Thursday, 31 May 2018 14:55

ChicGeek Comment PrEPpy Style

PrEP influencing how men are looking

Let’s take a moment to step back and see how fashionable men are looking at this moment in time. You’ve probably noticed a proliferation of thick moustaches - well away from the month of Movember - alongside lean and toned bodies all clothed in fitted, retro sportswear. It’s hard not to see his counterpart mirrored from the late 70s or early 80s. An era of disco, gay liberation and pre-AIDS.

Left - How men are looking today - lean, toned and a hair top lip - Gone is the bearded and tattooed hipster

This isn’t just gay men either. Young straight men and homosexual men are almost indecipherable in how they look, today, bouncing the trends off one another and have the confidence to do as they please, rather than worry about being labelled either way.

Henry Cavill superman

Christopher Reeve superman

I was recently in a gay pub in East London. In walked three young guys all proudly sporting cropped hair and thick moustaches. I thought it was interesting how they looked like the same young men from nearly 40 years ago. I wondered why all these things: the clothes, the body shape and facial hair styles, had all collided back to this one point in time. And, then I thought, maybe it’s because we’re entering a Post-AIDS era? 

Right - Two Supermen, 40 years apart - Henry Cavill & Christopher Reeve

Thanks to medication, HIV can be prevented and people who do have it can no longer pass it on. Medication such as PrEP (Pre-exposure prophylaxis) can stop HIV from taking hold. It is highly effective for preventing HIV if used as prescribed and it recently became available on the NHS.

Consciously or unconsciously, it feels like we can finally celebrate this time because we’re no longer scared of it. Previously, looking at the images from that era had a heavy melancholy knowing what was to come and how many men  didn’t make it out of that decade. But, it feels like that has lifted. It’s a mental freedom that the fashion industry is clearly relishing and focusing on this hedonistic era and image of hyper-masculinity. 

PrEP influencing how men are looking Fire Island Pines

Popular Instagram accounts such as ‘TheAidsMemorial’ celebrates the lives of men who lost their lives and it’s interesting how contemporary these images look. Publications such as ‘Gayletter’ play with retro homoerotic imagery and books such as ‘Fire Island Pines’ , is a collection of Polaroids from 1975-1983 of men holidaying in Fire Island in Long Island, New York, and they look like a contemporary men's swimwear shoot. Recent films like ‘Tom of Finland’ focuses on the illustrator who drew the fetish/leather side of gay men and can be seen throughout the recent AW18 collection from Moschino.

Left - Photography book - Fire Island Pines by Tom Bianchi

PrEP influencing how men are looking Moschino menswear AW18

This is obviously centred on the gay community, but gay men influence straight men, so quickly now, and vice versa. 

“In the inimitable words of power PR Samantha Jones of TV show ‘Sex and the City’ (fictional, of course) "First comes the Gays, then the girls and then the industry"!says David M Watts, Editor & Publisher, Wattswhat Magazine.

"Gay men have historically been regarded as trend setters when it comes to fashion and style. However, the resurgence of male erotica imagery making its way into mainstream fashion has more to do with lazy millennial designers looking back and copying 80s and 90s imagery rather than using it as inspiration to create something new,” says Watts.

Right - Moschino AW18

Contemporary films, documentaries and TV shows such as Ready Player One, Stranger Things, The Assassination of Gianni Versace and Antonio Lopez: Sex, Fashion & Disco - Read TheChicGeek review here, keep us continually coming back to the 70s and 80s. 

“I think nostalgia is a feeling which anchors us in a constantly-changing world, and that period between the late-Seventies and mid-Eighties, pre-AIDS crisis, pre-Section 28, and the birth of the Gay Liberation movement, is sometimes seen by gay men as a golden age of hedonism and queer sexual politics. Hence the continued popularity of the music and style from that period,” says Lee Clatworthy, Writer and Press and Media Officer for Sparkle - The National Transgender Charity.

"I think this style has filtered down to the mainstream because of the availability of cheap flights to cities like Berlin, which has a large queer art community, but is also a focal point for innovative electronic music and club culture at present.” says Clatworthy.

Gone is that built, steroid-fed and hairless muscular body of the 90s and in its place is a more natural yet Instagramable toned shape. It’s more youthful and suits the current fitted style of men's clothes.

