TheChicGeek took a trip to sunny Marrakech to see the new YSL Museum - read more here - while there, he thought it rude not to show you one of the big trends of the 2018 season - Vertical Stripes.
Think 'stylish deckchair', designers such as Marni, Balmain, Etudes, Haider Ackermann, Paul Smith, Cerruti 1881 and Ami all did their vertical variations on the trend.
With the Jardin Marjorelle as the backdrop, bold vertical stripes are not only a statement, but they elongate the wearer. Don't be scared, you can clash them, as seen here, just make sure they're wide and colourful.
This is perfect for holiday wardrobes in both shorts and T-shirts, as well as shirts and trousers, as seen here on TheChicGeek.
Credits - Trousers - Pretty Green, Shirt - ASOS - T-Shirt - Topman X Stranger Things, Bumbag - Eastpak, Watch - Swatch, Shoes - Dune London, Sunglasses - Vintage Gucci
See more SS18 Menswear Trends - here
Want more Vertical Stripes? here
TheChicGeek was a guest at Le Palais Paysan around 25 minutes from central Marrakech by car with stunning views of the Atlas Mountains and surrounding countryside. See more here
The silk pyjama shirt has become a fixture in our wardrobes - it was one of the most popular men’s items in the recent Erdem X H&M collaboration - Read 'The Return of The Sexy Shirt' - and it was inevitable, in all its louche, open-shirtedness, that we needed something extra to decorate our chests with. Enter the medallion.
Left - Fashion week street style
This look hasn’t been cool since the seventies with the combined stench of Brut aftershave and porn-star taches. But we're peacocking again and this overt masculinity is the reason why it is back. It’s very Burt Reynolds, very Magnum PI and has a musky, hirsute sexiness to it.
Right - Alex Orso - Disc - Gold - £125
I’m loving a silk shirt ATM, see one of my favourites of the season here and you wear it open with confidence. It could be the “Call Me By Your Name” effect, where the medallion necklace is an important signifier within the film - see more Call Me By Your Name style here or it's the effect of guys being more flamboyant and wearing printed silk shirts.
Team with silk trousers and a smile. Have you got the swagger for a medallion?
Left - Black Dakini - Disk Pendant Sterling Silver Necklace - £355 from Matchesfashion.com
Below - Vintage Bruce Weber Versace
Below Right - Steve McQueen
Far Left -Ryan Gosling
Middle - The medallion draws attention to your chest
Left - More McQueen
Left - Tom Selleck being Tom Selleck
Below Left - Call Me By Your Name - the older character shows his influence on the younger one when he starts to copy him and wear the same necklace
Below - Chained & Able - St. Christopher - £22 from ASOS
You're going to need a silk shirt to go with this - see more here The Return of 'The Sexy Shirt'
We’ve all heard about the revival in vinyl over the last few years. The hipster’s music medium of choice, vinyl records are now everywhere from Sainsbury’s to Tesco. Well, the revival continues, but into our wardrobes this time.
Think shiny, think black, think vinyl. There’s something slightly pervy and sexual about it. It is one part Berlin of the 1920s - have you seen Babylon Berlin? it’s very good - one part grungy/graffiti New York of the 80s. It adds a frisson of excitement to your wardrobe and shows your daring side. A walking oil slick, team with coloured lensed sunglasses and flared jeans.
Left - ASOS - Oversized Vinyl Trench Coat - £70
Left - Calvin Klein SS18
Below - 66 North - £670 www.66north.com
Left - Balenciaga - Wobble Leather Jacket - £1795 from matches fashion.com
Left - Topshop - Vinyl Bucket Hat - £16
Below - Moncler - Mancora - £900
If you thought Borg was a 1970s tennis player. you’d be correct, but, it’s also this season’s hottest material. Normcore, dad-chic, basic-bitch, the sources of reference are numerable, but it’s all about the fleeciest of fleeces, this season.
Borg is a type of synthetic plush pile imitation fur fabric commonly used for linings, according to Wikipedia, and the coolest of London designers - Martine Rose, Cottweiler - have been lapping it up.
