Okay, so nobody buys anything, but London is the city of ideas. It's the city of newness and also the historical home of menswear. It's the benchmark, it's the tradition and it's the craziness.
London Fashion Week Men's starts tonight.
ICEBERG: To describe British designer, James Long’s Iceberg collection as ‘commercial’ is to acknowledge the shift in fashion. Post-Gucci, anything bright, standout and clashing is commercial.
This had Long’s signature play with knitwear, but with Italian manufacturing polish. You can picture each and everyone of these clothes hanging on a rail in a store tomorrow.
The fascination with cartoon characters was there, there was a mash-up between F1 and Snoopy, and while the sportswear fashion cycle is finishing (soon!), there are plenty of takers for comfort still.
Iceberg, as a brand, hasn’t been over exposed in the logo/branding segment yet so much to play with. Lots of full look colour and, with a big name like 'Iceberg', it's not a brand to disappear into the background in.
ASOS - ASOS showed a teaser SS19 collection inspired by cult classics such as Blade Runner, Tron and Total Recall. Think shine, see-through and bold colours.
TOPMAN - While no clothes, it was a return to Soho of old with a party at the Phoenix Artist Club. You can picture Francis Bacon down here throwing a few drunken obscenities at the bar staff. I still have a lot of affection for Topman and I'm excited about their new AW18 collection.
What did TheChicGeek wear? Credits - Shirt - Paolo Pecora, Linen Trousers - Basic Rights, Shoes - Dune, Sunglasses - Kaleos
See LFWM Day 2 - here
Summer isn't all shorts and sandals, it can also be a time for formal occasions and those days when you just feel like making an effort. Putting on a suit, after a break, can be, almost, liberating. It's that old feeling of a uniform that runs throughout British menswear and that comfort in feeling 'dressed'.
A checked suit adds more interest, a waistcoat adds more formality and a black vinyl raincoat adds, well, it just ADDS! See more of the vinyl trend - here
Credits - Coat - ASOS, Suit - Remus Uomo, Shirt - Simon Carter, Shoes - Base London
Rolls Royce’s best customer, the Indian guru Bhagwan Shree Rajneesh was the compelling, albeit fairly silent, star of the recent Netflix documentary, Wild Wild Country.
Dressed in his long-flowing finery he was surrounded by his adoring followers all wearing a spectrum of reds.
Left - The cult's followers wearing their red colour palette
Also known as Osho, the story followers the Bhagwan, his one-time personal assistant Ma Anand Sheela and their community of followers in Rajneeshpuram, aka Antelope, located in Wasco County, Oregon during the 1980s.
Right - The Bhagwan
This commune was a place of free love and followed the teachings of the Bhagwan. His taste for the finer things in life - 93 Roll Royces! - is part of the madness of it all.
Left - Uniqlo - Men Supima Cotton Crew Neck Short Sleeve T-Shirt - £9.90
The reason they wore reds was to represent “the colours of the rising or setting sun”, as well as beaded necklaces with a locket containing a picture of the Bhagwan's face. It’s fascinating how everybody is wearing something different while conforming to the same colour chart.
I’m expecting Pantone to release a ‘Bhagwan Red’ next year, which would be a crimson/berry red. But you can get in early by buying anything on this colour chart with no logos or branding.
Left - Berska - Bomber Jacket - £19.99
The community imploded, but I won’t spoil it. Let’s just say it makes me rethink about eating from the salad cart at the local Harvester!
Left - American Apparel - Cranberry Hoodie - £34
Left - Spoke - Coral - £89
Left - ASOS - Skinny Smart Trousers In Strawberry Red - £20
Left - YOURTURN - Dip Dye T-Shirt In Red - £12 from ASOS
Left - Ted Baker - Proshor Chino Short - £69 from House of Fraser
Left - Rivieras - Classic 10 Canvas Loafers - £50 from matchesfashion.com
Left - Buscemi - 100mm Guts Red Leather Hi-Top Trainers -£670 from Harvey Nichols
More Get The Looks - The Assassination of Gianni Versace - here
You've probably got the idea - I've been banging on about them for months - that this season is all about vertical stripes.