PrEP influencing how men are looking GQ Style SS18

Trying not to fixate on the moustache too much, but it’s definitely one of the defining factors linking the two eras, one thing to know is, it’s not the twiddly gin-drinking Victorian type, but the solid Magnum PI style. The many years of Movember would have played a part in its return, but it’s most probably a reaction to the hipster beard.

Left - GQ Style SS18

PrEP influencing how men are looking

“I would say guys wearing the moustache are normally stylish and looking to stand out a bit more in a world of beards. It normally means they are confident in themselves too.” says Tom Chapman, Founder of the Lions Barber Collective.

“I think the obsession with facial hair as a whole has been with us for a few years now, but people are starting to feel confident with a furry face and beginning to experiment with different shapes. There are so many choices when it comes to the moustache which can be easily changeable and stylable.” says Chapman.

Right - Selfie from Pinterest

PrEP influencing how men are looking GQ Style SS18

“The thicker, denser looks with less styling have definitely come from those 70/80 icons such as Freddy Mercury and Hulk Hogan and I would say that young men are most definitely influenced by iconic TV and films. They have a powerful way of making something feel cool or stylish.” Chapman says.

While this ‘PrEPpy’ look has already been strong, particularly amongst East London gay men, it is definitely being pushed out into the wider male aesthetic. As we move further away from the bearded hipster, this seems to be its cool replacement. It is starting to influence straight males who won’t even know where it’s come from.

Or, it could simply be just a lot of young men with moustaches. It’s only a theory!

Left - Clearly influence by Tom of Finland, GQ Style SS18 showing the lean, toned and tached male look

Read more expert ChicGeek Comments - here

Published in Fashion

Space Odyssey menswear Undercover Pitti Uomo Florence 50th anniversary

Space Odyssey menswear Undercover Pitti Uomo Florence 50th anniversaryI’m not sure whether I’m early or late writing this. One of the highlights of Pitti Uomo 93 in January, and the entire menswear season, was the AW18 Undercover show. I wanted to write something about it at the time, but I’ve been playing catch-up ever since. 

Far Left - A still from the film, Left - Undercover AW18

The Leopolda Station in Florence was transformed into an homage to 2001: A Space Odyssey. 2001: A Space Odyssey is a timeless inspiration for pretty much everybody, but I’d never seen it done this literally before. 

The scene in which the astronauts wear their coloured suits was the finale of the collection and looked as though they had just stepped out of the film.

The 1968 science fiction film, produced and directed by Stanley Kubrick, is now 50 years old and is still a masterpiece of sci-fi cinema. 

  

 

Space Odyssey menswear Undercover Pitti Uomo Florence 50th anniversary

Space Odyssey menswear Undercover Pitti Uomo Florence 50th anniversary

I hadn’t seen an Undercover show before and I didn’t know that much about the label. Founded in 1993 by Jun Takahashi, it began showing in Paris in 2002. For this season, it was a guest of Pitti Uomo in Florence.

Left - Both Undercover AW18

That naughty computer HAL 9000 was up to his tricks and played a prominent part in the collection in the form of bags and accessorises. There were full fleece suits, a simple idea, but not seen before, and something I will mention again later in the season. Stills from the film covered outerwear, but it is the final group of figures, in full, colour-coordinating outfits, that you should emulate. 

Space Odyssey menswear Z Zegna Pitti Uomo Florence 50th anniversary

So, when shopping for you next cold weather outfit, buy everything in the same primary colour. From parka to padded trousers to matching hat and gloves.

Z Zegna, the sporty side of Zegna, did something similar and it’s easy to find Space Odyssey inspiration in interiors and architecture. Happy birthday, Space Odyssey.

Left - Z Zegna AW18

Below - Achille Salvagni - Spider White Chandelier 

Space Odyssey menswear Achille Salvagni Spider White Chandelier

 

Published in Fashion

Milan gave us handbags, more shiny coats and reasons to look like a tourist. Here goes AW18:

AW18 menswear trends Milan Fendi handbags

AW18 menswear trends Milan Palm Angels handbags

AW18 menswear trends Milan Pradai handbags

Handbags

Ooooo, look at you! Bags have been getting smaller, so we may as well call a spade a spade.

From Left - Fendi, Palm Angels, Prada

 

 

 

 

 

 

 

 

 

 

 

 

AW18 menswear trends Milan Gucci Shiny coat

AW18 menswear trends Milan Fendi shiny coat

AW18 menswear trends Milan Prada shiny coatAW18 menswear trends Milan shiny coat versaceAW18 menswear trends Milan Moschino shiny coatAW18 menswear trends Milan Moschino shiny coat

Mr Sheen

The future is wipe clean and the quicker you get your head around this, the better.

