Maybe it was the summer season, or a sign of the times, but Copenhagen was noticeably quieter in terms of visitors and brands. Both major trade shows, Revolver and CIFF, felt emptier than previous seasons with many brands, both large and small, missing.
Regardless, there was still plenty to take note of and get us excited for the SS20 menswear season. So, here goes:
A womenswear trend from a few summers ago, there’s been a distinctive uptake by guys on social media of the humble string bag. Despite all your worldly goods being on display, the string bag is the cool reusable shopper. These from Danish brand, Épice, are the designer version with the price to match. Established in 1999 by the Danish designers Bess Nielsen and Jan Machenhauer, it offers also a range of printed bags and knitwear made in Italy. Around €70 for a bag.
Left - Épice string bags
Real Fun Fur
It was inevitable that the fun fur movement would touch menswear at some point. But, for those worried that fun-fur/vegan just equals more plastic in the world, new Scandi coat brand, Bobby Rocky, uses woven wool - no sheep were harmed in the making - to create a range of coats. This full shaggy overcoat retails for around for a reasonable €600.
Right - Bobby Rocky wool fun fur
Wishful thinking, designer, Joohyung You, looks at peace between North and South Korea for the SS20 season. This former footballer, who played for German teams, launched his label Freiknock in 2013. This season sees cute peace bears, North Korean propaganda imagery and tailoring inspired by the wardrobe of Kim Jong Un.
Left & Right - Freiknock
The Dutch slang for water or rain, this raincoat brand has ingenious side zippers that allow the jacket to go up over your bike. Maium’s rainwear is produced from recycled plastic bottles, does not contain any harmful substances and is said to be manufactured under fair, safe and healthy working conditions. Around €135 for a coat.
Left - Maium raincoat
The third season from this New York based menswear brand. Creative Director, Terrence Williams, previously a shoe designer with Creative Recreation, with experience spent at Thom Browne, teamed up with English designer, Joshua Fronda, “to develop a playful modern adaptation to subculture classics which became Agent”.
Left - Agent
Based on Old Street roundabout, this multi-brand retailer is pushing its own brand label of £60 tees and tops amongst its list of independent designer brands and trying to keep up with the ever-evolving streetwear consumer.
Left - Ejder
A graduate of Copenhagen’s Royal Danish Academy of Fine Arts, Singaporean designer, Zheqiang Zhang, won the ‘Euro Fashion Award’ in 2018. His label, Pseudonym, is a mix of stunning silk scarves and trench coats incorporating further striking designs.
Right & Below - Pseudonym
With a store in Copenhagen, Uncle Bright mixes 50s Americana with the philosophy that all garments are created to be worn with a functional yet stylish purpose
Uncle Bright says it is happy to wallow in nostalgia and never looks forward for inspiration. Most worthy of note is the handmade footwear. Manufactured in Spain at a factory with more than 100 years of experience, every single boot goes through minimum 200 different stages in production.
Left & Below Left - Uncle Bright
In our modern age you have two hipster artistic choices; Van Gogh or Frida Kahlo? Well, Amsterdam based brand, Daily Paper, has teamed up their Dutch icon, Van Gogh. Knowing their irises from their sunflowers, this capsule collection in collaboration with the Van Gogh Museum in Amsterdam is a painterly hit on shirts, jackets and jeans.
Left & Below - Van Gogh Museum X Daily Paper
See Paris Menswear Trade Show Report - Here
Since Stella McCartney launched her menswear nearly 3 years ago, it hasn’t exactly set the world alight - See more from TheChicGeek archive here - But, newly independent, she just bought the majority of her company back from Kering, it feels like it has new impetus.
You know I love a Beatle, especially anything psychedelic or related to the Yellow Submarine, and when your father is Paul McCartney, there won’t be any problem with gaining permission to use whatever you like.
Her new ‘All Together Now’ collection follows the film’s timeless message of peace, love and togetherness. This coat reminds me of something the artist Peter Blake would wear. He loves a badge and was also the designer of The Beatles Sgt. Pepper's Lonely Hearts Club Band album artwork. He is also friends with Stella McCartney.
While crazy expensive - you could get a similar effect by buying lots of old badges from eBay - I haven’t seen this many since I left the Cub Scouts!
