Created by David Beckham in partnership with L’Oréal, HOUSE 99 is said to take a holistic approach to grooming, merging British barbershop culture and style with hair, skin, beard and tattoo creativity to build a home for every man’s next look.
Twenty one products named after David’s favourite year; he has ’99’ tattooed on his hand to mark a momentous year in both his personal life and career. He married Victoria, his eldest son, Brooklyn was born, and Manchester United won the treble.
The current HOUSE 99 must-haves include: Going Big Thickening & Purifying Shampoo, Get Groomed. Purifying Beard Scrub, Seriously Groomed Beard & Hair Balm. You get the idea…
Left - HOUSE 99 - Going Big Thickening Daily Shampoo - 250ml - £16, Get Groomed Purifying Beard Scrub - £18 Exclusive to Harvey Nichols until March
Quinoa and spirulina form the heart of HOUSE 99’s formulas, chosen specifically by David Beckham for their health-boosting properties, as a prominent sportsman. These natural protein-rich actives combine the essential constituents needed by hair and skin that can’t be synthesised by the body.
TheChicGeek says, “Does the world need 21 new grooming products from David Beckham? Probably not. Will it be successful? Probably. The thing about the current grooming market, this massive need for new shelf space will displace or replace existing brands. I’m not sure why L’Oréal didn’t just put David Beckham into their Men Expert range or make the new Barber Club his imput. Both need more identity, editing and personality.
But, I can see why they’ve done a separate range when I look at the prices. It’s more expensive than I initially thought or looks - £17 for a face wash, £22 for moisturiser.
I tried three products: Greater Look Face Moisturiser, Purefectly Clean Face Wash and Truly Brighter Eye Balm. The only thing of interest was the peppermint tingle in the face wash. The ‘Eye Balm’ is a bit too thick for such a delicate area.
Overall, I’m not sure where this fits. It’s priced to compete with Clinique and Lab Series, but it's packaged to compete with Nivea and Bulldog. I’m not sure what you’re paying a premium for other than for Golden Balls’ name. I also think launching 21 products at once is overwhelming and it’s a lot for anybody to take in. Modern grooming needs to be simple.
The tattoo products make sense with Beckham as the face and if they do box sets for gifting, I can see this being a popular present come father's day or Christmas.”
Lara Djandji, Menswear Buyer, Harvey Nichols
“From Raf Simons, SS18 saw the re-launch of key pieces from Joy Division’s ‘Unknown Pleasures’ album and I can’t get enough of the entire collection – my favourite piece being this jacket - it’s the perfect mix between fashion and music. For real fans, we’ve also bought the cap to complete the full look.”
Left - Raf Simons - New Order Oversized Denim Jacket - £1135
“Amiri’s exceptional quality and craftsmanship of each pair of jeans makes it easy and chic to wear them everywhere – from a flight to a night out.”
Left - Amiri - Broken Black Distressed Skinny Jeans - £645
“I love this iconic Dries Van Noten look – it’s so effortless yet still elegant and can easily be worn with the signature boxed shoulder coat to transition between seasons.”
Below - Dries van Noten - Reedley Checked Wool Coat - £1010, Carlton Printed Ramie Shirt - £565, Patrini Checked Wool Trousers - £390
“I love this vintage inspired jacket by Dior. Designed by Kris Van Assche, it references the punk and rave designs of the 70s and 80s, but also makes anyone looks instantly cool.”
Bottom - Dior Homme - Jacket - £490
Another California based and made basics brands? Sound familiar? Read about The Death of American Apparel here
This time it’s different. Driven by Founder and Creative Director, Adam Vanunu, Cotton Citizen is about experimenting with colour and mastering the art of garment dying. A curated palette of super saturated, eye-catching coluors are released every season, created exclusively with their exclusive dye house’s capabilities.
Inspired by destinations around the world, Cotton Citizen is designed and produced in Los Angeles. Each Cotton Citizen piece is as unique as the person who wears it.
An off-shoot of his family’s American Dye House business, which he took over when he was 20, Cotton Citizen launched with a T-shirt line in 2012, sold exclusively at Fred Segal.