From Left - Gucci, Fendi, Prada, Versace

Below - Both Moschino

 

 

 

 

 

 

 

Diagonal Stripes

Like a walking 70s airline logo.

Below - Both Fendi

AW18 menswear trends Milan Fendi diagonal stripesAW18 menswear trends Milan Fendi shiny coat

 

AW18 menswear trends Milan Fendi distorted stripesAW18 menswear trends Milan Ermanno Scervino distorted stripesAW18 menswear trends Milan Marni distorted stripesAW18 menswear trends Milan Moschino distorted stripes

Distorted Stripes

This could be one of my favourite trends of the season. Not blurred lines, but distorted ones.

Above From Left - Fendi, Ermanno Scervino, Marni, Moschino

AW18 menswear trends Milan Gucci jacket open arms

Open Arms

The new caping.

Left - Gucci

Tourist

Nothing wrong with looking like a tourist in AW18. The worst the better. Just don't look up!

Below - Fendi, Prada, Prada

AW18 menswear trends Milan Fendi looking like a touristAW18 menswear trends Milan Prada looking like a touristAW18 menswear trends Milan Prada looking like a tourist

 

 

 

 

AW18 menswear trends Milan Fendi coatAW18 menswear trends Milan Gucci coatAW18 menswear trends Milan No.21 shiny coatAW18 menswear trends Milan Marni coatAW18 menswear trends Milan Marni blanket coat

Blanket Coat

Any blanket looking design cut into a coat or simply just thrown over your shoulders.

From Left - Fendi, Gucci, No.21, Marni

Below - Marni

 

 

 

 

 

 

 

Go Wilde

What did Oscar say about resisting temptation? Dress like you haven't.

Below From Left - Gucci, Dolce & Gabbana, Dolce & Gabbana

AW18 menswear trends Milan Oscar Wilde GucciAW18 menswear trends Milan Oscar Wilde Dolce GabbanaAW18 menswear trends Milan Oscar Wilde Dolce & Gabbana

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

AW18 menswear trends Milan Prada shiny coatAW18 menswear trends Milan Prada badges coat

Badges

This is part normcore, part 80s, part 90s, part...

Both Prada

Coloured Lenses

Fear & Loathing lenses. I wore these all last Summer and they ain't going anywhere. 

Below Both - Dolce & Gabbana

AW18 menswear trends Milan colouredlenses Dolce & GabbanaAW18 menswear trends Milan colouredlenses Dolce & Gabbana 

Published in Fashion
Monday, 05 March 2018 10:42

Oscar Menswear 2018

Oscars menswear Berluti Timothee Chalamet Armie Hammer Giorgio Armani Prom

Just as I was writing the Oscars off as boring and a sea of black tuxedos out comes along a group of guys having fun on the red carpet. While the womenswear has gone safe and dull, there’s not much ‘fashion’ to see anymore, the menswear has seen the opportunity to express the wearer’s personality. The trick is to have fun yet also look cool and stylish; a hard task, let me tell you.

Here are my thoughts on the night’s highlights:

What a peach of a picture! A king is born. Timothée Chalamet is giving me young Sun King here in virginal white. We all know what happens in the film! It feels like a costume, yet it's cool, and the black boots keep it grounded in youth. Hammer has gone fairly safe in a standard red velvet number, but it's the contrast between the two which makes the cool factor high.

Left - Timothée Chalamet in Berluti, Armie Hammer in Giorgio Armani See the Call Me By Your Name Get The Look here

Oscars menswear James Ivory Timothee Chalamet Face Andrew Mania

What a homage to the above by James Ivory. Wearing a shirt with the face of Hollywood’s new golden prince on. The shirt was painted by artist Andrew Mania.

Left - James Ivory in Andrew Mania

 

 

 

 

 

  

 

 

 

 

 

Oscars menswear Tom Ford Best Dressed Ansel Elgort Prom

It’s difficult for any man to look anything other than elegant in a Tom Ford tuxedo jacket. It's the long jacket and turn-back cuffs that make it. A red one made it onto TheChicGeek Christmas Wish List 2017 - here

Left - Ansel Elgort in Tom Ford

Oscars menswear Moschino Adam Rippon Prom

Straight off the AW18 catwalk, this S&M take on a black tuxedo works because it still looks put together and polished.