Left & Below - Stella McCartney - Arthur Coat - £ 4550
When New Look announced, at the beginning of this month, its menswear was going online only, it solidified what we already knew; high-street fashion is struggling, badly. It was only a few years ago, when the ‘dapper’ three-piece skinny suit was at its zenith and pocket squares were furnishing top pockets, that the good times were rolling and Britain’s high-street menswear retailers were expanding.
Left - Momager Kris Jenner loving an adidas tracksuit but with a Gucci bag or Fendi keyring
Back in 2016, New Look was busy rolling out menswear stores in university towns, appealing to those on a budget wanting fast fashion. New Look was fairly late to the menswear party, following in the footsteps of brands like Topman, River Island and Moss Bros, but it had lofty ambitions. They opened 22 menswear stores in places such as Shrewsbury, Exeter, Maidstone, Derby and Nottingham. They are all now closed, wth New Look saying in a recent statement, “New Look is removing menswear from its UK and Ireland stores but will continue to sell the range online and on third party platforms,” such as ASOS and Zalando.
So, what happened? Sportswear happened. Branded sportswear has been the main fashion story for the past few years. From trainers to tracksuits, sportswear is everywhere and on everybody.
Recent results from sportswear behemoth, JD Sports, illustrates its growth and dominance. JD Sports, which is now more than three times bigger than arch rival Sports Direct, almost-doubled revenue in its latest results for the 52 weeks to February 2, 2019. Revenue was up an incredible 49.2 percent to £4.7 billion for the period compared to the year before, with profit before tax increasing by 15.4 percent to £339.9 million pounds.
JD Sports’ results includes its acquisition of the Finish Line business in America. The brand was bought for around £400 million in June 2018, and saw JD Sports take ownership of Finish Line’s 600 stores in the US.
JD Sports executive chairman, Peter Cowgill, said in a statement: "We believe that our acquisition of the Finish Line business in the United States, the largest market for sport lifestyle footwear and apparel and the home to many of the global sportswear brands, will have positive consequences for our long-term brand engagement whilst significantly extending the group's global reach. We maintain our belief that Finish Line is capable of delivering improved levels of profitability.” JD Sports said it stayed clear of reactive discounting while offering a point of difference in the goods it sold.
This American dominance, particularly of the internet and social media channels, has helped grow this market. When American football is coming to Wembley and there’s even talk of baseball making inroads into this country, then you know the power of the American online world we now live in. When you see Kris Jenner wearing a full adidas tracksuit on multiple episodes of the Kardashians, instead of the luxury labels she used to be wearing, it really illustrates how far this trend has come and it’s global.
JD Sports is now in 10 countries in mainland Europe with its first store in Austria at Mariahilfer Strasse in Vienna opening in the next few months. The JD fascia saw a net increase of 39 stores in the period with new stores in all of the retailer’s existing territories as well as its first two stores in Finland. In Asia, JD Sports has opened its first stores in Singapore, Thailand and South Korea with its local partner Shoemarker Inc, and now has 16 JD stores, including 14 conversions of the multibrand Hot-T fascia which was acquired in the previous year.
New Look recently closed all of their stores in China, Belgium and Poland, 85 stores in the UK and, potentially, those in France and Portugal too. It has returned to profit after its underlying operating profit came in at £38.5 million to Dec 2018, compared to an underlying operating loss of £5.1 million for the same year-to-date period the year prior, but like-for-like sales are still falling, they’ve just slowed.
These woes aren't just restricted to New Look. The fall in the value of these high-street companies is illustrated by Arcadia recently buying a 25 per cent stake in retailers Topshop and Topman back from US investor Leonard Green for $1 or 76p. It was rumoured the US private equity firm bought the 25 per cent stake from Sir Philip Green’s Arcadia in 2012 for £350 million. That’s some devaluation.
