Monday, 28 March 2016 11:08

#OOTD 72 Peacock Geek 4/4

souvenir jacket spring summer 2016 menswear chic geek

Teach me tiger! One of the season's most fun menswear items, the souvenir jacket is a kitsch take on the classic bomber. Great for holidays or just something to have a bit of fun with. Forget Gucci, Saint Laurent or Valentino, this is only £55 at ASOS. It's also well padded for warmth.

Wear it, here, layered up with lots of pattern or print in fashion's new take on maximalism or use it as a standout item with a simple plain T-shirt and trousers, letting the jacket do the talking.

How do you wear yours? Get involved #PeacockGeek

Credits - Souvenir Jacket - ASOS, Tailored Jacket - DKNY at Moss Bross, Trousers - French Connection at Moss Bros, Cap - Scotch & Soda, Backpack - Scotch & Soda, Necklace - Rokit Vintage, Kaftan - River Island, Watch - Tateossian, Shirt - Joe Browns, Green Necklace - Rokit Vintage, Sunglasses - Sunday Somewhere, Socks - Item M6, Jungle Shoes - Base London, Leaf Pin - Tateossian, Pep Start Eye Cream - Clinique, Daily Light Guard Defense Fluid Broad Spectrum SPF 30 - Aveda

Make your own Gucci-style SS16 corsage here

More images & video below

 

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Published in Outfit of the Day
Tuesday, 15 March 2016 11:06

#OOTD 70 Peacock Geek 2/4

ootd menswear style geek chic gucci eccentricJoining the Peacock Revolution, the explosion in colourful menswear during the late 1960s, TheChicGeek brings the look up-to-date with a mixture of things you may already have in your wardrobe and a few accessories.

TheChicGeek says, "Don't be afraid of colour. Put strong colour with more strong colour. It's all about balance. Add a few accessories and you're ready for Woodstock 2016!"

Shot by Robin Forster on Olympus PEN

Get involved #PeacockGeek

Credits - Jacket - Moss Bros, Necklace - River Island, Shirt - Moss Bros, Collarless Shirt - Scotch & Soda, Parka - Scotch & Soda, Watch - Storm London, Socks - Item m6, Sliders - adidas at ASOS, Spectacles - Salvatore Ferragamo, Bracelet - Tateossian, Pyjama Trousers - Derek Rose, Blue Fragrance - Cedro di Taormina Acqua Di Parma, Dark Fragrance - Stone Replay, Daily Defence - Zelens, Beard Wash - The Great British Grooming Co.

More images & video below

Want to join the Peacock Revolution, but on a budget? TheChicGeek shows you how here

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Published in Outfit of the Day
Monday, 07 March 2016 13:11

#OOTD 69 Peacock Geek 1/4

Peacock geek gucci david bowie ootd ss16One part David Bowie, one part Alessandro Michele's Gucci, Peacock Geek is the new expression in menswear. Exotic, flamboyant, colourful: it's a whole geek world of adjectives.

It references the past while looking boldly to the future. Be brave, more is definitely more. 

It's time to experiment. Get involved #PeacockGeek

Credits - Jacket - Moss Bros, Earring (Used as brooch) - River Island, Shirt - Moss Bros, T-Shirt - ASOS, Bomber Jacket - Scotch & Soda, Watch - Maurice Lacroix, Socks - Item m6, Sandals - Jones Bootmaker, Sunglasses - Sunday Somewhere, Cummerbund - Liberty of London fabric, Beard Balm - The Great British Grooming Co., MAX LS Power V Lifting Lotion - Lab Series

More images belowmale corsage gucci the chic geekcorsage gucci david bowie style geekthe chic geek ootd peacock male jones bootmaker sandals style menswearthe chic geek style icon blogger ukflatlay menswear peacock geek

Published in Outfit of the Day
Monday, 26 October 2015 16:26

Style Icon - Chewbacca

Chewbacca style icon the chic geekHalloween is nearly upon us and we’re all trying to think about which character we want to dress up as for the evening. Well, here’s a suggestion that will continue to run well after the end of October - Chewbacca. Yeah, Chewie, baby, that gentle fur mountain is back in yet another installment of Star Wars and one of our ChicGeek Style Icons of the season.

Left - Chewie

ASOS mens faux fur coat chewbacca

As hairy as hairy gets, Chewbacca is having something of an inspirational moment in the world of menswear right now. 

Left - ASOS - £100

A full fur coat on a man can be a) a little daunting and b) way too much if not in a fun-fur kind of way, so think Chewbacca-chic when rocking a new season fur coat. It needs to look like the kind of fur that needs its roots doing - slightly trashy.

So forget the thermal long-johns or that triple layering, just think Chewbacca come wintertime. May the fur be with you!

 

paul smith mens fur coat chewbacca chicLeft - Paul Smith - Sheepskin Overcoat - £6445

Below - Bally 

Bally men's fur coat chewbacca the chic geekriver island men's fur coat the chic geekLeft - River Island - £85

Published in The Fashion Archives
Wednesday, 24 December 2014 15:48

#OOTD 24 Snow Joke!

snow joke geek asos jacket menswearIf you ever wondered how snow was formed look no further than the first two images, here. TheChicGeek is working his style magic in a festive bomber/cardigan hybrid, something a little bit more trendier for Christmas day. He's teamed them with his trusty Christmas red Palladium boots and dark skinny jeans.

