TheChicGeek says, “Based around organic soaps, SCRUBD is a new British grooming brand. Founded by entrepreneur, Mark Helvadjian, his previous company was ShippingEasy, an online fulfilment platform, after he couldn’t find premium all-natural grooming products created specifically for men. Two years ago the journey began and, now, launches with 9 products - 4 of which are soaps - exclusively at Harvey Nichols.
Left - SCRUBD grooming based around organic soap - Exclusively in Harvey Nichols - Soaps - Cedarwood & Grapefruit, Lemongrass & Lime, Oakmoss & Spearmint, Charcoal & Black Pepper - £17, Face Scrub - £24
I was sent 2 soaps and the face scrub to try:
I like the branding, it’s simple yet distinctive. The soaps are man-sized and will last a decent amount of time. I can’t see in the blurb how the ‘Hand-crafted all-natural, organic triple-milled soap block’ has been made specifically for men’s skin? I must be missing something.
I don’t usually use soap as it dries out the skin. This has an element of dryness, but it isn’t too bad. I like the all-natural, organic idea and the smell is subtle - it could actually be stronger.
There’s a novelty to using soap, when you don’t usually, especially in certain areas! These big sizes will be more cost effective than any body wash. They are fairly premium for a soap - £17 - but it is “hand-crafted” in England and organic.
The "Face Scrub" is pretty standard. It’s nice and soft and cleanses and washes off easily. I usually judge a new grooming range on its moisturiser which I didn’t try here, but I like the idea of bringing soaps back and centring the brand around these.”
Last week, Harrods unveiled the expansion of its Salon de Parfums area on the top floor of the store. Seven new fragrance boutiques have been added including Penhaligon’s, Armani Privé, Burberry, Sospiro, Frédéric Malle, Bond No.9 and, brand new and world exclusive, Floraïku.
Left - The new Floraïku boutique at the extended Salon de Perfumes in Harrods
The Japanese-inspired, Floraïku, has been created by John and Clara Molloy, the couple behind ‘Memo Paris’, available at Harvey Nichols.
Directly inspired by Japan, the collection of eleven fragrances are based on Japanese poems - haiku - engraved on each bottle. Three ‘ceremonies’ make up Floraiku: Secret Teas and Spices, Enigmatic Flowers and Forbidden Incense, each
of them composed with three different perfumes.
The colour of the bottles, navy blue, white and black ensures recognition. A final ceremony is added to the previous three: Shadowing. Composed of two perfumes, with a red bottle, it allows, if they are affixed near a fragrance of one of the other three collections, to make it deeper or lighter.
Right - My favourite - Between Two Trees
Unveiled in a box inspired by a Japanese bento box, each fragrance of 50ml is presented with its travel spray, which also serves as a stopper. A refill of 10ml for the vaporiser completes this box. All perfumes and travel refills are refillable.
Left - Sit down for tea & a biscuit & sample the fragrances
TheChicGeek says, “This is a new take on fragrance and at first I thought it was Japanese. Japanese fragrances are usually very light. Because this is French, they are of a more European strength.
They are beautiful, so too is the packaging and the boutique. Looking like a tea house, you sit at the counter and are served tea and a biscuit - always a winner - while a wooden stand allows you to work through the collection. My favourite was one of the ‘shadows’ - ‘Between Two Trees’.
This is expensive, around £250, but without the usual bling you find at this level and smells very natural. I find it interesting how confident John and Clara Molloy must be to appropriate Japanese culture like this. It’s a difficult thing to get right when its not your own culture. I really like it, but I would love to know what the Japanese think”.
Below - The testers are arranged on this board to experience the different categories & 'shadows'
Left - The fragrances come in a bento style box with the travel spray stopper & cartridge
I hadn’t tried anything from Daimon Barber before. They invited me to try their new men’s facial which has just gone on the treatment menu at Harvey Nichols in London.
Daimon Barber was conceived in 2011 when two London based brothers, Leo Neelands and his brother Daimon, with backgrounds in design and classic barbering had a shared vision to create men’s grooming products.
Daimon disappeared off to New Zealand and the business is now run by Leo and his business partner Steve Crosby. The extensive men’s grooming range is expanding into fragrance, this year, and they are looking to double their turnover while keeping the brand in selected locations.
One of the products that was used during my treatment was the “Softening Beard & Stubble Serum’ and I was given a sample to try at home.
This easily absorbed conditioner softens tough stubble and leaves beards feeling soft and silky with hydrolyzed silk protein. It contains nutrient rich avocado oil and aloe vera to keep facial hair healthy and the skin beneath feeling moisturised. Kahai oil contains a high level of the antioxidant vitamin E, which helps to protect, repair and replenish moisture levels in the hair. This serum is also infused with our exotic and sophisticated No.5 fragrance of Ouhd and Egyptian mallow. This product is free from parabens and all the ingredients are sourced from the UK.