Another British high-street brand suffering from the dominance of sportswear is Moss Bros. The menswear retailer recorded a £4.2 million loss for the 52-week period ending January 26, 2019, compared to a profit of £6.7 million the year prior. Revenues were down 2.1 per cent to £129 million and like-for-like sales dropped 4.3 per cent. Interestingly, full-year figures showed that like-for-like hire sales plummeted by 9.3 per cent. People aren’t even renting formalwear now?! Moss Bros chief executive, Brian Brick, said it was an “extremely challenging” year. “We suffered from a combination of a significant stock shortage and extremes of weather, alongside sporting distraction in the first half, which impacted footfall into our stores,” he said. That “sporting distraction” was the World Cup with people no doubt wearing yet more sportswear.
“Looking forward, in common with many UK retailers, we continue to anticipate an extremely challenging retail landscape, particularly within our physical stores, as a result of reduced footfall and rising costs.” he said.
This sportswear as a fashion trend is slowing, but sportswear is beyond a trend, now, and it’s a lifestyle and ease of dressing that is resonating around the world and to every age group. These once dominant British high-street stars are contracting and they are cutting off limbs (menswear) to save the vital organs. Karl Lagerfeld once said, “Sweatpants are a sign of defeat. You lost control of your life so you bought some sweatpants.” He couldn't be more wrong.
After much menswear excitement on red carpets, this awards season, the expectations were high for something interesting at the Oscars. Apart from Billy Porter’s voluminous train, it was a fairly conservative and traditional night. Those immature-looking, shrunken velvet suits were rife, while the rest opted for traditional black tie.
The man to offer us something new was British actor, Nicholas Hoult, in Dior Men AW19. From the recent AW19 collection, the suit was reimagined in plain fabric with a shorter sash. The simply singular button and sash wrapping around the shoulder, around the back, then to the side, is elegantly different.
Nicholas Hoult is tall enough to have carried off the original length, but, I think it would have looked chicer with black fringing at the end. It would have also weighted it down.
It certainly saves needing a napkin!
Whenever I see film of the Beatles, it’s the latter years and their last performance on the top of their offices on Savile Row that really inspires me sartorially.
Ringo in his red PVC coat, drumming away, is a sight for sore eyes. This colourful, playful and experimental period of menswear is back for those of us brave enough. I still dream after this Tom Ford psychedelic shirt - here
Available now, this “Prospect Road” print from Liberty of London dates from 1968, just one year before that final Beatles rooftop gig. It’s bold, but shows a confidence and a Lucy-In-The-Sky dreamlike quality.
TheChicGeek says, “I would wear with a dark suit and plain knitted tie.”
With an entire space raft of films and TV series relating to space travel arriving on our screens, this season, there’s something always cool about dressing for the Space Race. With Ryan Gosling in ‘First Man’, where he plays the first man to land on the moon, Neil Armstrong, and Sean Penn off to Mars in ‘The First’, it feels like the appetite is strong for leaving this planet.
Pretty Green, a brand always offering something interesting and surprising, has this silver overhead jacket which is one part end of the marathon, one part 90s raver and a whole lot of fun.
It’s interesting how you can become stylishly invisible wearing something so reflective and distinctive. Geekspeed!
Left & Below - Pretty Green - Overhead Jacket - £200
For those of us who want to express our taste, get something different and also, possibly, invest, vintage is the place to be, right now. I love a rummage around a vintage store or on eBay, but finding something decent, that fits, is tough, but that’s part of the fun and makes something good all that more special. Book -
One of the easiest ways of finding something special is to look at a specialist online auction and Kerry Taylor Auctions in Bermondsey is probably the best specialist fashion seller in the UK. Admittedly, it is reflected in the prices, but they aren't crazy, especially when you compare them to today's designer prices. I always have a look at their online catalogue, not only to look at what is in the sale, but also for style ideas from the past.
Here are TheChicGeek’s picks of the sale and why:
TheChicGeek says, “While I probably wouldn’t get into this dress… it’s the 1960s & 1970s optical prints that are all the rage at the moment. Just look at Dries Van Noten’s Verner Panton inspired collection for SS19 to understand how fresh these are looking right now. I'd love this print in a shirt.” See Thom Yorke in Dries Van Noten SS19 it here
Lot 202 : A Pierre Balmain couture printed organza evening dress, 1972
A Pierre Balmain couture printed organza evening dress, 1972. labelled and numbered 154665, boldly printed with 'target' medallions.