You can find it at all price points, just look for exaggerated fleeces in dull colours. You could even ask your dad for his old one - very Countryfile. You don’t want to stand out, you want to blend in. Bring on the boring Borg!
Left - Martine Rose SS18
Left - ASOS - Oversized Hoodie In Borg - £30
Left - Topman - Red Check Borg Jacket - £50
Left - Uniqlo - Men Fleece Long Sleeve Full-Zip Jacket - £19.90
Left - River Island - Navy Fleece Hoodie - £32
Left - Napa by Martine Rose - Off-White Tyson Fleece - £275 from brownsfashion.com
Left - Cottweiler - Contrast-Panel Fleece Sweatshirt - £252 from matchesfashion.com
Left - CMMN SWDN - Fleece Track Jacket - £215 from MRPORTER.COM
Left - Albam - Fleece Jacket - £150
Left - Fila Vintage - Retro Teddy Bear Fleece Jacket - £64.99
Left - Tommy Hilfiger - Block Stripe Fleece Jacket - £240
We haven’t had a big fabric trend in menswear for a while now. Gone are the days when colours or fabrics would become ubiquitous for that season and every store and brand would toe the same line. But, there are exceptions, and corduroy is having a good stab at bringing itself back.
Lead by Prada, corduroy, in all its brushed softness, is perfect when coming in the reds and rusts of autumn. A tactile fabric, corduroy is hardwearing and can flit between casual and smart in all its bookish charm.
I love the fact the Germans called corduroy “Manchester” which was the home of “Cottonopolis” and a major manufacturer of corduroy for many years.
Left - Prada Menswear AW17
Corduroy can add bulk so be carefully when choosing a shape or style. For something cooler and more casual look for jeans jackets with matching trousers. I really like what the Spanish brand Lois are doing.
Below - Good News - Rhubarb Tan High - £60
Left - Lois Jeans - Jumbo Cord Brown Corduroy Jacket - £95, Dallas Jumbo Brown Corduroy Trousers - £65 from Stuarts London
Below - Vetements - Darted-Knee Cotton-Corduroy Trousers - £1200 from matchesfashion.com
Left - Drake’s - Single-Breasted Green Cotton Cord Jacket - £595, Green Cotton Cord Suit Trousers - £255
Below - Junya Watanabe - Cotton-Corduroy Baseball Cap - £130 from matchesfashion.com
Left- Prada - Slim-Fit Leather-Trimmed Cotton-Corduroy Suit Jacket - £1805 from MRPORTER.COM
Left - Jigsaw - Garment Dye Corduroy Button Down Shirt - £79
Below - ASOS - Tapered Cord Trousers In Rust - £30
Left - Marks & Spencer - Straight Fit Corduroy Trousers With Stretch - £35
Are the wheels coming off at Topman? From zero to hero, Topman is the poster boy of how brands, thanks to fashion and the sponsorship of fashion weeks, can go from uncool to cool in little over a decade, but, has their run of dominance on the men’s high-street come to an end?
Topman recently had a clear out of the top brass and creative. Gordon Richardson, who served as Topman's head designer for the past 17 years, has been pushed out along with many others within the Arcadia group. This is usually a sign of trying to stop the rot and starting something new.
Left - Will you be buying your tracksuit from Topman this season?
Taveta Investments, Arcadia’s parent company, doesn't break out individual figures for their brands, but financial figures released in June 2017 showed a 16 per cent drop in profits for the year to August 2016. Taveta Investments, indicated that annual profits plummeted to £211 million, while sales dropped 2.5 per cent to just over £2 billion. Taveta Investments, derived £1.7bn of revenue from the UK in 2016. That marked a fall from £2.2bn a year earlier, although up to £370m of that related to discontinued operations such as BHS, which was sold in 2015.
That’s a huge drop of £500 million or £130 million, if you take out BHS. That’s still a lot of clothes not sold.
So, what do we think has happened at Topman? Is it a case of these runs can’t go on forever and or is it something more serious?
One things for certain, it’s much more competitive than when Topman started out on its journey. Whether selling fashion or basics, there is much more choice, both offline and online.
