If Instagram was to make a TV channel - which no doubt is probably on the expansion cards sometime in the future - it would look like Love Island: an endless stream of scantily clad hot people looking toned and buff in a semi-exotic holiday location.
It’s ticking all those visual social media boxes and the people don't really need to do or say anything. Which probably suits.
Love Island doesn't pretend to have an ‘real people’ like other reality shows, and therefore sticks to a young and more ‘filtered’ age group. It’s all the Vs: vain, vacuous and very addictive.
Left - One for the villa?! ASOS TALL Muscle Raglan T-Shirt - £14
You can chuck in shows such as Ex On The Beach and Ibiza Weekender too and you, basically, have a moving Instagram feed. These people are ‘mega stars’ on social media promoting protein powders and long-line, muscle-fit tees in the gaps between the yo-yoing opportunity of featuring in various forms of reality TV shows.
We’ve grown so used to swiping these types of pics that we can now deal with nightly, hourly viewings of people pretending to find L.O.V.E. when, in fact, the only thing the majority of people love is themselves and this attention we give only encourages it. #Brandme
What these shows show is the growing niche of Instagram and the things the audience on there wants to see. The power and endless fascination of looking at tanned, toned bodies in hotter climes pleases the braindead. It’s the visual equivalent of having a sun-bed.
And they’re influence cannot be underestimated within its targeted group. Move over Liz Hurley, as there have been reports of an explosion of sales of skinny white jeans thanks to the boys in the Love Island house. H&M, Topman and ASOS are all ‘reporting healthy sales’, well, according to The Daily Mail anyway.
And if you own a swim short brand, it's usually the only thing they're wearing, you want it on these guys.
It’s #BasicBitch TV and these are active consumers open to be influenced. This is the ‘skinny’ generation where too tight is not fitted enough. This is TV as fast and throwaway as the fashion.
It all looks so perfect and effortless, when in fact they’ve probably been working hard and eating ‘clean’ for months before the show. You can't 'cane it' like they do on Geordie Shore and maintain a six-pack. It increases the pressure, especially on the targeted young audience, to look like this and the stressful, bullying and competitive environment that crosses over to dating apps and their own social media.
I think Love Island is the peak of guys looking like this, in fashion terms anyway. The body beautiful isn't going anywhere, but the tide has turned on tight and I think we’ll look back in a few years and wonder what on earth were they wearing. Read more Goodbye Fitted/Skinny here
Honey, I shrunk my wardrobe! One thing that struck me at the recent LFWM was how many guys were wearing clothes that were too small for them. Straining buttons on shirts and cardigans, and muffin tops above waistbands: we’re suppose to be the ones setting the examples and getting it right.
Left - Bursting at the seams! The Incredible Hulk doing want many shirts are trying to do
Men's fashion week brings out guys’ Sunday Best and they make that extra effort to set out their sartorial stall and make a statement. Worryingly, with many of these items being 'fitted', they don’t leave much leeway if you put on a bit of weight, haven’t got the body fat of a cucumber anymore, or your washing machine takes your clothes down a size or two.
The problem with fitted clothes is there is no cushion: they have to fit perfectly. Get a size too small or something shrinks in the wash and it’s a very fine line between fitted and too tight. It’s started to look a bit immature, especially when you add skinny lapels and trousers. It’s all a bit ‘prom’.
There’s no major rush to ditch skinny, but just don’t buy anymore. You’ll thank me. It’s going out the door with sleeve tattoos, neon-orange tans and arctic white teeth. This is a ChicGeek heads up.
Right - These need a warning sign. Do not buy these or anything that looks like these
The death of skinny has been coming for a while and we’ve had a few false starts, but it’s over. It’s time for loose, oversized and even ill-fitting. Who would have thunk it?!
The skinny look can be traced to various influences including Hedi Slimane’s original Dior Homme, Thom Browne’s shrunken asethetic and the trend for men to work out, look lean and show off their bodies. It’s been coming, growing and peaking over the last 20 years or so.
If you want new jeans, and you don’t want to go all out fashion 'Dad Jean' - see more here - then go for a loose, straight leg. Admittedly, jeans aren't currently that fashionable: they've been replaced by tracksuit bottoms and casual trousers. But, jeans always make a return and when they do, they won't be skinny.
As for all those other fitted items, we’ve all grown used to that puffed out chest feeling and the pull of the fitted shirt and it made us feel good, especially the admiring glances from others. But, it just doesn’t feel very fresh or modern anymore. It also doesn't feel very mature and it’s time to grow up. From Towie to Ex On The Beach to Love Island, skinny is being associated with one type of guy. And, while usually attractive, their clothes puts them all on show and leaves little to the imagination. The new look will be something more modest, sophisticated, more comfortable and, maybe, even something you can bend down in!