Adam still develops all the dye colours and washes the mens and womenswear collections by hand. He picks the fabric and launders it before he cuts and sews it, just so all the shrinkage gets out.
When Cotton Citizen dye, they provide a colour fascinator to the washes so that the colour doesn't bleed or fade and it stays as rich as the first day you got the shirt.
Everything is made in the U.S. from 100% cotton.
TheChicGeek says, "I really like the vivid oranges and greens with coloured flecks for SS18 and while it is relatively expensive you are paying for the individual attention to each garment."
Left & Right - Cotton Citizen - Sweatshirt - £170, Jogging Trousers - £170 Available at Harvey Nichols
Danielle Grantham, Menswear Buyer, Harvey Nichols
“This season, we’ve introduced New York label Saturdays NYC to our casualwear offer. Look to this brand for effortlessly cool lifestyle pieces to upgrade your weekend wardrobe. A parka is always an essential autumn/winter investment and this olive cotton one from the brand is no exception.”
Left - Saturdays NYC – Olive Cotton Parka - £530
“Logomania isn’t going anywhere anytime soon. Buy into this trend with Parisian cool brand A.P.C that is renowned for its simple yet stylish staples. Paying homage to the brand’s first collection; this white flocked T-shirt is part of the Hiver 87 capsule collection celebrating the brand’s 30th anniversary and will undoubtedly be a future classic.”
Left - A.P.C – White Flocked Cotton T-shirt - £80
“Manchester based brand Private White VC nails luxury casualwear. All its collections are sourced and handmade in England, creating contemporary classics designed to last for years to come. This season, their rich ochre corduroy shirt ticks two key autumn/winter trends in one.”
Left - Private White VC - Orange Corduroy Shirt - £260
“Elevating our casualwear offer is Officine Generale, champions of classic wardrobe staples, beautifully designed and made out of the finest fabrics, the brand offers core pieces to be worn in everyday life. This brushed blush pink jumper can be worn with tailored pieces or dressed down with jeans and trainers.”
Left - Officine Generale - Shetland Pink Wool Jumper - £235
“Danish label Norse Projects is an expert in pared back functional basics for the modern wardrobe spanning across RTW and accessories. This merino wool beanie is undoubtedly an essential purchase for the winter months, it’s so soft that you’ll never want to take it off.”
Left - Norse Projects - Navy Merino Wool Beanie - £50
TheChicGeek says, “Based around organic soaps, SCRUBD is a new British grooming brand. Founded by entrepreneur, Mark Helvadjian, his previous company was ShippingEasy, an online fulfilment platform, after he couldn’t find premium all-natural grooming products created specifically for men. Two years ago the journey began and, now, launches with 9 products - 4 of which are soaps - exclusively at Harvey Nichols.
Left - SCRUBD grooming based around organic soap - Exclusively in Harvey Nichols - Soaps - Cedarwood & Grapefruit, Lemongrass & Lime, Oakmoss & Spearmint, Charcoal & Black Pepper - £17, Face Scrub - £24
I was sent 2 soaps and the face scrub to try:
I like the branding, it’s simple yet distinctive. The soaps are man-sized and will last a decent amount of time. I can’t see in the blurb how the ‘Hand-crafted all-natural, organic triple-milled soap block’ has been made specifically for men’s skin? I must be missing something.
I don’t usually use soap as it dries out the skin. This has an element of dryness, but it isn’t too bad. I like the all-natural, organic idea and the smell is subtle - it could actually be stronger.
There’s a novelty to using soap, when you don’t usually, especially in certain areas! These big sizes will be more cost effective than any body wash. They are fairly premium for a soap - £17 - but it is “hand-crafted” in England and organic.
The "Face Scrub" is pretty standard. It’s nice and soft and cleanses and washes off easily. I usually judge a new grooming range on its moisturiser which I didn’t try here, but I like the idea of bringing soaps back and centring the brand around these.”
Last week, Harrods unveiled the expansion of its Salon de Parfums area on the top floor of the store. Seven new fragrance boutiques have been added including Penhaligon’s, Armani Privé, Burberry, Sospiro, Frédéric Malle, Bond No.9 and, brand new and world exclusive, Floraïku.
