Shoes Men's Base London The Chic Geek campaign SS18

This is an exclusive behind the scenes peek of the new SS18 Base London campaign starring TheChicGeek. Move over Linda, Naomi and Kate, TheChicGeek is here and he’s blowing it out of the water. 

Shoes Men's Base London The Chic Geek campaign SS18

Left - In the studio - A preview of TheChicGeek's Base London campaign

Giving pure ‘Ginger-Steel’, TheChicGeek wanted to showcase every facet of his character while ticking all the boxes for the latest menswear trends. Pairing Base London’s latest collection of footwear with the biggest looks of the season, it’s a geek-fest of characters to see you through the entire Summer.  See how the magic happened!

Right - The Base London SS18 collection has everything from driving shoes to brogues to Chelsea boots

Shoes Men's Base London The Chic Geek campaign SS18

Below Left - TheChicGeek's selection of the all the hottest menswear SS18 trends to pair with the Base London collection. Which geek are you?

Below - You can feel the sunshine. TheChicGeek in a couple of the final images for the Base London SS18 campaign

See TheChicGeek’s full looks of the season - here

Shoes Men's Base London The Chic Geek campaign SS18

Published in Fashion
Monday, 28 March 2016 11:08

#OOTD 72 Peacock Geek 4/4

souvenir jacket spring summer 2016 menswear chic geek

Teach me tiger! One of the season's most fun menswear items, the souvenir jacket is a kitsch take on the classic bomber. Great for holidays or just something to have a bit of fun with. Forget Gucci, Saint Laurent or Valentino, this is only £55 at ASOS. It's also well padded for warmth.

Wear it, here, layered up with lots of pattern or print in fashion's new take on maximalism or use it as a standout item with a simple plain T-shirt and trousers, letting the jacket do the talking.

How do you wear yours? Get involved #PeacockGeek

Credits - Souvenir Jacket - ASOS, Tailored Jacket - DKNY at Moss Bross, Trousers - French Connection at Moss Bros, Cap - Scotch & Soda, Backpack - Scotch & Soda, Necklace - Rokit Vintage, Kaftan - River Island, Watch - Tateossian, Shirt - Joe Browns, Green Necklace - Rokit Vintage, Sunglasses - Sunday Somewhere, Socks - Item M6, Jungle Shoes - Base London, Leaf Pin - Tateossian, Pep Start Eye Cream - Clinique, Daily Light Guard Defense Fluid Broad Spectrum SPF 30 - Aveda

Make your own Gucci-style SS16 corsage here

More images & video below


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Published in Outfit of the Day