Left - Adam Rippon in Moschino

These suits always say 'Prada' to me. The high shape makes it feel vintage especially with the less structured black bow tie.

Below - Tom Holland in Hermès

Oscars menswear Tom Holland Spiderman Hermès Prom

More ChicGeek Oscar fashion here

Published in Fashion
Wednesday, 21 February 2018 17:38

Menswear Trends AW18 Paris Chic Geek Scrapbook

Paris men's is the home of the big fashion hitters and it didn't disappoint for AW18:

AW18 menswear trends Paris dunhill leather trousers business

AW18 menswear trends Paris paul smith leather trousers business

AW18 menswear trends Paris Hermes leather trousers business

AW18 menswear trends Paris paul smith leather trousers business

AW18 menswear trends Paris Ami leather trousers business

AW18 menswear trends Paris Wooyoungmi leather trousers business

AW18 menswear trends Paris Cerruti leather trousers business

AW18 menswear trends Paris Louis Vuitton leather trousers business

Business Leather

Thought leather trousers were just for the Hoff?! Think again. Leather shakes off its stereotypical rockstar image and gets smart enough for business attire.

From Far - Dunhill, Paul Smith, Hermès, Berluti, Ami, Wooyoungmi, Cerruti, Louis Vuitton

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

AW18 menswear trends Paris chubby dunhill

Chubby Shine

Once the sole preserve of Moncler wearing European language students, the ultra shiny puffer is the future of cold weather jackets.

Left - Dunhill

AW18 menswear trends Paris Kenzo triple layers

AW18 menswear trends Paris Kenzo triple layers

Triple Layers

Why have one boring layer when you can have three colourful layers all showing at the same time? Rollneck, polo shirt and tank. Tick, tick, tick!

Both - Kenzo

Male Floral Twinsets

If you're going to wear a twinset, it may as well be covered with flowers.

Below - Both Kenzo

AW18 menswear trends Paris male twinset Kenzo floral

AW18 menswear trends Paris male twinset Kenzo floral

 

AW18 menswear trends Paris dunhill silver accessorises bag

AW18 menswear trends Paris Kenzo silver accessorises bag

AW18 menswear trends Paris Lanvin silver accessorises bag

AW18 menswear trends Paris Louis Vuittom silver accessorises bag

Silver Accessorises

This is the season for  reflection with silver accessorises. From bags to boots, choose something you can see yourself in, literally. 

From Far Left - Dunhill, Kenzo, Lanvin, Louis Vuitton

 

 

 

 

 

 

 

 

 

AW18 menswear trends Paris Kenzo Fun Fur Coat

AW18 menswear trends Paris Fun Fur Pigalle

AW18 menswear trends Paris Fun Fur Sacai

AW18 menswear trends Paris Kenzo Fun Fur Coat

Fun Fur

No animals were harmed in the making of these. It’s not supposed to real or fake, but fun.

From Far Left - Kenzo, Pigalle, Sacai, Kenzo

 

 

 

 

 

 

 

 

AW18 menswear trends Paris Kenzo box jacket

AW18 menswear trends Paris Wooyoungmi boxy jacket

Box Jackets

Big shoulders and longer jackets continues to push the tailoring boundaries.

From Left - Kenzo, Wooyoungmi

Magic Marble

Look like walking Matchesfashion.com packaging!

From Left - Louis Vuitton, Dries van Noten

AW18 menswear trends Paris Louis Vuitton Marble Effect

AW18 menswear trends Paris Dries van Noten Marble EffectAW18 menswear trends Paris Dries van Noten Marble Effect

 

 

 

 

 

 

 

 

 

 

 

 

 

Blue Accent

Yves Klein blue is the bold, primary accent colour of the season.

Below - Officine Generale, Hermes, Acne, Facetasm

AW18 menswear trends Paris blue Officine Creative

AW18 menswear trends Paris blue Hermes

AW18 menswear trends Paris blue Acne

AW18 menswear trends Paris blue Facetasm

 

 

 

 

 

 

 

 

 

 

 

 

 

AW18 menswear trends Paris Paul Smith Petrol Blue

AW18 menswear trends Paris Facetasm Petrol Blue

AW18 menswear trends Paris Paul Smith Petrol Blue

Petrol Blue

The AW18 colour of the season.

