This is an exclusive behind the scenes peek of the new SS18 Base London campaign starring TheChicGeek. Move over Linda, Naomi and Kate, TheChicGeek is here and he’s blowing it out of the water.
Left - In the studio - A preview of TheChicGeek's Base London campaign
Giving pure ‘Ginger-Steel’, TheChicGeek wanted to showcase every facet of his character while ticking all the boxes for the latest menswear trends. Pairing Base London’s latest collection of footwear with the biggest looks of the season, it’s a geek-fest of characters to see you through the entire Summer. See how the magic happened!
Below Left - TheChicGeek's selection of the all the hottest menswear SS18 trends to pair with the Base London collection. Which geek are you?
Below - You can feel the sunshine. TheChicGeek in a couple of the final images for the Base London SS18 campaign
See TheChicGeek’s full looks of the season - here
Guys, listen up. As you’re probably wearing trainers or sneakers, right now, you’ll probably want to know the direction your next pair is coming from. Think of the worst pair you can imagine, double it and then sprinkle on another cup of ugly and you’re there.
Left - Vetements X Reebok Instapump Fury Canvas Trainers - £610 from matchesfashion.com
Gone are those minimal, sleek cup-soles, that have, let’s be honest, had a good run for their money, to be replaced by the fugliest fuckers to hit the pavement.
Right - Raf Simons X Adidas Ozweego III Low-Top Trainers - £285
This is all part of our addiction to bad 90s style and everything of dubious taste. You better start planning the rest of the outfit!
Below Right - Eytys - Angel Low-Top Chunky-Sole Leather Trainers - £265
Below - Nike Air More Uptempo Triple Black - £140
We need some good news, and with new footwear label, Good News, it’s coming in spades. I first saw Good News at the Designer Showrooms during the last LFWM, where they were previewing their new AW17 collection. What I liked was it was a twist on the classic American baseball shoe, but in material of the season - coloured corduroy.
Left - 80s styling from Good News SS17
Good News is a British contemporary footwear brand founded in 2016 in London by co-Founders Ben Tattersall and Nia Jones with the shared aspiration “to bring the world a little bit of GOOD NEWS”.
Nia was a shoe designer at Topshop and Ben has a background in marketing and sales. The shoes have a unique thick natural rubber sole that gives ultra-comfort for men and ladies looking for a fresh contemporary sneaker at an affordable price. Fresh bold designs and colour is at the essence of the brand’s identity and the styles that are available for the SS17 season.
Each piece is named after a traditional baseball term; ‘Dinger’ and ‘Bagger’ after a homerun, ‘Hurler’ the fast pitch, ‘Babe’ after legendary Babe Ruth and ‘Slugger’ after the ball is hit out of the park.
Hurler is a traditional baseball stripe, which comes in monochrome striped canvas with a natural rubber sole. The Bagger style comes in cotton canvas white, black or navy. The Dinger introduces colour into the collection with primary blue, red, green, off white, 70s burnt orange and black. This striking style has a contrasting white tongue that comes in cotton canvas. Babe is a canvas and nylon mix combining vibrant multi-coloured tones and Slugger is an easily styled black canvas with a noticeable white lace or matching black laces.
The collection ranges from £50 for the low height styles, to £60 for high-tops.
Right - More Good News SS17
Good News look to create a positive change in the world. From ethical product monitoring fairtrade and supply chain, to collaborations with charities and brands that share the Good News values. The aim is to engage target audiences and communities through raising awareness on important issues.
Now, just ask yourself, why buy a pair of Converse when you can get a pair of these?
Instagram @goodnewslondon Facebook @goodnewsldn www.goodnews.london
Below Right - Everything is coming up corduroy for AW17 - Good News Rhubarb Low AW17
Left - Hurler Hi AW17
If you wanted that summer feeling to last you well into the autumn, then those standard jute-soled espadrilles may get a little soggy come all the wind and rain. This was the thought MULO founder, Tobias Cox, 35, had when he was unable to wear his favourite summer shoes in the changeable climate of London.