Estimate: £300 - £500
TheChicGeek says, “Vintage Tommy Nutter is very hard to come by. These aren’t particularly exciting, but, it’s the shapes you’re buying into: huge, exaggerated lapels and flared trousers. I particularly like the multiple vents on the back.”
Book - You need to read the House of Nutter here
Lot 252 : Two Tommy Nutter gentleman's wool suits, 1975-76
Two Tommy Nutter gentleman's wool suits, 1975-76. un-labelled, of similar design, the first in sage-green, the second beige, both jackets with exaggerated lapels, inverted pleat detailing to front pockets and rear; together with an original 'Nutters' hanger and photocopy showing the original owner.
Estimate: £300 - £500
TheChicGeek says, “These are a fashion museum piece, so I’d expect them to go for much more than the estimate. The late 1960s sci-fi/retro-future styles still fascinate and these are one of the iconic eyewear styles of that era.”
See more inspiration from 2001 Space Odyssey here
Lot 267 : A pair of Courrèges cream plastic 'eskimo' sunglasses, 1964
A pair of Courrèges cream plastic 'eskimo' sunglasses, 1964. signed along one arm, the solid lenses with horizontal slits, in a Courrèges plastic glasses case.
Estimate: £200 - £300
TheChicGeek says, “While this isn’t an original Pearly King outfit, and more a stage costume, the allure is the style’s place in London’s working class street culture. While an original East London ‘Pearly’ suit would be the dream, it would be hard to find one in as good condition as this one.”
Lot 381 : A good 'Pearly King' outfit for 'The Yorkshire Coster', English, circa 1910
A good 'Pearly King' outfit for 'The Yorkshire Coster', English, circa 1910. of dark grey herringbone tweed and covered entirely with pearlised buttons, comprising jacket, waistcoat and trousers with buttons by 'Scarboro Etches'; together with an original photograph and pocket map of London. Provenance: The Castle Howard Collection, ex lot 210, Sotheby's, 7th October 2003. This suit belonged to William Wedgwood Fenwick (1886-1960) who was born in Scarborough to Methodist parents. He wanted a stage career and went to London where he trained as understudy to the performer Albert Chevalier. Eventually due to pressure from his family he returned to Scarborough where he opened a draper's shop. He used to entertain friends wearing this suit.
Estimate: £350 - £500
TheChicGeek says, “Pre-20th century items have a preciousness knowing that the majority of clothing or accessorises fell apart through wear and never made it through the decades of time. These pairs of braces are really cute and show the whimsy in menswear going way back into history. These are pure dandy and would be fun to wear, if the condition allows.”
Lot 419 : Three pairs of men's braces, mid-late 19th century
Three pairs of men's braces, mid-late 19th century. comprising: petit point pair with motifs including matadors, galleons, native figures with feathers; another pair embroidered with forget me knots, both with elasticated and leather straps; a woven blue and white Edelweiss patterned pair; and a single poor condition petit point panel.
Estimate: £250 - £400
TheChicGeek says, “This is giving me pure Gucci vibes, especially the yellow one. Saying that, Michele’s probably already ticked these off his list of references and he’s already ransacked Northern India from the first half of the 20th century for SS17!!!!”
See more about this AW18 season’s trend of Balaclavas here
Lot 464 : Two quilted hats, Ladakhi, Northern India, first half of the 20th century
Two quilted hats, Ladakhi, Northern India, first half of the 20th century. the first of golden-yellow silk damask; the second in black velvet with fauna stems stitched in gilt thread; both lined in red cotton. This style of hat is worn sitting high on the crown of the head, with the flaps curving outwards, during festivals.
Estimate: £100 - £150
Menswear is often viewed in isolation. Many designers or brands who produce both men’s and women’s clothes often keep them apart when showing them to the press. The times they are together, the menswear often looks conservative and dowdy compared to its feminine counterpart.
Left - Topman AW18
So, it was with some excitement, when I attended the newly merged Topman/Topshop AW18 preview a few months ago, that the menswear was louder than the women’s. Looking across the room I thought I'd stepped to the wrong side. And, let’s be honest, Topshop womenswear isn’t exactly for shy wallflowers.