From Left - Paul Smith, Facetasm, Paul Smith

AW18 menswear trends Boxer Shorts SSS World Corp

Boxer Waisted Short

A true boxer worn high over the hips.

Left - SSS World Corp

 

 

 

 

 

 

 

 

 

 

Shiny Bottoms

PVC, trust me, is the material and finish of the season. Black bin bag? Yes, please!

From Far Left - Balmain, Acne, Wooyoungmi, Louis Vuitton, CMMN SWDN, Haider Ackermann, Walter van Beirendonck, GMBH

AW18 menswear trends Paris Balmain PVC

AW18 menswear trends Paris PVC shiny menswear acne

AW18 menswear trends Paris Wooyoungmi PVC

AW18 menswear trends Paris Louis Vuitton PVC

AW18 menswear trends Paris CMN SWDN PVC

AW18 menswear trends Paris Haider Ackermann PVC

AW18 menswear trends Paris Walter van Beirendonck PVC

AW18 menswear trends Paris Gmbh PVC

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

AW18 menswear trends Paris Dior Homme denim AW18 menswear trends Paris Vetements denimAW18 menswear trends Paris Dior Homme denimAW18 menswear trends Paris Dior Homme denimAW18 menswear trends Paris Cerruti denimAW18 menswear trends Paris Louis Vuitton denimAW18 menswear trends Paris Dior Homme denimAW18 menswear trends Paris denimAW18 menswear trends Paris Dior Homme denim

 

 

 

 

 

 

 

 

 

 

 

 

 

New Jean

The worst wash, in the worst cut. Hello, new jean.

From Far Left - Dior Homme, Vetements, Vetements, Wooyoungmi, Cerruti, Louis Vuitton, Facetasm, GMBH

 

 

 

 

 

 

 

 

 

AW18 menswear trends Paris Hermes sceneAW18 menswear trends Paris Hermes scene

Landscape Poster Knits

JW Anderson may have done this first, but I still like it.

Both - Hermes

AW18 menswear trends Paris Alexander McQueen Game of Thrones coat

Game of Thrones Coats

Jon Snow way?! Look like a warrior

Left - Alexander McQueen

Clear Thinking 

This is granny mac territory, and I love it!

Below both - Maison Margeila

AW18 menswear trends Paris Maison Margiela Inside OutAW18 menswear trends Paris Maison Margiela Inside Out

 

 

AW18 menswear trends Paris Vetements Inside Out

AW18 menswear trends Paris Maison Margiela Inside Out

 

 

 

 

 

 

Inside Out

Don't over think this. Just turn your coat inside out. 

From Left - Vetements, Maison Margiela 

Leg Warmers

Weak calves?! This could be your winter leg solution.

Below - All Thom Browne

See TheChicGeek's New York AW18 Scrapbook

AW18 menswear trends Paris Thom Browne Leg WarmersAW18 menswear trends Paris Thom Browne Leg WarmersAW18 menswear trends Paris Thom Browne Leg Warmers

 

Published in Fashion
Wednesday, 21 February 2018 13:25

Yas, Qween! The Male Headscarf Trend

Accessory trend Male Headscarf Vetements AW18

Queen Accessory trend Male Headscarf Vetements AW18

When the Queen unexpectedly rocked up at London Fashion Week, yesterday, it merely cemented the trend. Admittedly, she wasn’t wearing one, she needs a Barbour gilet and a horse for starters, but it’s one of her iconic looks. 

Far Left - Vetements AW18, Left - HRH

The silk head scarf has now entered the realm of menswear. So, just when you were getting your head around, literally, the beret, TheChicGeek called this in 2015, now, it’s time for something new and silky.

Queen Accessory trend Male Headscarf Vetements AW18

MSGM AW17 menswear Queen Accessory trend Male Headscarf Vetements AW18

MSGM AW17 menswear Queen Accessory trend Male Headscarf Vetements AW18

Seen on the catwalk at Vetements - they clearly know this will be a product that will fly, I dread to think how much they'll be charging for theirs - and MSGM, a year earlier in Milan.

Look for great secondhand silks in vintage or charity shops or opt for the best at Hermès, Turnbull & Asser, Drake's or Liberty. 