Left - The new Floraïku boutique at the extended Salon de Perfumes in Harrods
The Japanese-inspired, Floraïku, has been created by John and Clara Molloy, the couple behind ‘Memo Paris’, available at Harvey Nichols.
Directly inspired by Japan, the collection of eleven fragrances are based on Japanese poems - haiku - engraved on each bottle. Three ‘ceremonies’ make up Floraiku: Secret Teas and Spices, Enigmatic Flowers and Forbidden Incense, each
of them composed with three different perfumes.
The colour of the bottles, navy blue, white and black ensures recognition. A final ceremony is added to the previous three: Shadowing. Composed of two perfumes, with a red bottle, it allows, if they are affixed near a fragrance of one of the other three collections, to make it deeper or lighter.
Right - My favourite - Between Two Trees
Unveiled in a box inspired by a Japanese bento box, each fragrance of 50ml is presented with its travel spray, which also serves as a stopper. A refill of 10ml for the vaporiser completes this box. All perfumes and travel refills are refillable.
Left - Sit down for tea & a biscuit & sample the fragrances
TheChicGeek says, “This is a new take on fragrance and at first I thought it was Japanese. Japanese fragrances are usually very light. Because this is French, they are of a more European strength.
They are beautiful, so too is the packaging and the boutique. Looking like a tea house, you sit at the counter and are served tea and a biscuit - always a winner - while a wooden stand allows you to work through the collection. My favourite was one of the ‘shadows’ - ‘Between Two Trees’.
This is expensive, around £250, but without the usual bling you find at this level and smells very natural. I find it interesting how confident John and Clara Molloy must be to appropriate Japanese culture like this. It’s a difficult thing to get right when its not your own culture. I really like it, but I would love to know what the Japanese think”.
Below - The testers are arranged on this board to experience the different categories & 'shadows'
Left - The fragrances come in a bento style box with the travel spray stopper & cartridge
I hadn’t tried anything from Daimon Barber before. They invited me to try their new men’s facial which has just gone on the treatment menu at Harvey Nichols in London.
Daimon Barber was conceived in 2011 when two London based brothers, Leo Neelands and his brother Daimon, with backgrounds in design and classic barbering had a shared vision to create men’s grooming products.
Daimon disappeared off to New Zealand and the business is now run by Leo and his business partner Steve Crosby. The extensive men’s grooming range is expanding into fragrance, this year, and they are looking to double their turnover while keeping the brand in selected locations.
One of the products that was used during my treatment was the “Softening Beard & Stubble Serum’ and I was given a sample to try at home.
This easily absorbed conditioner softens tough stubble and leaves beards feeling soft and silky with hydrolyzed silk protein. It contains nutrient rich avocado oil and aloe vera to keep facial hair healthy and the skin beneath feeling moisturised. Kahai oil contains a high level of the antioxidant vitamin E, which helps to protect, repair and replenish moisture levels in the hair. This serum is also infused with our exotic and sophisticated No.5 fragrance of Ouhd and Egyptian mallow. This product is free from parabens and all the ingredients are sourced from the UK.
Left - Daimon Barber - Softening Beard & Stubble Serum 100ml - £24
TheChicGeek says, “I have a love and hate relationship with the beard. I like the look of it when it’s that perfect length and, then, it gets thick and uneven and becomes high maintenance to get it to back to that optimum point.
Anyway, first world problems and all that. The big issue for me is beard dandruff. You look down at you top and you feel like you’re a human snow globe. My skin get really dry under the beard and I’ve tried numerous oils and products over the years to try and remedy this embarrassing problem, but to no avail. It’s one of the main reasons I’ve shaved it off recently. I thought I’d grow it out to review a shaver and then I was invited to try the Daimon Barber facial. This serum was part of the treatment and it had the noticeable effect of limiting this problem afterwards.