Did they over expand? We know that Australia has struggled, with their franchise partner going into receivership recently, and the big push into America hasn’t really stuck as they don't seem to understand how fashionable us Brits are. American teens, in many cities, have nowhere to wear this kind of stuff.
Right - Has Topman peaked and how can they get their spark back?
Did it get too expensive? With labels like ‘Topman Design’ pushing the upper price points there is a perception that Topman was expensive, especially when compared to other high-street retailers. I’ve spoken to mums of teenage boys who say they leave Topman until last on a shopping trip as it’s usually the more expensive.
Topman’s buyers never committed to ‘Topman Design’. We had the shows, we had the collections, but when it hit the stores or online it was very bitty. They’d only make the trousers of a suit, for example, or items that didn’t really go with each other and the pricing was into three figures.
I think Topman has fallen into that gap of not being fashionable enough and not being cheap enough on basics and is falling into the void in the middle. They’ve lost the energy to ASOS, Boohoo and New Look.
I think there was a case of Topman believing their own hype too. You can’t afford to be arrogant in fashion and thinking you’re the coolest kid on the block, because things move fast and this will quickly bite you on the arse. The campaigns were a little too editorial and not relatable enough.
Fashions have changed too. Topman practically owned the skinny, three-piece suit and was selling volumes of a more expensive product. Now, the kids want sportswear and retro looking basics. It’s not the go-to place anymore. It’s lost its USP.
What are they doing? They’ve hired David Hagglund, known within fashion circles for founding a Stockholm-based creative agency which includes H&M and Hugo Boss as clients. He was also art director at Vogue Paris. David Hagglund is replacing Ms Phelan - Topshop head creative - and Mr Richardson in a 'newly created position' of creative director across both Topman and Topshop. Is combining Topman and Topshop a good idea? Or is this further cost cutting? It’s interesting they’ve given this important job to an Art Director type and it’ll be interesting to see whether Topman will get as much focus as Topshop. I doubt it.
The danger is, as they wobble they go safer, which is the wrong direction. Admittedly, Australia is having problems and America isn’t as fashionable as Europe, but young men want fashion and know it. Brands like ASOS and Boohoo are really pushing it, New Look has got a hell of a lot better and newness is the drug on the high-street.
Topman Design became a bit formulaic and they need to commit to it or scrap it. I think they’re going to find it hard to get that spark back. It’s very hard to do when you’ve lost it, but they’ve done it once before, so why not again.
There’s the juxtaposition between men’s basic and fashion led clothing. Basics are so competitive and difficult to make money from unless you’re doing huge volumes and buying basics from Topman is, well, a bit basic. Maybe they should leave that to Primark and Uniqlo and stick to making fashion.
I think they need to think more inclusive and not try to be too cool without losing the trends. Look what happened to American Apparel when they tried that achingly cool model. You need to be the coolest of the mainstream and, especially in Britain, have fun with it.
I think what we’ll see is, as leases run out, stores will close and they’ll be a renewed focus and growth of online. Topman needs to tighten up its collection and re-educate guys about what they do. As fashion cycles move, they need to aim for a new USP and focus on that. You can't be all things to all people today.
Note - A friend just mentioned on Facebook about the 'Philip Green Effect' and people boycotting his brands due to his handling of the sale of BHS and the hole in the pension fund. This could definitely be having an effect on Topman as many people are aware that he is the owner.
We never think of the shirt on holiday until the evening. A T-shirt or vest is normally the first thing you think about when pairing with swim shorts or shorts and long sleeves just seem too much. But, taking our cue from the Beatles on holiday in Tenerife, it’s time to think about a slouchy shirt on the sand.
Left - Follow Paul & George's lead
Long and oversized, this shirt is worn loose and relaxed and especially suits the mood of being on the beach and stylishly covering up. I guess those pale boys from Liverpool weren’t used to the sun, had a limited beach wardrobe, and needed something to cover themselves up, yet it works.
Left - Marni SS18
Sun-bleached, it looks good over short-shorts and worn unbuttoned with the sleeves open. In fashion terms, this long cotton shirt is appearing everywhere and it’s only a matter of time before you get one.