Left - SS18 Marni, Balmain, Etudes
Every designer and brand worth their stripes showed multiple variations of them. There are many ways to wear the trend - matching and mixed. Clash, contrast or complement, the choice is yours!
Credits - Jacket - Scotch & Soda, Short-Sleeved Shirt - ASOS - Trousers - Scotch & Soda, Slip-Ons - Base London
TheChicGeek took Vertical Stripes to Marrakech, see more here
The first episode of The Assassination of Gianni Versace: American Crime Story premiered last night, and, while we already who know whodunnit, we don’t know why? Will we ever know? Andrew Cunanan killed himself shortly afterwards.
Left - The Andrew Cunanan character in The Assassination of Gianni Versace: American Crime Story
One of the highlight looks from the first episode was a Sara Lee yellow, full look of slouchy 80s-style trousers, polo shirt and matching cap. Yellow can frighten many guys and is therefore quite difficult to find in the shops. This is a softer, more pastel hue.
Right - All about Sara Lee yellow this Summer
Look at it like a dose of wardrobe vitamin D. Okay, so this did have the backdrop of Art Deco Miami, but just imagine the palm trees when you’re rolling down your local high-street with your jacket slung over your shoulder and your big serial killer shades on.
Left - adidas Originals - Trefoil Cap In Yellow - £15 from ASOS
Below - Don't want to be recognised? Go for serial killer sized shades
Below - Lacoste Live - Unisex Slim Fit Petit Piqué Polo - £85
Left - Versace - Sunglasses - £96
Left - DSquared2 - Light Yellow Suit - £521 from YOOX
See Get The Look - Call Me By Your Name
Get The Look - Wild, Wild Country
TheChicGeek took a trip to sunny Marrakech to see the new YSL Museum - read more here - while there, he thought it rude not to show you one of the big trends of the 2018 season - Vertical Stripes.
Think 'stylish deckchair', designers such as Marni, Balmain, Etudes, Haider Ackermann, Paul Smith, Cerruti 1881 and Ami all did their vertical variations on the trend.
With the Jardin Marjorelle as the backdrop, bold vertical stripes are not only a statement, but they elongate the wearer. Don't be scared, you can clash them, as seen here, just make sure they're wide and colourful.
This is perfect for holiday wardrobes in both shorts and T-shirts, as well as shirts and trousers, as seen here on TheChicGeek.
Credits - Trousers - Pretty Green, Shirt - ASOS - T-Shirt - Topman X Stranger Things, Bumbag - Eastpak, Watch - Swatch, Shoes - Dune London, Sunglasses - Vintage Gucci
See more SS18 Menswear Trends - here
Want more Vertical Stripes? here
TheChicGeek was a guest at Le Palais Paysan around 25 minutes from central Marrakech by car with stunning views of the Atlas Mountains and surrounding countryside. See more here
The silk pyjama shirt has become a fixture in our wardrobes - it was one of the most popular men’s items in the recent Erdem X H&M collaboration - Read 'The Return of The Sexy Shirt' - and it was inevitable, in all its louche, open-shirtedness, that we needed something extra to decorate our chests with. Enter the medallion.
Left - Fashion week street style
This look hasn’t been cool since the seventies with the combined stench of Brut aftershave and porn-star taches. But we're peacocking again and this overt masculinity is the reason why it is back. It’s very Burt Reynolds, very Magnum PI and has a musky, hirsute sexiness to it.
Right - Alex Orso - Disc - Gold - £125
I’m loving a silk shirt ATM, see one of my favourites of the season here and you wear it open with confidence. It could be the “Call Me By Your Name” effect, where the medallion necklace is an important signifier within the film - see more Call Me By Your Name style here or it's the effect of guys being more flamboyant and wearing printed silk shirts.
Team with silk trousers and a smile. Have you got the swagger for a medallion?
Left - Black Dakini - Disk Pendant Sterling Silver Necklace - £355 from Matchesfashion.com
Below - Vintage Bruce Weber Versace
Below Right - Steve McQueen
Far Left -Ryan Gosling
Middle - The medallion draws attention to your chest
Left - More McQueen
Left - Tom Selleck being Tom Selleck
Below Left - Call Me By Your Name - the older character shows his influence on the younger one when he starts to copy him and wear the same necklace
Below - Chained & Able - St. Christopher - £22 from ASOS
You're going to need a silk shirt to go with this - see more here The Return of 'The Sexy Shirt'
We’ve all heard about the revival in vinyl over the last few years. The hipster’s music medium of choice, vinyl records are now everywhere from Sainsbury’s to Tesco. Well, the revival continues, but into our wardrobes this time.