Not one to outshine anybody, much! TheChicGeek is doing his best to match the twinkling Christmas star in a special Lyle & Scott snowflake designer jumper and santa's hat.

Left - Credits – Boots – Palladium, Jeans – Nudie Jeans, Festive Bomber Cardigan - ASOS

Bottom - Left - Credits – Boots – Palladium, Jeans – Nudie Jeans, Sweater - Lyle & Scott

Shot by Robin Forster on #OlympusPEN

Thanks to Rocket Gallery

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Published in Outfit of the Day
Thursday, 18 December 2014 10:42

#OOTD 23 Merry Chic Geek!

the chic geek christmas palladium bootsChristmas is a time for giving, so, this week, we give you two outfits of the day.

There's so much to do, this time of year, at Chez Chic Geek: hanging up the decorations, wrapping presents and generally looking fabulous, that he just doesn't know where to start!

In for a penny, in for a pound and getting his money's worth out of his collection of Christmas jumpers, he's teamed them with skinny jeans and Christmas red Palladium boots.

Left - Credits – Boots – Palladium, Jeans – Nudie Jeans, Sweater - Primark, Gloves - ASOS

Bottom - Left - Credits – Boots – Palladium, Jeans – Nudie Jeans, Sweater - boohoo, Watch - ASOS

Shot by Robin Forster on #OlympusPEN

Thanks to Rocket Gallery primark christmas jumper wreath geek blogger menswearthe chic geek menswear boohoo jumper christmas present the chic geek

Published in Outfit of the Day
Tuesday, 20 January 2015 12:45

Student to Office?

what to wear to the office oxford shirtHi Geek,
I am having daily style dilemmas and wondered if such a savvy gent as yourself might be able to offer some insight.

I have just started my first real-life office job, and the question on my mind every morning as I rush from shower to breakfast table is "what the hell should I wear?" and as I rush out the door clad in my best attempt at cool and understated, doubt creeps in. By lunchtime, i.e. now, I'm more often than not thoroughly unhappy with my chosen duds.

Left - Uniqlo - Oxford Shirt - £19.90

I'd like to point out that the office I find myself in is a very stylish, image-conscious place, so I feel as though a standard shirt, tie and black school trousers combo won't cut it. And I'm just about the only man in the whole place, so there's a dearth of male rolemodels to emulate. And to top it all, the pay is a pittance so I find myself unable to give myself a complete wardrobe makeover.

My question to you is this - what, for you, epitomises good stylish office menswear? And how would you go about tweaking a wardrobe to help ease the transition from student bum to office monkey?

Yours, in sartorial crisis,
Rob

office wear asos knitwearHi Rob,

Firstly, I think you're over thinking this. Keep it simple. I would suggest getting a few Oxford shirts and some knitwear for when the weather gets cold or that air conditioning kicks in. 

For the shirts, go for white and light blue, these go with everything. Uniqlo always has a good selection in lots of sizes. For knitwear, go for a fine merino wool, you don't want anything too thick for indoors. I've tried ASOS' and it washes well and fits nicely at a great price. As for colours, male neutrals such as grey, black or navy.

For bottoms, stick to smart casual trousers such as chinos, these will look great with the above and for shoes something sporty but smart. I'm all over these suede Clarks trigenic trainers, this season - here

Hope this helps,

The Geek

Right - ASOS Crew Jumper in Merino Wool - £28

Published in Ask The Geek
Friday, 24 July 2015 16:31

TheChicGeek Meets Zalando

Zalando East Berlin The Chic GeekYouth, beautiful youth, seems to sum up the scene at Zalando HQ. Everywhere you look, young people: sitting outside in the sun on bench tables chatting, inside large, open-plan offices developing new product and organising deliveries and logistics and vast teams styling and producing the content for the website in cavernous studio spaces. 

Left - One of Zalando's many buildings based around East Berlin

Zalando feels like a microcosm of hipster Berlin: the youth of Europe drawn together over the passion of creativity, fashion and design in a mix of tattoos, coloured hair and piercings. But, these young people aren’t restricted to simply the creation side of the business, they run all the way through to senior management and is a reflection of the company’s age having only started in 2008. 

In the space of 7 years Zalando has gone from speculative start-up to a billion dollar business. The biggest fashion e-tailer that nobody, well, those of us in the UK anyway, has heard of, it has grown to be the biggest fashion platform in Europe with sales of over €2.2 billion, last year. Just to give it some context, ASOS turned over £975 million in 2014.

Zalando Berlin Fashion HouseWhile British brands such as ASOS and Topshop looked towards America, Australia and China for growth, Zalando was quietly focusing itself and expanding into 15 European countries and tailoring its offering accordingly.

