When did Margate become the epicentre of cool? This once unloved seaside town has seen a renaissance, not only with its minimal Turner Gallery and reopened and vintage inspired Dreamland theme park, but its collection of quirky retro and vintage shops.
Left - Eau De Parfum/GPS 23’34”N - 100ml - £160
Well, it was only a matter of time before Margate would spawn a collection of local brands. The first to catch my eye is Haeckels. Kent’s answer to Aesop, Haeckels is a premium, natural fragrance and skin care brand.
Using local ingredients, most prominently the ‘hand harvested’ seaweed, all Haeckels’ products are formulated in their cliff top lab in Margate where they only use and distill locally growing botanicals, offering the very best anti-oxidant properties.
They hold one of only two licenses in England to harvest seaweed from the English coast. (Margate’s coast is genuinely unique: built on a giant 14 mile long Jurassic chalk reef which makes up 20% of the UK chalk reefs which means its able to nourish families of seaweed not found anywhere else in the world).
The local seaweed forms the base ingredient of the skincare range based on the tradition of 'Thalassotherapy' derived from the Greek word meaning ‘sea’ or ‘ocean’. Thalassotherapy treatments use ocean water, seaweed, ocean mud and marine minerals to treat ailments and enable the body to replenish, remineralise and revitalise to enhance good health for body and mind.
Haeckels was founded in 2012 by film maker, volunteer beach warden and coastal enthusiast Dom Bridges. When Haeckels was starting out Dom would collect seaweed and local botanicals along the Margate coast and bring them bring back to his family kitchen to experiment. Dom’s wife, Jo, soon said it was time to get a proper lab and turn a passion into a business as every saucepan in the kitchen was starting to smell like a skin care product. Taking his wife’s advice he acquired the 'Lab on Cliff Terrace' in 2013 where more product formulas were developed to complete the range.
Right - Chalk Room Diffuser - 100ml - £100
The company has now grown: taking on members of staff whilst still playing an active part in the local community by organising beach cleans and taking part in marine conservation surveys.
Haeckels currently has two stores: one in Margate, the other in Shoreditch and has just gone into Selfridges. They are planning the world's first Victorian sea bathing sauna on Margate beach. Watch this space.