Left - Daimon Barber - Softening Beard & Stubble Serum 100ml - £24
TheChicGeek says, “I have a love and hate relationship with the beard. I like the look of it when it’s that perfect length and, then, it gets thick and uneven and becomes high maintenance to get it to back to that optimum point.
Anyway, first world problems and all that. The big issue for me is beard dandruff. You look down at you top and you feel like you’re a human snow globe. My skin get really dry under the beard and I’ve tried numerous oils and products over the years to try and remedy this embarrassing problem, but to no avail. It’s one of the main reasons I’ve shaved it off recently. I thought I’d grow it out to review a shaver and then I was invited to try the Daimon Barber facial. This serum was part of the treatment and it had the noticeable effect of limiting this problem afterwards.
I continued to use it at home. It has a light texture and is easy to get under the beard. You need a few pumps of the product, and I would be generous, 100ml is a decent size, so it should last a while. This really did the job to eliminate the beard dandruff. It has a nice scent, I’m not sure what it is - maybe the Egyptian mallow? but it’s not overpowering or something you’re conscious of like many beard products, particularly the scented oils.
This clearly does put a lot of moisturise underneath the beard and eliminated the dreaded beard dandruff. Now, where's that black jumper?!”
I didn’t really know very much about Tim Coppens, I actually thought he was American, until I attended his AW17 show in Pitti in Florence. Born in Belgium and graduated from the acclaimed Royal Academy of Fine Arts in Antwerp, according to his website, he has worked with various prestigious luxury and sports-performance brands before founding his own label in New York. In 2012 he received the Ecco Domani Award for “Best New Menswear Designer”. The following year he was awarded the Fashion Group International Rising Star of the Year. Most recently Coppens was the 2014 winner of the CFDA Swarovski Award for Menswear and a top 10 finalist for the LVMH Prize.
This year he has been nominated for the CFDA “Menswear Designer of the Year” Award and the ANDAM Fashion Award.
His collection was luxury sportswear with retro references and styling. And he knew how to fit a trouser which always puts a designer in my good books. This quilted coat is a very versatility piece, but add shorts and a T-shirt and you're ready for an English summer.
Credits - All clothes Tim Coppens SS17 from Harvey Nichols, Spectacles - Salvatore Ferragamo, Fragrance - Paco Rabanne 'Invictus Intense', Shoes - Tim Little X Grenson, Soothing After Shave Balm & Easy-Glide Shaving Emulsion - Pevonia
When TheChicGeek met Neil Barrett - see here - he was just about to unveil this collection in Milan. He told TheChicGeek he was inspired by his childhood and the 1970s and the collection was a mix of his classic smart sportswear and 70s inspired chevrons and colours.
Neil really knows how to make clothes that flatter. Here we have a classic bomber given movement with the herringbone detail on the arms, a super luxurious knit polo with epaulettes and subtle jacquard trousers with a camo-type design. The look is finished off with smart, white gum sole shoes.
Credits - All clothes Neil Barrett from Harvey Nichols Knightsbridge, Trainers - Tim Little x Grenson, Spectacle - Salvatore Ferragamo, PRO LS All-In-One Face Cleansing Gel - Lab Series, Stress Fix Body Lotion - Aveda,
Shot on Olympus PEN by Robin Forster
More images & video below
Lara Djandji, Men’s International Designers and Accessories Buyer, Harvey Nichols
“Utility remains a key trend for this season with style cues taken from the uniforms of US correctional facilities. This staple khaki shirt by Marni is an essential buy to update your spring wardrobe, featuring a drawstring hem that adds a sportsluxe twist on the classic shirt”.
Left - Marni – Olive Poplin Shirt - £375
“A new brand at Harvey Nichols this season and one to watch, is Qasimi. These textured shorts in a muted blush, tap perfectly into one of our key trends that sees a softer, more relaxed and effortless way of dressing. Pair with a simple white Tee and tailored jacket to embody the brands uniformity and military influences”.
Left - Qasimi - Blush Textured Shell Shorts - £310
‘“Channel Baz Luhrmann’s Romeo + Juliet this spring with this playful pillar box red Hawaiian shirt from Saint Laurent. Perfect for brightening up your wardrobe and encouraging good vibes”.
Below - Saint Laurent - Red Hawaiian-print Challis Shirt - £530
“These pressed slacks by Wooyoungmi offer a contemporary take on trousers this season, with a wide leg and cropped silhouette that will give you a modern workwear look. In a black wool blend fabrication these slacks can be dressed up or down, with a smart brogue or sleek trainer”.