 

Left - Both MSGM AW17

Right - The Queen is partial to an Hermès scarf

 

 

 

 

 

 

 

 

Queen Accessory trend Male Headscarf Vetements AW18Left - Vetements AW18

Hermes silk scarf Queen Accessory trend Male Headscarf Vetements AW18Left - Hermès - Centered Rhyme de Elaine Lustig Cohen - £330

Below - Drake’s - Rust Large Paisley 40oz Ancient Madder Silk Scarf - £395

Drake's Queen Accessory trend Male Headscarf Vetements AW18

 

 

 

 

Gucci scarf Queen Accessory trend Male Headscarf Vetements AW18

 

Left - Gucci - Wolf-Print GG Supreme Silk-Twill Scarf - £310 from Matchesfashion.com

Below - Liberty London - Lodden 45 x 45 Silk Neckerchief - £70

Queen Accessory trend Male Headscarf Vetements AW18

Published in Fashion
Tuesday, 16 January 2018 14:20

Trend The Slouchy Norfolk Jacket

Menswear Trend AW18 Norfolk Jacket Oliver Spencer

Straight off the back of London’s LFWM and a look around Florence’s Pitti Uomo, the smarter jacket shape for AW18 is what I’m calling the ‘Slouchy Norfolk’. 

It’s a longer jacket with a distinctive waist, and rather than the rigid and thick tweed of the Edwardians, this is more relaxed, unstructured and modern. 

Menswear Trend AW18 Norfolk Jacket Hansen Garments Pitti UomoOliver Spencer showed his with matching trousers in a handsome micro checked fabric, while Danish brand, Hansen Garments, featured the Norfolk’s signature waist belt and multiple pockets in a soft flecked material.

You’ll be able to wear this as a light coat and, also, instead of a smarter jacket during autumn and early winter.

Far Left - Oliver Spencer AW18

Left - Denmark’s Hansen Garments

Below - Classic Hunting Norfolk Jackets

Menswear Trend AW18 Norfolk Jacket

 

Published in Fashion
Monday, 15 January 2018 16:27

Trend Shoplifter Chic

shoplifter chic wearing visible security tags Palm Angels menswear trends

We’ve all been there: you get back from the shops and they’ve left the security tag on. The alarms never went off and you’re left with a veal-coloured piece of plastic visibly hanging from your prized purchase. You’ve now got the task to remove it without creating a giant hole in the cloth, or, annoyingly, having to venture back to the shops to have it taken off.

shoplifter chic wearing visible security tags Oiboy Stolen Goods menswear trends

Worry no more, as it’s actually a style statement now. Thanks to South London’s cheeky Oiboy label and LA’s Palm Angels, those security tags are the new must-have. 

Wear it with pride and channel your inner Winona Ryder even though you’ve paid for it. Just be wary of those suspicious looking security cards and let’s just hope you don’t get a crescendo of alarms everytime you visit the shops.

Far Left - Palm Angels AW18

Left - Oiboy - 'Stolen Goods' Sweatshirt - £45

Below From Left - Oiboy - 'Stolen Goods' Cap - £25, Oiboy branded security tags

shoplifter chic wearing visible security tags Oiboy Stolen Goods menswear trends

shoplifter chic wearing visible security tags Oiboy Stolen Goods menswear trends

shoplifter chic wearing visible security tags Oiboy Stolen Goods menswear trends

Published in Fashion
Tuesday, 11 July 2017 17:44

Trend Tissue Paper Logomania

Menswear trend tissue paper logos bally

Not all logos are created equal and one that is hot one minute, can quickly, for various reasons, become fashion deadly nightshade. Fashion goes through waves of logomania and then decides it's over, done that and goes subtle and that usually lasts about two minutes with most brands when they see sales falling.

Menswear trend tissue paper logos Palm AngelsAnyway, the hot logo for AW17 and SS18 is the full name running diagonally across. Think of a branded piece of tissue paper and you get the idea.

When Balenciaga relaunched under new designer Demna Gvasalia the website was given a tasteful tasteless makeover with the name 'Balenciaga Paris' running diagonally across. It then made its way onto clothes and accessories.

I'm not sure how long this is going to last, but, right now, it's cool.

Far Left - Bally SS18

Left - Palm Angels SS18

Below - Balenciaga SS18

Menswear trend tissue paper logos balenciaga

Menswear trend tissue paper logos msgm

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Left - MSGM SS18

Below - Balenciaga - Intarsia Wool-Blend Scarf - £365 from MRPORTER.COM

 

Menswear trend tissue paper logos bally

Published in Fashion