To me this signified the new confidence in high-street menswear and menswear in general. Topman has had a rocky patch of late and could have easily played safe and opted for simple basics and proven product. But, no, this was like a wardrobe for Harry Styles’ global world tour! A new Global Design Director, overseeing both Topman and Topshop, Anthony Cuthbertson, had arrived from Just Cavalli.
It’s as though Gucci has pushed the door open for this type of exhibitionist menswear and the British high-street has, literally, kicked it open. I don’t think menswear has been this colourful and bold since Tommy Nutter was a leading figure.
Right - Versace taste, lemonade budget?! AW18 River Island
And, it’s not just Topman. It’s River Island, ASOS, boohoo and many others who are reacting to an experimental male consumer who isn’t constrained by gender or the feeling of conforming.
Victoria Hunt, Senior Designer, River Island, says, “Menswear trends have been bolder of late, so there’s been a natural progression towards more adventurous clothing; not just at River Island, but across the entire industry. Catwalks are pushing the limits and this trickles down to make standout fashion more readily available."
“The trend for loud prints and statement pieces seems to be a natural fit for our men’s consumer, so we’ve really embraced it. We are also consciously driving the brand to be more cohesive across all of our departments, although our menswear, womenswear and kidswear customers are all different our collections should be instantly recognisable as River Island.” says Hunt.
Shane Chin, Menswear Design Manager, boohooMAN, says,“At boohooMAN we listen and learn from our customer and grow our collections to suit our guy. It’s a really exciting time for boohooMAN and we’re lucky to have a broad customer base that isn’t afraid to go after new trends and styles.”
“Ideas have been taken mainly from street style and considering how our guy will ultimately wear and style the garments we design. I think the resurgence of Gucci has put a real focus on bringing the fun side back to fashion and by mixing this with the current focus on streetwear, we’ve been able to push the boundaries further in the collections.” says Chin
Street style, influencers and social media seems to be playing a massive part of this growth in experimentation. One is feeding the other and so the cycle continues. These are items made for Instagram and the frenzy to standout on the platform. These are the type of clothes that make better pictures.
Left - Sequin trackies? Topman AW18 Like sequins? See TheChicGeek's picks here
“We gather ideas from all areas as inspiration for our designs: street style, editorials, art and travel to name a few. There are a lot of the big fashion houses pushing bold florals and baroques, but we’re seeing this a lot on the street too. We are always on the look out for new and exciting fashion.” says Hunt.
“Social media has given rise to this in a big way, trends are able to gain momentum so much faster now. Look at the bumbag/cross body bag – who could have predicted that was going to be so huge?” she says.
Designer fashion has become so expensive and, with the younger generation having less money or earning less, these retailers and brands are allowing guys to look as baroque as a Versace model for pocket money prices. I think the affordable prices are encouraging men to be more experimental knowing they haven’t committed as much when it doesn’t cost a month’s rent.
“Menswear is adapting to the growth of social media and the way that style inspo. is so readily available. There’s a real buzz around menswear and it’s exciting to see menswear have more of a focus at fashion weeks around the world, each season. I think the range of brands showing menswear and womenswear in the same shows has also had an effect on people being more inspired by menswear and menswear styling.” says Chin.
It’s interesting that something that was seen as a step back for menswear - the merging of designer catwalk collections - has actually made menswear step up to mirror the womenswear in its distinctive and look-at-me aesthetic and raise its awareness.
Hunt says, “The growth of menswear in general has made high end fashion so much more accessible and relevant to the customer. All over the world, menswear fashion weeks gets so much coverage on social media that men are seeing celebrities and influencers in more experimental trends and dressings and that’s something that they aspire to.
“Just yesterday I was at graduate fashion week and the amount of students choosing to study menswear has grown hugely over the past few years, so there is definitely more to come. It’s also a rebellion in part to the button-down sartorial looks of a few years back. Now, guys want to break and bend the rules, throwing prints, sportswear, tailoring and streetwear together effortlessly.” she says.
It would be silly to suggest that this guy was the majority of men, but it's growing and it’s a younger male consumer who will influence his social circle both on and off-line.
“It’s a really wide demographic – from the well-groomed Ibiza guy that likes to wear a matching twin set by the pool, to the fashionista that clashes three different prints in to one look!” says Hunt.
