement, the choice is yours!
Credits - Jacket - Scotch & Soda, Short-Sleeved Shirt - ASOS - Trousers - Scotch & Soda, Slip-Ons - Base London
TheChicGeek took Vertical Stripes to Marrakech, see more here
Your shirt should be like fashion, this season - one minute you're in, and one minute you're out. Or, you could just compromise, like seen on the Marni catwalk, and wear it half-in and half-out.
It's like messy business attire. The walk of shame, the morning-from-the-night-before chic. Try it.
Credits - Jacket - Scotch & Soda, Shirt - Scotch & Soda, Trousers - Moss Bros, Shoes - Base London , Bag - ST Dupont
Left - Both Marni SS18
With the Russian World Cup coming, or should that be looming?! We're going to get all nostalgic for Panini stickers and short-short football kits. Retro sportswear shows no sign of slowing down in fashion circles and anything branded, or with brand's old logos, is as popular as ever.
Credits - Loafers - Base London, Jeans - Raey, Top - Vintage
Nothing like an arctic blast to test your style mettle. TheChicGeek decided to face the 'Beast From The East', face-on, in a Nobis 'Heritage' parka. Nothing will stop TheChicGeek on his style quest to make the world of menswear a better and more refined place.
The primary red of the parka contrasts well against the white, wintry backdrop, and, like a style beacon, shines bright when teamed with other primary sportswear and accessorises. Add a pair of chic hiking boots and this beast has been well and truly beaten!
Business geek gets his professional head on in a new Remus Uomo suit. Throwaway that skinny fit and go for something for classic, more grown-up and generous. This blue Remus Uomo suit has a subtle micro check with handsome pocket highlights.
Express your personality through your choice of shirt, socks and accessorises. Think pink in a classic work shirt and matching socks, while a timeless leather briefcase is given an injection of fun with a crocodile bag charm. Snap!
Left - Credits - Suit - Remus Uomo, Pink Shirt - Remus Uomo. Kipper Tie - Vintage from eBay, Socks - Pantherella, Shoes - Dune London, Bag & Bag Charm - Furla