Left - Appletrees - All Over The World Superfine Poplin White - €425 An independent Swedish brand with various lengths and styles of shirts
Left - ASOS Slim Shirt With Stretch In Super Longline - £22
Below - Raf Simons wearing one of his own designs
Left - More of the Beatles in Tenerife
The bum bag or fanny pack, call it what you will, has been on the cusp of style acceptance recently. Teetering on the brink, it finally came thru this season. YAS! Now, it feels right. It could be all the 90s sportswear or its practicality, but from designer to high-street to online we’re seeing the renaissance of this hands free solution.
Left - Jared Leto Guccifying his bum bag
It's perfect for festivals or when you want some extra security. You can wear it two ways: the classic around the waist or, like the kids, across the body.
Left - Louis Vuitton - Géronimos - £775
Below - Streetstyle cross body inspiration
Left - Weekday - Nylon Bumbag - £20 from ASOS
Left - Herschel - Khaki Orange Cross Body Bag - £45 from Topman
Far Left - Eastpak - Springer Bonded Blue - £22
Left - Jack Russell - £305
Below - Supreme X Louis Vuitton, Louis Vuitton AW17
If Instagram was to make a TV channel - which no doubt is probably on the expansion cards sometime in the future - it would look like Love Island: an endless stream of scantily clad hot people looking toned and buff in a semi-exotic holiday location.
It’s ticking all those visual social media boxes and the people don't really need to do or say anything. Which probably suits.
Love Island doesn't pretend to have an ‘real people’ like other reality shows, and therefore sticks to a young and more ‘filtered’ age group. It’s all the Vs: vain, vacuous and very addictive.
Left - One for the villa?! ASOS TALL Muscle Raglan T-Shirt - £14
You can chuck in shows such as Ex On The Beach and Ibiza Weekender too and you, basically, have a moving Instagram feed. These people are ‘mega stars’ on social media promoting protein powders and long-line, muscle-fit tees in the gaps between the yo-yoing opportunity of featuring in various forms of reality TV shows.
We’ve grown so used to swiping these types of pics that we can now deal with nightly, hourly viewings of people pretending to find L.O.V.E. when, in fact, the only thing the majority of people love is themselves and this attention we give only encourages it. #Brandme
What these shows show is the growing niche of Instagram and the things the audience on there wants to see. The power and endless fascination of looking at tanned, toned bodies in hotter climes pleases the braindead. It’s the visual equivalent of having a sun-bed.
And they’re influence cannot be underestimated within its targeted group. Move over Liz Hurley, as there have been reports of an explosion of sales of skinny white jeans thanks to the boys in the Love Island house. H&M, Topman and ASOS are all ‘reporting healthy sales’, well, according to The Daily Mail anyway.
And if you own a swim short brand, it's usually the only thing they're wearing, you want it on these guys.
It’s #BasicBitch TV and these are active consumers open to be influenced. This is the ‘skinny’ generation where too tight is not fitted enough. This is TV as fast and throwaway as the fashion.
It all looks so perfect and effortless, when in fact they’ve probably been working hard and eating ‘clean’ for months before the show. You can't 'cane it' like they do on Geordie Shore and maintain a six-pack. It increases the pressure, especially on the targeted young audience, to look like this and the stressful, bullying and competitive environment that crosses over to dating apps and their own social media.
I think Love Island is the peak of guys looking like this, in fashion terms anyway. The body beautiful isn't going anywhere, but the tide has turned on tight and I think we’ll look back in a few years and wonder what on earth were they wearing. Read more Goodbye Fitted/Skinny here
The current obsession with the eighties shows no signs of abating and the Italian Memphis group of designers, from that period, have come to represent and define an era which was a riot of bold primary colours and clashing patterns. This is the age of MTV and Beetlejuice, a time when post-modernism was new and Timmy Mallett was a style icon. Okay, well, maybe not the last bit!
Fashion is taking inspiration from that time and the furniture has become increasingly collectible and expensive. The café, at the recent LFWM, had a few pieces to really cement its status.
This top from ASOS is pure Memphis, with its strong clashing colours and asymmetric design, and at £16 is far from those escalating 'modern classic' prices.
Left & Below - ASOS - £16
Above - Collection of 1980s Italian Memphis furniture