“The market continues to grow at more than double the rate of womenswear, so it’s not going to slow down any time soon. Men will continue to experiment and it will be exciting to see what’s next – gender is no longer a static thing, so guys don’t feel that they have to conform in the same way. We can be whoever we’d like to be and clothing is a great way of expressing that.” she says.
Right - The sequins keep coming - River Island AW18
Chin says, “I think people’s attitudes towards menswear are changing. Even in the last decade, and in my career to date, menswear trends and styles are becoming more adventurous each year. The lines are blurring and fashion is no longer a womenswear focused arena.”
Affordable menswear has never been produced in such volume and with such experimentation. Sequins, fringing, patches, badges, louder and louder patterns and prints, make this like a sweet shop for modern day Marc Bolans. This feels like a really exciting time for high-street menswear and the British are leading the charge. Where we lead, others will follow, and it’ll be interesting to see where this type of outlandish menswear can go.
Paris men's is the home of the big fashion hitters and it didn't disappoint for AW18:
Thought leather trousers were just for the Hoff?! Think again. Leather shakes off its stereotypical rockstar image and gets smart enough for business attire.
From Far - Dunhill, Paul Smith, Hermès, Berluti, Ami, Wooyoungmi, Cerruti, Louis Vuitton
Once the sole preserve of Moncler wearing European language students, the ultra shiny puffer is the future of cold weather jackets.
Left - Dunhill
Why have one boring layer when you can have three colourful layers all showing at the same time? Rollneck, polo shirt and tank. Tick, tick, tick!
Both - Kenzo
Male Floral Twinsets
If you're going to wear a twinset, it may as well be covered with flowers.
Below - Both Kenzo
This is the season for reflection with silver accessorises. From bags to boots, choose something you can see yourself in, literally.
From Far Left - Dunhill, Kenzo, Lanvin, Louis Vuitton
No animals were harmed in the making of these. It’s not supposed to real or fake, but fun.
From Far Left - Kenzo, Pigalle, Sacai, Kenzo
Big shoulders and longer jackets continues to push the tailoring boundaries.
From Left - Kenzo, Wooyoungmi
Look like walking Matchesfashion.com packaging!
From Left - Louis Vuitton, Dries van Noten
Yves Klein blue is the bold, primary accent colour of the season.
Below - Officine Generale, Hermes, Acne, Facetasm
The AW18 colour of the season.
From Left - Paul Smith, Facetasm, Paul Smith
Boxer Waisted Short
A true boxer worn high over the hips.
Left - SSS World Corp
PVC, trust me, is the material and finish of the season. Black bin bag? Yes, please!
From Far Left - Balmain, Acne, Wooyoungmi, Louis Vuitton, CMMN SWDN, Haider Ackermann, Walter van Beirendonck, GMBH
The worst wash, in the worst cut. Hello, new jean.
From Far Left - Dior Homme, Vetements, Vetements, Wooyoungmi, Cerruti, Louis Vuitton, Facetasm, GMBH
Landscape Poster Knits
JW Anderson may have done this first, but I still like it.
Both - Hermes
Game of Thrones Coats
Jon Snow way?! Look like a warrior
Left - Alexander McQueen
This is granny mac territory, and I love it!
Below both - Maison Margeila
Don't over think this. Just turn your coat inside out.
From Left - Vetements, Maison Margiela
Weak calves?! This could be your winter leg solution.
Below - All Thom Browne
Straight off the back of London’s LFWM and a look around Florence’s Pitti Uomo, the smarter jacket shape for AW18 is what I’m calling the ‘Slouchy Norfolk’.
It’s a longer jacket with a distinctive waist, and rather than the rigid and thick tweed of the Edwardians, this is more relaxed, unstructured and modern.
Oliver Spencer showed his with matching trousers in a handsome micro checked fabric, while Danish brand, Hansen Garments, featured the Norfolk’s signature waist belt and multiple pockets in a soft flecked material.
You’ll be able to wear this as a light coat and, also, instead of a smarter jacket during autumn and early winter.
Far Left - Oliver Spencer AW18
Left - Denmark’s Hansen Garments
Below - Classic Hunting Norfolk Jackets