Left - Wooyoungmi – Black Wide Leg Wool Blend Trousers - £340
“The fashion trainer trend shows no sign of disappearing, so this is the season to invest in Maison Margeila’s Replica model trainers, an iconic style within the sneaker industry. My pick this season is the all-white, brush painted style, for a subversively cool retro street look”.
Left - Maison Margiela - New Replica White Paint-Effect Leather Trainers - £455
A new men’s grooming brand, Stoer, pronounced 'store', is named after a remote place in the Highlands of Scotland where the founder, Marianne Morrison, spent her formative years.
This technologically advanced collection of ‘skin-smart’ products introduces novel and effective ‘Cosmetic Drone’ technology, a first for the male skincare market.
Left - The ‘STOER Skincare for Men’ collection includes: Foaming Face Wash, Detox Face Scrub, Firm & Protect Moisturising Serum, Energising Eye Serum and Vitamin Power Mask.
Cosmetic drones focus on delivering the brand’s unique Clima 5™ formulation of active ingredients directly into the skin layer where they work best. Each active has been individually sourced from extreme climates in 5 global locations (Mexico, Japan, Scotland, West Africa and the Alps) to underpin the value of protecting the skin against pollution and the elements, whilst rejuvenating, energising and improving skin health.
TheChicGeek says, “The drones are coming! There are 5 initial products in the STOER range, with 2 more to follow. It’s interesting they’ve launched without a moisturiser, but I think this is down to a production issue rather than a deliberate absence. A moisturiser with SPF 30 is to follow, as it says so on the back of the serum.
I’ve not heard of ‘Cosmetic Drone’ technology before, but it makes sense if your trying to get the right product to the right place rather than relying solely on skin penetration. According to the information, each active is entrapped in a unique microscopic ‘Cosmetic Drone’ capsule to deliver the actives to a deeper layer of the skin. This revolutionary system targets specific cells and releases the active ingredients where needed.
I always think a new range lives and dies on its moisturiser, but I’ll have to pass judgement another day. I tried the serum and eye serum, which both have a nice lavender scent. This is particularly relaxing when applying in the evening, just before bed.
I used the serum like you would a moisturiser and applied the eye serum after. The eye serum definitely had that blowing-in-your-eyes effect which means something positive is happening. The serum and eye serum are light and disappear quickly and you’re not conscious you’re wearing it. It’s non greasy and oily and leaves the skin feeling nourished for the day.
The other products: face wash, face scrub and power mask are pretty standard: easily applied and washed off.
While not cheap, these are reasonably priced. If you didn't want to buy all of them I would go for the serum and eye serum: some men are willing to pay for new technology, especially if it delivers results quickly. STOER seems like a welcome edition to the men’s grooming market and, as we've been told, drones are in our futures, we may as well get used to them in our skincare and medicines."
Available at Harvey Nichols from £24 from 11th March
The fashion business likes a ‘category’. The more categories the more product and the more money, hopefully. If only it was that easy.
Designers and brands like to enter a category, be it jeans, underwear or sunglasses, usually partnering with a manufacturing expert in that field, and expand their businesses one category at a time. Take Tom Ford for example, he is just about to go into underwear after mastering jeans, sunglasses, beauty and trainers, in no particular order.
Left - N/A Necessary Anywhere socks available at Oki-Ni & Harvey Nichols
Underwear is one of the biggest money spinners for brands. People will pay a premium for somebody else’s name on their waistband - not really sure why - and entire brands like Calvin Klein and Versace are built on their underwear categories. They can charge a premium for something that is cheap to make.
And while the underwear category has matured into a reliable cash cow for many, the sock business seems so much trickier. There aren’t many designers or brands who have owned the category. With the exception of Paul Smith, designers produce the odd sock for collections, but don’t fully enter or develop the category. It wasn't that long ago that Burberry pulled out of the category and they make everything.
It’s interesting how people are willing to spend on underwear, but not on socks. We do have quality sock brands such as the German Falke and the British Panterella and Corgi, but there seems to be a ceiling on the pricing. People think socks should be cheap and when brands like Vetements and Gucci do socks at high prices - think nearing three figures - they seem like one of the most frivolouss purchases you can make and are usually a one-off show piece rather than entering the category.
The branded sock market seems to fall into two categories: sports and colourful office-type socks. There’s definitely a gap for something in between. So, it was at the recent CIFF fashion trade show in Copenhagen that I found N/A from New York.
When I searched ’N/A New York’ I got plenty of Narcotics Anonymous meetings, but it actually stands for ‘Necessary Anywhere’ and is influenced by the ‘everyday grind’. To the British that's walking (thought Americans didn't do that anyway!). They believe it’s vital to get up every day with the aspiration to move ourselves forward.