Left - MULO - Suede - Cobalt - £115
Inspired by a sailing trip across the Atlantic, which saw another pair fall apart, Cox became determined to create a version that could stand up to wear and tear yet retain the charm of the original.
With no formal fashion training, Cox made a DIY prototype by cutting up his waxed cotton Barbour jacket to see if the weatherproof qualities of the material would translate to footwear. Further product testing proved that by using waxed cotton the shoes were not only durable but also aged beautifully.
This breakthrough instilled the belief that each part of the shoe should be enhanced in the same way. Over the course of two years Cox deconstructed the espadrille and rebuilt it using only the best materials, working with specialist suppliers to customise each component.
The result was a simple yet elegant slip-on.
TheChicGeek took time out to ask Tobias a few more questions:
CG - Where does the name MULO come from?
TC - It is the spanish translation of the word 'mule' - humble, pretty and hard working. It captures our goal for the shoe, and seemed a fitting homage to the Catalan heritage of the espadrille.
CG - What did you do before founding MULO?
TC - I have no formal fashion training and worked in management consulting, but always had an entrepreneurial spirit.
Right - MULO x David Kafri - Tribal - £115
CG - When did it start?
TC - The idea for a modern version of the espadrille came during a sailing trip across the Atlantic. I was wearing a traditional pair that very quickly fell apart and it made me realise that as a concept the shoe does not really work. I wanted to create a version that could function whilst respecting the simple charm of the original. It was several years in development and launched in 2013.
CG - What’s the difference between a MULO espadrille and any others?
TC - We don't use the traditional rope sole, we work on an Oxford last which makes the shoe a properly structured one. We are an elevated staple that combines the fit and feel of a sneaker to the summer essential. We rebuilt the espadrille on an Oxford last, lending structure and a fitted shape, and customised each component using premium materials to make it best in class.
Our limited edition collections using bold prints and images add personality. We recently collaborated with Design Miami/Art Basel. We applied a print by Pierre Frey named Chromatropic to our shoe, an assemblage of palm trees, sunsets, and foliage, cut from current Pierre Frey designs and pasted together to resemble wildly coloured camouflage. The shoes were made using different parts of the print, meaning each pair was one of a kind. They were a statement piece that immediately sold out.
CG - Where are they made?
TC - Our shoes are entirely handmade in Portugal. It takes 20 steps to make our shoe - from cutting and stitching to lasting. We work with a family run factory who share our values and take pride in their craft.
CG - What inspires you?
TC - Good design and craftsmanship.
CG - Where is the business based?
TC - London.
CG - What does becoming one of Walpole's Brands of Tomorrow mean?
TC - It is an honour to be recognised by such a reputable institution - Walpole is a unique alliance of over 170 of Britain's finest luxury brands, with companies such as Burberry, Jimmy Choo, The Savoy and Harrods among its membership. We are at a very exciting stage of development and are constantly navigating opportunities whilst also needing to stay nimble. Walpole is providing us with invaluable counsel and a wealth of resources to successfully expand in the luxury marketplace.
CG - What are the future plans? Own retail outlet?
TC - Our goal is to follow former Walpole Brands of Tomorrow - Orlebar Brown, Charlotte Olympia, Mr Hare, The Business of Fashion - and become recognised as a leader in our field. We plan to build the business selectively, through retailers and online, to maintain our premium market position and push creative boundaries.
Dear Chic Geek,
My boyfriend is 6'4"... That's not the problem. The problem is that he has size 13 feet and shoe shopping is a NIGHTMARE! And it's not just shoes, socks are also a challenge. He ends up cramping his feet into socks that are too small for him. Poor baby! Can you help?
If only he was a baby this would be so much easier! There's an online company called Walktall which sells a range of formal and casual footwear in sizes 12-19. You can simply click on your size and see what is available.
In a size 13 I would go for these Tredflex Chelsea boots. They look great with jeans and chinos and should last a while. Walktall also do larger socks, as well, so no more crushed toes. Just tell him TheChicGeek sent them!
Above - Tredflex Chelsea Softie Leather - £70