This is an exclusive behind the scenes peek of the new SS18 Base London campaign starring TheChicGeek. Move over Linda, Naomi and Kate, TheChicGeek is here and he’s blowing it out of the water.
Left - In the studio - A preview of TheChicGeek's Base London campaign
Giving pure ‘Ginger-Steel’, TheChicGeek wanted to showcase every facet of his character while ticking all the boxes for the latest menswear trends. Pairing Base London’s latest collection of footwear with the biggest looks of the season, it’s a geek-fest of characters to see you through the entire Summer. See how the magic happened!
Below Left - TheChicGeek's selection of the all the hottest menswear SS18 trends to pair with the Base London collection. Which geek are you?
Below - You can feel the sunshine. TheChicGeek in a couple of the final images for the Base London SS18 campaign
See TheChicGeek’s full looks of the season - here
See TheChicGeek's #SS18 trends here
TheChicGeek finishes his picks of the best of the AW16 collections with CMMN SWDN. (See all the season's others here).
It's all about the cropped suit with cargo details and a strong Chelsea boot. A new, relaxed way to wear coordinating pieces, team it with a simple knit. It's the suit of the season.
Credits - Full outfit CMMN SWDN
Shot by Robin Forster on Olympus PEN
See video & more images below