Fashionistos, clear your diary! As we stand on the eve of the new SS18 men’s show season be part of the excitement of London Fashion Week Men’s - LFWM - thanks to St James’s. Join TheChicGeek on Saturday, June 10th, as Jermyn Street is transformed into an al fresco catwalk.
The centre for London’s menswear for centuries, the St James’s area is steeped in history while still being one of the best contemporary men’s shopping areas in the world. Combine an afternoon of shopping with an inspirational see-now-buy-now catwalk show featuring some of the best British brands including Turnbull & Asser, John Smedley, Lock & Co and John Lobb as well as contemporary, newly arrived names including Paul & Shark, Jigsaw, Sunspel and Barbour International.
The two shows are at 1.30pm and 3.00pm and the tickets are free. You just need to register - here What are you waiting for? See you there!
Nearest Tube - Piccadilly Circus
Left & Right - Previous St James's presentations featuring the men's retailers within this prestigious area of Mayfair
If you can’t make either of the shows visitors will be able to drop into the shops of St James’s for a variety of special in-store activities such as a shirt cutting demonstration from a Master Shirt Cutter at Harvie & Hudson and complementary wet shaves at world renowned perfumery Floris. Jermyn Street will also play host to some of London’s best street food retailers all offering a bespoke St James’s menu, making sure the day will be a feast for all the senses.
Somebody pass me a spanner! Or, should that be my blow torch?! Part of Jigsaw’s new ‘Raw State’ workwear-inspired collection, this jacket is looser than a traditional denim jacket, comes in Italian cotton and garment dyed to this amazing smokey colour that feels authentic enough to be worn by an Okie in the Grapes of Wrath: dustbowl chic, anybody?!
The shape is cropped and sits nicely on the waistband. I tried it on yesterday and it comes up big. Take a size smaller.
Left & Below - Jigsaw - Raw State Welder Jacket - £249
I often get asked via my AskTheGeek section how to remove bobbles from clothes. Well, how about getting a coat that couldn't possibly bobble anymore?!
This beauty from Jigsaw is one of my favourites of the season and a total men's must-have. Made from a large bouclé fabric, it feels like a cross between a jumper and coat: perfect for those days to cocoon yourself against the cold.
Keep things simple underneath, such as here with a polo knit and slim jeans or trousers, and you'll be fine and dandy when it's cold enough to wear it.
Left & Below - Jigsaw - Luxe Bouclé Wool Double Breasted Coat - £298
If only Andy Warhol was alive today to see the rise of the selfie. A pioneer of self promotion, the king of pop art knew exactly the power of his own image.
TheChicGeek, on the other hand, has become a pop icon in the men's bloggersphere, thanks to his stylish persona. The coolest geek in town, he knows exactly how classic and chic a black leather jacket, Breton striped top and denim jeans can be.
Never one to shy away from the camera, watch as The Chic Geek turns himself into a work of art.
Credits - Leather Jacket - H&M, Top - Scotch & Soda, Jeans - Energie, Watch - Hammond & Co., Sunglasses - Police, Socks - The London Sock Co, Trainers - Converse, Wallet - Jigsaw
Shot by Robin Forster on OlympusPEN
With thanks to Sonsoles Print Studio, Peckham
More images below