I continued to use it at home. It has a light texture and is easy to get under the beard. You need a few pumps of the product, and I would be generous, 100ml is a decent size, so it should last a while. This really did the job to eliminate the beard dandruff. It has a nice scent, I’m not sure what it is - maybe the Egyptian mallow? but it’s not overpowering or something you’re conscious of like many beard products, particularly the scented oils.
This clearly does put a lot of moisturise underneath the beard and eliminated the dreaded beard dandruff. Now, where's that black jumper?!”
I didn’t really know very much about Tim Coppens, I actually thought he was American, until I attended his AW17 show in Pitti in Florence. Born in Belgium and graduated from the acclaimed Royal Academy of Fine Arts in Antwerp, according to his website, he has worked with various prestigious luxury and sports-performance brands before founding his own label in New York. In 2012 he received the Ecco Domani Award for “Best New Menswear Designer”. The following year he was awarded the Fashion Group International Rising Star of the Year. Most recently Coppens was the 2014 winner of the CFDA Swarovski Award for Menswear and a top 10 finalist for the LVMH Prize.
This year he has been nominated for the CFDA “Menswear Designer of the Year” Award and the ANDAM Fashion Award.
His collection was luxury sportswear with retro references and styling. And he knew how to fit a trouser which always puts a designer in my good books. This quilted coat is a very versatility piece, but add shorts and a T-shirt and you're ready for an English summer.
Credits - All clothes Tim Coppens SS17 from Harvey Nichols, Spectacles - Salvatore Ferragamo, Fragrance - Paco Rabanne 'Invictus Intense', Shoes - Tim Little X Grenson, Soothing After Shave Balm & Easy-Glide Shaving Emulsion - Pevonia
When TheChicGeek met Neil Barrett - see here - he was just about to unveil this collection in Milan. He told TheChicGeek he was inspired by his childhood and the 1970s and the collection was a mix of his classic smart sportswear and 70s inspired chevrons and colours.
Neil really knows how to make clothes that flatter. Here we have a classic bomber given movement with the herringbone detail on the arms, a super luxurious knit polo with epaulettes and subtle jacquard trousers with a camo-type design. The look is finished off with smart, white gum sole shoes.
Credits - All clothes Neil Barrett from Harvey Nichols Knightsbridge, Trainers - Tim Little x Grenson, Spectacle - Salvatore Ferragamo, PRO LS All-In-One Face Cleansing Gel - Lab Series, Stress Fix Body Lotion - Aveda,
Shot on Olympus PEN by Robin Forster
More images & video below
Lara Djandji, Men’s International Designers and Accessories Buyer, Harvey Nichols
“Utility remains a key trend for this season with style cues taken from the uniforms of US correctional facilities. This staple khaki shirt by Marni is an essential buy to update your spring wardrobe, featuring a drawstring hem that adds a sportsluxe twist on the classic shirt”.
Left - Marni – Olive Poplin Shirt - £375
“A new brand at Harvey Nichols this season and one to watch, is Qasimi. These textured shorts in a muted blush, tap perfectly into one of our key trends that sees a softer, more relaxed and effortless way of dressing. Pair with a simple white Tee and tailored jacket to embody the brands uniformity and military influences”.
Left - Qasimi - Blush Textured Shell Shorts - £310
‘“Channel Baz Luhrmann’s Romeo + Juliet this spring with this playful pillar box red Hawaiian shirt from Saint Laurent. Perfect for brightening up your wardrobe and encouraging good vibes”.
Below - Saint Laurent - Red Hawaiian-print Challis Shirt - £530
“These pressed slacks by Wooyoungmi offer a contemporary take on trousers this season, with a wide leg and cropped silhouette that will give you a modern workwear look. In a black wool blend fabrication these slacks can be dressed up or down, with a smart brogue or sleek trainer”.
Left - Wooyoungmi – Black Wide Leg Wool Blend Trousers - £340
“The fashion trainer trend shows no sign of disappearing, so this is the season to invest in Maison Margeila’s Replica model trainers, an iconic style within the sneaker industry. My pick this season is the all-white, brush painted style, for a subversively cool retro street look”.
Left - Maison Margiela - New Replica White Paint-Effect Leather Trainers - £455