Think shiny, think black, think vinyl. There’s something slightly pervy and sexual about it. It is one part Berlin of the 1920s - have you seen Babylon Berlin? it’s very good - one part grungy/graffiti New York of the 80s. It adds a frisson of excitement to your wardrobe and shows your daring side. A walking oil slick, team with coloured lensed sunglasses and flared jeans.
Left - ASOS - Oversized Vinyl Trench Coat - £70
Left - Calvin Klein SS18
Below - 66 North - £670 www.66north.com
Left - Balenciaga - Wobble Leather Jacket - £1795 from matches fashion.com
Left - Topshop - Vinyl Bucket Hat - £16
Below - Moncler - Mancora - £900
If you thought Borg was a 1970s tennis player. you’d be correct, but, it’s also this season’s hottest material. Normcore, dad-chic, basic-bitch, the sources of reference are numerable, but it’s all about the fleeciest of fleeces, this season.
Borg is a type of synthetic plush pile imitation fur fabric commonly used for linings, according to Wikipedia, and the coolest of London designers - Martine Rose, Cottweiler - have been lapping it up.
You can find it at all price points, just look for exaggerated fleeces in dull colours. You could even ask your dad for his old one - very Countryfile. You don’t want to stand out, you want to blend in. Bring on the boring Borg!
Left - Martine Rose SS18
Left - ASOS - Oversized Hoodie In Borg - £30
Left - Topman - Red Check Borg Jacket - £50
Left - Uniqlo - Men Fleece Long Sleeve Full-Zip Jacket - £19.90
Left - River Island - Navy Fleece Hoodie - £32
Left - Napa by Martine Rose - Off-White Tyson Fleece - £275 from brownsfashion.com
Left - Cottweiler - Contrast-Panel Fleece Sweatshirt - £252 from matchesfashion.com
Left - CMMN SWDN - Fleece Track Jacket - £215 from MRPORTER.COM
Left - Albam - Fleece Jacket - £150
Left - Fila Vintage - Retro Teddy Bear Fleece Jacket - £64.99
Left - Tommy Hilfiger - Block Stripe Fleece Jacket - £240
We haven’t had a big fabric trend in menswear for a while now. Gone are the days when colours or fabrics would become ubiquitous for that season and every store and brand would toe the same line. But, there are exceptions, and corduroy is having a good stab at bringing itself back.
Lead by Prada, corduroy, in all its brushed softness, is perfect when coming in the reds and rusts of autumn. A tactile fabric, corduroy is hardwearing and can flit between casual and smart in all its bookish charm.
I love the fact the Germans called corduroy “Manchester” which was the home of “Cottonopolis” and a major manufacturer of corduroy for many years.
Left - Prada Menswear AW17
Corduroy can add bulk so be carefully when choosing a shape or style. For something cooler and more casual look for jeans jackets with matching trousers. I really like what the Spanish brand Lois are doing.
Below - Good News - Rhubarb Tan High - £60
Left - Lois Jeans - Jumbo Cord Brown Corduroy Jacket - £95, Dallas Jumbo Brown Corduroy Trousers - £65 from Stuarts London
Below - Vetements - Darted-Knee Cotton-Corduroy Trousers - £1200 from matchesfashion.com
Left - Drake’s - Single-Breasted Green Cotton Cord Jacket - £595, Green Cotton Cord Suit Trousers - £255
Below - Junya Watanabe - Cotton-Corduroy Baseball Cap - £130 from matchesfashion.com
Left- Prada - Slim-Fit Leather-Trimmed Cotton-Corduroy Suit Jacket - £1805 from MRPORTER.COM
Left - Jigsaw - Garment Dye Corduroy Button Down Shirt - £79
Below - ASOS - Tapered Cord Trousers In Rust - £30
Left - Marks & Spencer - Straight Fit Corduroy Trousers With Stretch - £35