Right - For the recent Berlin Fashion Week, Zalando opened a 'Fashion House' to showcase product, hold talks and celebrate Berlin as a fashion centre

Based in Berlin, business is conducted in English, so as to unify all 15 markets, making Zalando feel more like a international business based in Berlin rather than a German fashion company. It now sells over 1500 brands with a staggering 150,000 products in markets ranging from Austria to the UK.

Selling luxury diffusion lines, high-street brands and now, a whole collection of own labels, developed for specific customer categories, Zalando is aiming to have everything covered.

I’m here, during Berlin Fashion Week, to see inside the company and how it has developed. I first experienced Zalando’s website a few years ago, and it felt, at the time, like just another European website selling third party brands in not a particularly inspiring way. Fast forward a few years and, now, Zalando is the one of the most important European customers to some of Britain's best and biggest brands and the entry to markets many don’t have retail outlets in or websites directed to. 

Florian Jodl VP Menswear ZalandoDressed, today, in American Apparel T-shirt, Element cuffed trousers and Nike trainers, Florian Jodl, VP Menswear, is in charge of the menswear side of Zalando.

“When I joined - 3 years ago - Zalando was making the transition from start-up to large company. We’re, now, the largest fashion platform in Europe and we cover pretty much the whole of Europe”.

Left - Florian Jodl, VP Menswear, Zalando

What’s made Zalando so successful in what is a tough market to crack?

“Our founding team believed in the e-commerce trend at the right point in time. The drivers of the company that made it successful was the marketing, the logistics proposition - free and easy returns, we have more than 20 different payment methods, large assortment and strong relationships with some of the best brands in the world”. he says.

“How those things came together allowed the company to grow so fast. We focused on the fashion market and invested in our fashion proposition from a content perspective. The main part of the business is being a fashion retailer, but we are adding more and more additional services to the consumer and to the brands we work with. For example, we recently launched, ‘Zalon’, which is a curated shopping service: a stylist picks a selection, then you get a package and keep what you like. We don’t run it in-house, we’ve created a platform where stylists can log on to and work independently on a commission basis.”

Where many international retailers have found appealing to so many different markets difficult, and have often come unstuck, Zalando seems to have flourished.

“We have a very strong localisation mindset. For example, in Italy you have to have cash on delivery payments, in Germany, you have to allow for invoice payments. We have been successful in all these different markets by tweaking our brand marketing and efficient end structures, but, if you over emphasise it you have an extremely complex system”, says Jodl.

The most popular men’s brands are currently Nike, adidas, Converse, Reebok and Levi’s.

“Some men are still very focussed on brands, and there is a group of consumers that just want to be inspired. So, outfits work quite well, for us, particularly for men. We have a function, now, where you can buy everything the model is wearing.

Zalando menswear studio shoot berlin“We see the men’s business accelerating even faster than the rest. When you think of buying fashion, online, it is an attractive proposition for the stereotypical, average guy. You don’t have to go downtown, be in a crowded store, you can order a nice selection of stuff and what you like, you keep. It just took men longer to take the step and try and, now, they’ve tried it, you can see it really picking up,” says Jodl.

Right - Each individual item is shot and physically moved along the creative line to be retouched, described and uploaded onto the Zalando site

I’m taken inside an old factory building in East Berlin that houses the studio where Zalando shoots all the images for the website. Not allowed to take pictures, it is the modern e-tailer factory: a conveyor belt of styling, shooting, retouching, describing and uploading. 

Zalando has recently developed its own range of labels seeing gaps in the market and also higher margins. Menswear features in labels such ‘Kiomi', ‘Your Turn’, ‘Pier One’, ‘Brooklyn’s Own’ and unisex shoe brand called ‘Zign'. The own brands are currently expanding as a percentage of the business with many collections, now, running into hundreds of pieces.

Zalando, while having shipped to the UK for many years, is now turning its attention to us, and particularly menswear, seeing a fashion hungry and lucrative market.

Zalando Fashion House Berlin Week June“One key thing we need to do is build a more focussed assortment as the UK is a very developed and strong fashion market, in the past we probably missed some of the key local brands”, he says.

For Berlin Fashion Week, Zalando curated a ‘Fashion House’ in the centre of Berlin to not only display their product but to inspire and put the flag in the ground for Berlin as a fashion capital and authority. (Zalando recently bought the fashion trade show Bread & Butter, which up until a few seasons ago was one of the biggest street and casual wear trade shows in the world). 

Left - Inside Zalando's 'Fashion House', a pop-up in Mitte during the recent Berlin Fashion Week

They understand that they have to make Berlin relevant in order for them to be taken seriously as a fashion authority. The key to Zalando’s success is its expertise in the markets it operates in. While not only appealing to its customers, it also appeals to other retailers and brands that want the ‘in’ to these potentially lucrative European markets. 

As different parts of Europe come out of recession, Zalando will only increase its dominance and it wouldn’t surprise me if it wasn’t snapped up by somebody like Amazon, or anybody who wants a large and developed slice of the European fashion market. 

Online retailers understand that its their own product which will offer a USP and also better returns. It will be interesting to see whether Zalando's own menswear brands will be picked up by the British male in what is a very competitive and price sensitive market. Watch this space.

www.zalando.co.uk

Published in The Fashion Archives
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