Founded in 2015 by Nick Lewis with six socks, these premium knit socks marry innovative textures with classic colours and patterns. When people pay for socks they usually go for something colourful and playful, N/A seems to have produced a cool sock which marries sports and fashion. They’re about £15, which, while more than your average three pack, aren’t extortionate. They fit somewhere between your smart socks and your sports socks and could, potentially, signal a new category within this difficult category.
Benn McGregor, Mens Contemporary, Sneakers and Lifestyle Buyer, Harvey Nichols
“This coat by Our Legacy is an absolute wardrobe staple. With the shape being both boxy and masculine it is a great fit for any shape. Although the pocket placement on the front looks incredibly standard, it’s actually quite rare to find a modern knee-length coat that has a formal look, but also have these casual pockets; it brings a whole new relaxed angle to the product when you’re wearing it”.
Left - Our Legacy at Harvey Nichols - Black Virgin Wool Blend Coat - £570
"Athletic Propulsion Labs, or ‘APL’ as they’re more swiftly known, are rising stars in the footwear world. Their knitted runner silhouette is an absolute must this season for both runners and gym-frequenters, but also just as easy to wear with a pair of jeans. APL aren’t big on branding, and the minimalist aesthetic is echoed in the colour palette; available in a wide range of subtle fashion colours it’s an easy win when you want to have comfort, but still keep an element of sophistication about your footwear”.
Left - Athletic Propulsion Labs at Harvey Nichols – TechLoom Pro Black Knitted Trainers - £110
“Although my pick is for AW16, this pink Stone Island light pint wool blend jumper will both keep you warm and keep you on point and ahead of the game for SS17 where pink will be a key colour for the season”.
Left - Stone Island at Harvey Nichols – Light Pink Wool Blend Jumper - £175 (One of the must-have items of the season - more here)
"Water resistant, articulated cut and the stretch fabric makes these Arc’Teryx Veilance trousers an absolute winner for the young professional, especially in the autumn/winter months. These trousers are cut like a slim leg style, but offer a roomy fit around the thigh ensuring maximum comfort whilst being a good investment piece. The structure of these trousers will allow them to retain their shape and colour due to the technical fabric and fit superiority”.
Left - Arc’Teryx Veilance at Harvey Nichols – Apparent Black Cotton Blend Trousers - £350
Whilst I am aware that this isn’t a ‘product’ pick per se, no matter what you buy, if you haven’t got a sharp haircut, the rest of your style is thrown off balance. Therefore, a visit to the AONO barbershop in our newly renovated menswear department in the Knightsbridge store is a must. Praised for their attention to detail and great price point of £30, you will struggle to find a better service at a better price inside the M25”.
Below - AONO Barbershop at Harvey Nichols
TheChicGeek says, “Finally, Harvey Nichols has put its hands in its pockets and spent on its flagship store. Luckily, for us boys, it’s the menswear department that gets the first big overhaul. Working from the bottom up, Harvey Nichol’s new menswear department has been completely redesigned and what was and still is a difficult space has been given a fresh look while sorting out the flow and differing levels.
Left - The suiting/tailoring room
The 28,000 sq. ft. department, on two floors, has moved away from the that mini-airport concession look and given itself set rooms to cater for different customers and needs. Knowing they are limited on space, Harvey Nichols, is being clever by putting brands together on product rather than in set areas. So, if you want a formal suit, then all the formal suits are together. Accessories are scatted within the rooms and work together with the clothes rather than being stuck in defined areas away from each other. This is all about time and ease which, when selling to men, is a massive USP.
Right - The new 'Concierge'
There’s a new ‘concierge’, aka personal shopping service, in a separate area downstairs with generous changing rooms, some big enough for a whole family with their own sound systems and there’s no minimum spend.
As for the design, it feels designed, but not trying to hard, which is hard to pull off. It’s not trying to be ‘expensive’ or ‘exclusive’, it feels relaxed, welcoming and inclusive. There are lots of little touches like a set of stuffed birds and toy water guns which creates personality and lowers the serious factor.
Left - The only turkey I spotted
The white marble is there, the polished copper is there, plus a few mid-century modern pieces of furniture, yet it feels fresh and very ‘2016’, which I think is cool. It feels likes the kind of warm space you’d want to spend time in and revisit. As fashion becomes more mixed and broken down to item rather than price and branding, this feels like the future direction of retail and I'd be surprised if they don't see a massive increase in sales.
Harvey Nichols needed this badly and I’m pleased they’ve got what they deserved. It’s good. Go take a look.”